Visual Communication (re-visited) for IABC Houston

(Don’t) Use your Words:
Visual Communicators Rock!

Katie Laird
klaird@schipul.com
www.schipul.com/happykatie
Thursday, April 15, 2010

✓ Let’s talk slides, people
✓ Visualization toolkit
✓ Working with designers


Stop hating
Powerpoint!


www.wired.com/wired/archive/11.09/ppt2.html


www.edwardtufte.com/

Personal notes Illustrative slides Handouts

300%
resolution

Design
1.Story Tips
2.Simple
3.Data love
4.Visuals count

1. Uh, a Story for my
presentation?
Really?


Yes, really.


1. Message 4. Plot

So my point is...

2. Conﬂict 3. Characters

Once upon a time...

Powerpoint and slide decks get a bad rap. Communicators must
know who they are talking to and present with a purpose. One way
to get there is to realize the difference between notes, slides and
handouts. With slide design, less is more. It’s not about winning
design awards, it’s about being clear to your audience. Get help
with graphics and gain info architecture knowledge - don’t be shy.
Your degree and job title mean nothing, your curiosity means
everything. Ask me, I can help and I think you’re really swell.


2. What the heck
does ‘SIMPLE’ mean?


Stamp the “right thing” in global
Will Obama do
of Approval
affairs?
Yes, he will or No, he will not


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$1 Trillion
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Spend
$1/second for
32,000 years

Only
1 billion
minutes ago


http://learn.genetics.utah.edu/content/begin/cells/scale/


3. Love Thy Data
(prioritize and organize it)


http://blog.duarte.com/book
BUY THIS BOOK BUY THIS BOOK
BUY THIS BOOK!!


Pie Charts Total Cupcakes Eaten
Large differences in
proportion 100

75

50

25

Bubble Charts = Scatter chart on steroids 0
Good for understanding relationships 2007 2008 2009 2010
(3 values per bubble) http://blog.duarte.com/book Rainbow Vanilla
BUY THIS BOOK!!
Bar Charts
More precise with larger data sets


www.amcharts.com
Lovely free graph / chart creator - pay
a little bit for some interactive
coolness.

http://chartchooser.juiceanalytics.com/
Freebie, decent looking graphs when you
need them fast.


4. Make your visuals count


www.crowdspring.com
Crowd sourced, well priced
custom design.

www.sliderocket.com
Make your own, be inspired by
others. Beautiful.

Give your favorite local
designer some love!


www.colorschemedesigner.com
Free tool to help with coloring your
world / slides.


Check out your Visualization
Toolkit


http://search.creativecommons.org
Search for all kinds of media and juicy
visuals for your presentations

www.freebase.com
CC friendly images, video
and audio at your disposal

www.compﬁght.com
Incredible alternate Flickr search.
My absolute favorite. Just beautiful.


ﬂ

www.aviary.com
Free image editing and adjusting -
vector friendly and everything.

www.picnik.com
Fun and easy semi-deep photo /
image editing (easy hook up to Flickr)

www.photoshop.com
Photoshop ﬁnally wizened up and put
out a freebie photo editing tool.


www.commoncraft.com/twitter
Best way to explain Twitter -
visually and through video!

www.mediaconverter.org
Fast and easy way to get video on
your slides without the Web
www.downloadhelper.net/
Download and convert,
simply and easily


www.slideshare.net
Like YouTube, but for your
Powerpoints

www.empressr.com
Design and present in a
single online space

www.sliderocket.com
Create, update and promote
your presentations


http://personas.media.mit.edu
Review your personal brand equity
through great visuals

http://bit.ly
Shorten your URLs and revel in the
handy built-in statistics!

www.google.com/analytics www.twitalyzer.com
Compile networks and What are your RT-ers inﬂuence and
related key phrases footprints like?


www.mint.com www.mailchimp.com
Free online personal ﬁnance tool with Free email marketing tool with great
great visuals stats to tell you what you need to
know asap!

http://blog.duarte.com/book
BUY THIS BOOK!!


Love thy
DESIGNER!


Start small +
see how
it goes.


Know what you like +
WHY you like it.


Visuals of the
FUTURE


1. Simple visuals
2. High contrast slides
3. Even less text (HUGE)
www.roambi.com
Mobile visuals of accurate data
from software you already use


www.microsoft.com/surface

www.youtube.com/watch?v=v9Zl1e5pAHA


Take this home
✓ YOU are your
presentation
✓ When in doubt,
take it out (or print it)
✓ Seek inspiration


Thanks for being here!

Katie Laird
Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext 519

Katie details:
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.ﬂickr.com/happykatie

http://www.ﬂickr.com/photos/66125582@N00/457743309/

Find these slides on Slideshare: www.slideshare.net/happykatie

Visual Communication (re-visited) for IABC Houston

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