This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.

1. Product - Mix
By
Hassan Ali
M.com

2. PRODUCT MIX
Products of a company are called
PRODUCT MIX.
PRODUCT LINE
Close related products are called
PRODUCT LINES.
Important:
Any company’s product mix has 4 dimensions
i. Width
ii. Length
iii. Depth
iv. Consistency

3. Width : Number of different product lines
carries by the company.
Length : Total Number of items in the
product line.
Depth : Number of version offered of each
product in the line.
Consistency : Closely related the various product lines.

4. Unilever products

5. Consistency
Product Line - 1
Product Line - 2
Product Mix Width
FOOD & DRINKS
PERSONAL CARE
Product Mix Length
Soap
Shampoo
Cream
Toothpaste
Ice cream
Tea
Lux
Product
Mix
Depth
Clear
Ponds
Close up
Cornetto
Lipton
Dove
Dove
Dove
Pepsodent
Magnum
Supreme
Lifebuoy
Lifebuoy
Fair
& Lovely
Product Line Length
Product Line Length

6. Thank you