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1Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk

Welcome…
…to Grow Your Business® Club
Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk
My name is Fraser Hay, and founder of Grow Your Business ® Club. I’m a former Scottish & UK Shell Livewire winner, Royal Bank of Scotland and Prince’s
Trust Scotland Winner, have over 300 videos on You Tube, and my last 3 kindle books reached the #1 download slot on Amazon in less than 5 days. I’ve
tested hundreds of marketing approaches over the years, and want to share with you what I’ve learned from the mistakes I made, so you don’t have to.
I also want to introduce you to some friends of mine, who are all experts at what they do and all prepared to help you Grow Your Business®

Is this you? 1/3
Many business owners don't know what’s holding them back and
preventing them from achieving their personal, professional &
commercial goals and objectives. People who approach us, tend
to be self-employed business owners.
But, they’re also often…
• Pre-Start Entrepreneurs about to start a business
• Start-Up Owners who recently started a business
• Existing Business Owners who have been trading for a while,
and just need a "break"
• Serious Business Owners who are poised to take their
business to the next level or want to EXIT.
How much do you want to grow…
…personally, professionally or commercially in the year ahead?

Is this you? 2/3
They are usually professional service providers such as
accountants, coaches, tradesmen, financial advisers, consultants,
or those that we list in the table below
They tend to be proactive, helpful, optimistic individuals focussed
on helping their own clients to achieve their goals and objectives.
Others are owners, managers and entrepreneurs wanting practical
help, guidance and support with their own business venture in
generating more traffic, leads, enquiries, prospects, sales and
referrals.
In short, the one area they all want help with is……MARKETING.
We offer help, guidance and support via our online business club,
coaching and consultancy directly, indirectly, individually and in
groups.
What do you want to achieve in the year ahead?
Struggling to find clarity, vision and purpose?

Is this you? 3/3
Each of our members have their own unique strengths that we
encourage them to demonstrate, share and "package" those
strengths to help address the weaknesses of their fellow members
and wider business community at large.
We also show our members how to create additional revenue
streams and help them to grow sustainable businesses.
Would you like to sign up, become a member and be guaranteed
an ROI of your time, effort & money invested in your marketing?
Don't say NO just yet, thinking you've heard it all before. Read
this document in its entirety BEFORE coming to the conclusion
that's right for you, and after you've weighed up all the facts.
Stop Struggling with your weaknesses
Start profiting from your strengths, skills & talent

Should You consider Joining? YES if… 1/4
• YOU’VE GOT AN IDEA FOR STARTING A BUSINESS You’ve
probably got an idea for starting a business, haven’t started yet
and want help, guidance and support to develop your idea, create
your business plan and get it off the starting block
• YOU’VE RECENTLY STARTED A BUSINESS but you’re struggling to
get noticed, generate leads or win new business. You lack visibility
in your local market, don’t have advocates to recommend you, and
simply want to improve your marketing skills and knowledge
• YOU’VE ALREADY GOT A BUSINESS but your marketing has
stagnated. You’ve tried networking clubs, twitter, facebook pages,
you’ve even got a LINKEDIN.com profile but your marketing simply
isn’t generating the results you want. You just don’t know what to
do to get it all working for you, and you want someone you can
trust, that’s not going to let you down or make false promises.
Should You Consider Joining?
Maybe. Maybe Not, but you might want to join if…

• YOU DON'T WANT IVORY TOWER IDEAS or TEXT BOOK THEORY.
You don't want academic, management book advice full of
acronyms and jargon. No. You want straight talking help, guidance
and support that's practical, proven, easy to understand and easy
to implement. You want help from someone thats been there and
done it - in the trenches and understands what it’s really all about.
• YOU LOVE SERVICING CLIENTS BUT HATE MARKETING and guess
what? There are lots of people out there just like you. They love
doing what they do with clients and customers, but they just
simply hate spending time on all the marketing stuff involved in
finding and winning new clients. Quite often because they don’t
understand it or just don’t want to do it – is that you?
Get real world practical help when you need it…
…not academic, ivory tower, egotistical hog wash that no-one can understand.

• YOU'VE BECOME DISILLUSIONED WITH BREAKFAST CLUBS &
other networking groups because you haven't experienced or have
benefited from the value they're supposed to offer. It appears to
be the same people week in, week out, always on the take and
lookout for new business, never giving you recommendations or
opportunities you were led to believe that you'd get.
• YOU WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL but
your regular source of leads and how you generate new business
isn’t as good as it used to be or needs to be? Markets are changing
all the time, in every industry across the globe and you need to
build up your sales pipeline, without spending a fortune.
With the Club, we show you new ways to position yourself as an
expert and how to generate signups, downloads, leads and sales.
Demonstrate your skills, wisdom & experience…
…and your fellow members will want to refer you contacts & opportunities

• YOU ARE PREPARED TO ROLL UP YOUR SLEEVES get stuck in and
actually test and apply the many different proven, practical
techniques, strategies and concepts that we share, having applied
them ourselves.
• We document all our marketing testing and share it with our
members outlining what we did and how we did it.
We share these in our blogs, our conference calls, our google
hangouts, webinars, video tutorials and case studies.
Help, guidance and support…
…even execution and implementation when you want it.

Are you struggling with your marketing?
Can you identify 3 areas that you need, want or simply “must” address?

Are you a “drain” or a “radiator”?
We want to help you grow your business. We share every concept
technique, strategy & idea with you because we don’t want you
making the same mistakes that we did in the early days.
We take you by the hand and help you formulate your thinking,
put real numbers to your thinking, and help you apply real
solutions to real problems and convert real sales opportunities
into cash.
You need to radiate enthusiasm & passion for what you offer.
We do, The Grow Your Business Club is both an online and offline
resource designed exclusively for self-employed business owners
backed up with live fortnightly meetings, coaching calls, articles,
videos and practical how to tips all designed to help pre-start,
start-up, and existing business owners get results – fast.
There are 2 types of people in this world…
…”Drains” & “Radiators”, which one are you?

Identify why your marketing isnt working
The purpose of the Club is to give you what you need to generate
enquiries, leads, sales and referrals online and offline. The
concepts, techniques, principles, strategies and ideas that we
share online and offline at our live meetings, are designed to help
you achieve your sales & marketing objectives.
We are not miracle workers. If something won’t work, we’ll tell
you. More importantly we’ll tell you why, but the onus is on you
We help our members and clients to identify and address each of
the marketing issues, challenges and obstacles that’s holding them
back and preventing them from achieving their marketing
objectives. Having helped them identify why their marketing isn’t
working, they can choose to work with us to put together a plan of
action to take their business to the next level.
Get analytical & diagnostic tools…
…to help you identify why your marketing isn’t working & what you can do about it

Take responsibility for your future success
All members own, manage or run a small business.
They tend to be masters of their own ship.
They make the decisions.
They choose how serious they want to get with their marketing.
They choose the objectives they want to reach, they choose
which areas they want help with, and we assist via our online
resource, fortnightly meetings, workshops, training, coaching &
consultancy.
It’s your business. You’re in control…
You make the decisions. You decide how much success you want.

Our members all have something in common 1/2
Our members are a unique breed of positive, proactive &
pragmatic entrepreneurs. our clients, members & customers
interested in succeeding with their marketing, typically share
many of the following characteristics. If these apply to you, then
we’re fairly confident we can help you in your business venture.
Your focus is on your clients – Not You – You’re focussed on
generating results for clients, and focussed on what they’re going
to get, not you.
Highest Standards – You don’t like coming second. You want to be
the best in your field.
You know “your onions” – You know your market, and understand
the problems, pains, needs and frustrations of your market.
It’s true, size does NOT matter…
…but a positive , proactive & pragmatic attitude does.

Our members all have something in common 2/2
You’re NOT a Quitter – You have a strong resilience and are
persistent in striving towards your success, by working in your
business every single day.
You know you don’t have ALL the answers – But value other’s
expertise and are prepared to listen and accept advice, counsel
and direction if it can help you.
Prepared to invest in yourself and your venture – You appreciate
the value of investing in yourself and in receiving expert help.
You appreciate the “givers gain” mind set – You value and
understand “reciprocity” and the importance of having a good
team or network of people to help you and share valuable content
with you.
Expert help is available 24/7, 365.
In a number of different formats & media.

Become an “Ordinary Member”
You don't suppose you ever...
• Wanted new business contacts to connect with, or…
• A NEW channel for promoting your upcoming events?
• wanted to position yourself as an expert in your market?
• Struggled to get backlinks or “google juice” to your website ?
• Wanted a marketing framework to help grow your business®?
• Wanted to showcase your talent, skills and wisdom?
• joined a social network and just “lurked” waiting for results?
As an Ordinary Member at Grow Your Business® Club:
• Post and promote your upcoming webinars & workshops
• Demonstrate your expertise and products by uploading videos
• Access over 200 marketing videos & over 500 marketing blogs
• Increase your reach by sharing content via Linkedin & Pinterest
• Benefit from others sharing your content on Facebook & Twitter
©CopyrightFraserJ.Hay2013
Apply what you learn inside Grow Your Business® Club
…Test your new marketing appraoches online, without spending any money.

Become an “Ordinary Member”
You don't suppose you ever...
• Sent an email that didn’t get opened?
• Wrote a blog and not get a single like or comment?
• Cancelled a workshop due to lack of numbers?
• Placed an ad or bought advertising space & the ad bombed?
• Attended a tradeshow or exhibition & didn’t recoup the cost?
• Wondered why a particular webinar didn’t “take off”?
• Thought about writing a book but didn’t know if it would sell?
As an Ordinary Member at Grow Your Business® Club:
• Test content topics, workshop themes & headlines
• Test prices, discounts, payment teams & terms of service
• Test online promotional strategies, tactics & techniques
• Get feedback & opinions from real people in your marketplace
• Get vital elements of your campaign working before you roll out
Apply what you learn inside Grow Your Business® Club
…Test your new marketing approaches online, without spending any money.
©CopyrightFraserJ.Hay2013

Managing your expectation & ours 1/3
When you choose to join the club, attend our regular meetings,
interact with your fellow members and change the way you
manage your marketing, you can expect the following:
1. You will feel more confident in knowing why your marketing
isn’t working and what you need to do to overcome the issues,
challenges and obstacles that are holding you back and preventing
you from achieving the results you want.
2. You will have a laser like focus on who you want to work with,
and why. You will focus more on who you want to work with, and
those who will be prepared to pay what you’re really worth.
3. You will have a clear understanding of the problems, needs and
frustrations of your target market, the impact and cost of these
problems, and how you can present your solution online and
offline encouraging more prospects to buy from you.
It’s all about managing your expectation & ours
No-one likes false promises. No-one likes “surprises” and that includes us.

4. You will generate more back-links and traffic to your website.
You will be able to raise the visibility of your site, products and
services online and thus drive more interested parties to you.
5. You will be able to articulate clear marketing messages that get
specific, clear calls to action and engagement from prospective
customers including more emails, more phone calls, more
appointments, and more orders.
6. You will receive more requests to do business from better
qualified prospects. Instead of wasting time, money and energy
on people who were perhaps just “shopping around” you will be
able to disqualify the tyre kickers and those who don’t meet your
criteria to enable you to focus on and convert interested prospects
into more sales.

7. You'll generate better qualified, higher quality referrals. The
quality of the referrals you receive will increase because others
will know who to refer to you and why thanks to your growing
reputation that you excel at what you do in solving real problems
for others – resulting in even more clients.

Which industry or sector do you belong to?
• Cleaning Services
• Computer Networks
• Computer Sales-Service
• Computer Software Sales-Services
• Electrician
• Engineer
• Flooring/Carpets
• Florist
• General-Motor Insurance
• Graphic Designer
• Health and Safety Consulting
• Hospitality or Tourism
• Financial Advisor
• Landscape Gardener
We have members in over 20 different countries…
…and over 50 different sectors. Membership is welcome from any sector.
Which industry or sector do you belong to?
• Accountant
• Architectural Services
• Bank Services
• Bookkeeper
• Builder
• Business Advisor
• Business Coach
• Business Insurance
• Car Repairs
• Car Sales, Leasing
• Car Services
• Carpenter
• Carpet Cleaning
• Caterer

Which Industry or sector do you belong to?
• Marketing Services
• Mortgages
• Office Products
• Online Retailers
• Painter and Decorator
• Photographer
• Plumber
.
We have members in over 20 different countries…
…and over 50 different sectors. Membership is welcome from any sector.

They don’t have a herd mentality, either.
Many small business owners copy what others do, because they
think that it works and that’s what they should be doing. What’s
worse is that they all view marketing as an expense instead of an
investment. As an ”Ordinary Member” of the club:
1. You will quickly be able to lower your marketing acquisition
costs, in other words – You’ll learn how to lower your cost per
lead, cost per sale and increase the live time value of a customer.
2. You will learn how to add new revenue streams, by capitalising
and productising what you already know and have done in the
past, to start generating revenue now and in the future..
3. If you go on to upgrade, we will even show you how to create a
tax free income doing what you do, best. And no, it isn’t a joke,
and you can get your accountant to verify what we suggest.
Our members don’t view marketing as a cost…
…they view marketing as an investment.

Progress is Guaranteed
…when you embrace what we offer and apply what we share.
We do not suffer fools gladly. If you’re not prepared to participate
on the site, engage with your fellow members, and demonstrate
your knowledge, wisdom and expertise in each of the different
areas of our site, then please, DO NOT SIGN UP.
We prefer to work with those members who want to grow their
business. If you don’t want to grow, you’re in the wrong place.
If however, you are serious in wanting to grow your business and
start generating fans, friends, followers, backlinks, traffic, leads,
enquiries or sales, then signup today before your competitors do.
For if after having been a member for 12 months, applied what we
share each month, and have failed to recoup the cost of your
investment, then we will refund your membership fee in full.
It’s become a no brainer, then. Doesn’t it?

OK, So you know you get access to all the written, recorded, and
video content, plus you get to attend the live local meetings in your
area to meet your fellow members and to share your successes and
hear of the successes of your fellow members too.
But, if you continue to do what you’ve always done, you’ll continue
to get what you’ve always had. It’s a mind-set thing, and you need
to change the way you think and manage your marketing.
THINK ABOUT IT...
HOW MUCH ARE 1, 3 or 5 NEW CLIENTS WORTH TO YOU?
SERIOUSY THOUGH, HOW MUCH ARE 1, 3 or 5 NEW CLIENTS
WORTH TO YOU?

Now imagine if as a member of the Grow Your Business Club, We
help you to understand why your marketing isn’t working, and
what content, knowledge and information you need.
We can also show you how to apply what we share to help increase
the ROI of your membership, and help you win more business, more
clients and more referrals.
Imagine, if with our help you generated 5, 10 or 30 new clients…
...How much would that be worth to you?

Imagine, 12 months from now…
…what it could be like for you and your business.
Imagine for a moment what it would be like; a year from now; having
identified and addressed each of the marketing issues, challenges &
obstacles that are holding you back and preventing you from achieving
the results you crave.
How would you feel? How do you want to feel this time next year?
How will you feel if those issues remain as they are - unresolved?
• Decide to change the way you manage your marketing
• Commit to holding The Grow Your Business Club accountable
with your marketing
• Act now, before your competitors do

One Last Thing, and it’s important…
…consider these vital 6 points:
1. Look at some of the feedback from other members & clients.
2. Do you want things to continue the way they are? Or do you want
them to improve? Do you want to grow your business?
3. Just One Client I suspect, in the next 12 months, will help pay for
everything we give you access to.
4. What if that client gives you 2 new referrals after you follow the
advice we offer in the club. Do you want to turn away that future
business? Think how much could that advice be worth to you if you
keep getting 2 referrals from every new client we help you win, over
the next 3 – 5 years?

5. And what if you want to EXIT, retire, sell or hang up your guns in the
not too distant future? Will you be grateful that you learned about
how to increase the life time value of a client, and generate passive
revenue streams, after all?
6. THINK! You have spent years learning what you know, mastering your
craft, and your strengths can help others with weaknesses that you
can fix, solve or remedy. Your prospects are people who do not know
what you know, don't have what you offer, and could well be existing
members within the club. You're probably an EXPERT in an area that
our existing members could benefit from, and that represents an
even bigger opportunity for GROWTH - for all concerned.
One Last Thing, and it’s important…
…consider these vital 6 points:

You now have 3 choices…
…It’s your business. You make the decisions. You decide how much success you want.
Decide:
•It’s NOT for you, you’re happy to keep struggling on, wrestling with the
issues, challenges & obstacles that are preventing you from achieving the
marketing results you crave.
or
• Not now, but maybe in 6 months time, whilst you continue to fight
fires, lose money, and rip your hair out, hoping that your cash flow will
improve by then.
or
• YES, You recognise the importance, relevance and value of what’s on
offer. You recognise you need help, want help and are prepared to roll
up your sleeves and “get stuck-in”. More importantly, you love the idea
of a FREE Membership - a no brainer, really!

Take Action Today
Before Your Competitors Do.
SIGN UP and immediately start making progress, and growing your business.
Call us on +44(0)1542 841319 and get your questions answered.
Email us at fraser@growyourbusinessclub.co.uk
with any questions that you may have or need help with.
Use the “contact us” link on our website.
Take Action Today Before Your Competitors Do.

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