SlideShare una empresa de Scribd logo
1 de 13
Theories of Media and Society
Theories of Media and Society ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],1. Functional Analysis
[object Object],[object Object],Definition
[object Object],[object Object],Definition
Agenda Setting ,[object Object],[object Object],[object Object]
Uses and Gratifications ,[object Object],[object Object],[object Object],[object Object]
Uses and Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Learning ,[object Object],[object Object],[object Object]
Social Learning ,[object Object],[object Object],[object Object],[object Object]
Symbolic Interactionism ,[object Object],[object Object],[object Object]
Spiral of Silence ,[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

two step flow theory story
two step flow theory storytwo step flow theory story
two step flow theory storyFJWU
 
Cammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryCammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryZoe Lorenz
 
Media Two Step Flow Theory
Media Two Step Flow TheoryMedia Two Step Flow Theory
Media Two Step Flow TheoryNancyGolds
 
Two step flow theory
Two step flow theoryTwo step flow theory
Two step flow theoryV.j. Singh
 
Ethics and Social Media
Ethics and Social MediaEthics and Social Media
Ethics and Social MediaJahwella Ocay
 
M6 com320 mass_commtheories
M6 com320 mass_commtheoriesM6 com320 mass_commtheories
M6 com320 mass_commtheoriespoole7
 
Media gate keeping theory
Media gate keeping theoryMedia gate keeping theory
Media gate keeping theorytuesdaytalks
 
Audiences Effects 1
Audiences Effects 1Audiences Effects 1
Audiences Effects 1Kieran Ryan
 
Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory Alyssa G. Lobo
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theorynadia naseem
 
Agenda Setting Theory Journal Article Discussion
Agenda Setting Theory Journal Article DiscussionAgenda Setting Theory Journal Article Discussion
Agenda Setting Theory Journal Article DiscussionAmelia Friedrichs
 
Mass communication theories
Mass communication theoriesMass communication theories
Mass communication theoriesrahul joseph
 
Chapter 15 – Media Effects
Chapter 15 – Media EffectsChapter 15 – Media Effects
Chapter 15 – Media EffectsJill Falk
 
Two step flow and Opinion Leaders
Two step flow and Opinion LeadersTwo step flow and Opinion Leaders
Two step flow and Opinion Leaderslillytomjoe
 
Agenda setting- Communication Theory
Agenda setting- Communication TheoryAgenda setting- Communication Theory
Agenda setting- Communication TheoryPratiksha Mishra
 
Media Priming Theory
Media Priming TheoryMedia Priming Theory
Media Priming TheoryAtif Ch
 

La actualidad más candente (20)

Mass media theories
Mass media theoriesMass media theories
Mass media theories
 
two step flow theory story
two step flow theory storytwo step flow theory story
two step flow theory story
 
Cammi - Uses & Gratification Theory
Cammi - Uses & Gratification TheoryCammi - Uses & Gratification Theory
Cammi - Uses & Gratification Theory
 
Mass Communication Effects
Mass Communication EffectsMass Communication Effects
Mass Communication Effects
 
Media Two Step Flow Theory
Media Two Step Flow TheoryMedia Two Step Flow Theory
Media Two Step Flow Theory
 
Two step flow theory
Two step flow theoryTwo step flow theory
Two step flow theory
 
Ethics and Social Media
Ethics and Social MediaEthics and Social Media
Ethics and Social Media
 
M6 com320 mass_commtheories
M6 com320 mass_commtheoriesM6 com320 mass_commtheories
M6 com320 mass_commtheories
 
Agenda setting theory
Agenda setting theoryAgenda setting theory
Agenda setting theory
 
Media gate keeping theory
Media gate keeping theoryMedia gate keeping theory
Media gate keeping theory
 
Audiences Effects 1
Audiences Effects 1Audiences Effects 1
Audiences Effects 1
 
Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory
 
Cultivation theory and Priming theory
Cultivation theory and Priming theoryCultivation theory and Priming theory
Cultivation theory and Priming theory
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theory
 
Agenda Setting Theory Journal Article Discussion
Agenda Setting Theory Journal Article DiscussionAgenda Setting Theory Journal Article Discussion
Agenda Setting Theory Journal Article Discussion
 
Mass communication theories
Mass communication theoriesMass communication theories
Mass communication theories
 
Chapter 15 – Media Effects
Chapter 15 – Media EffectsChapter 15 – Media Effects
Chapter 15 – Media Effects
 
Two step flow and Opinion Leaders
Two step flow and Opinion LeadersTwo step flow and Opinion Leaders
Two step flow and Opinion Leaders
 
Agenda setting- Communication Theory
Agenda setting- Communication TheoryAgenda setting- Communication Theory
Agenda setting- Communication Theory
 
Media Priming Theory
Media Priming TheoryMedia Priming Theory
Media Priming Theory
 

Destacado

Uses of Gratification Presentation
Uses of Gratification PresentationUses of Gratification Presentation
Uses of Gratification PresentationRegina Liepa
 
Uses and gratifications theory 2
Uses and gratifications theory 2Uses and gratifications theory 2
Uses and gratifications theory 2mmitcham-rowell
 
Rogers' diffusion of innovations model
Rogers' diffusion of innovations modelRogers' diffusion of innovations model
Rogers' diffusion of innovations modelabajabaa
 
Uses and gratification theory-presentation
Uses and gratification theory-presentationUses and gratification theory-presentation
Uses and gratification theory-presentationTrang Pham
 
Innovation diffusion (Everett Rogers)
Innovation diffusion (Everett Rogers)Innovation diffusion (Everett Rogers)
Innovation diffusion (Everett Rogers)Sandhya Johnson
 
Diffusion and adoption of innovation
Diffusion and adoption of innovationDiffusion and adoption of innovation
Diffusion and adoption of innovationAnimesh Gupta
 
Consumer adoption process
Consumer adoption processConsumer adoption process
Consumer adoption processVivek Singh
 
Diffusion Of Innovation
Diffusion Of InnovationDiffusion Of Innovation
Diffusion Of InnovationAditya008
 

Destacado (9)

Uses and Gratifications
Uses and GratificationsUses and Gratifications
Uses and Gratifications
 
Uses of Gratification Presentation
Uses of Gratification PresentationUses of Gratification Presentation
Uses of Gratification Presentation
 
Uses and gratifications theory 2
Uses and gratifications theory 2Uses and gratifications theory 2
Uses and gratifications theory 2
 
Rogers' diffusion of innovations model
Rogers' diffusion of innovations modelRogers' diffusion of innovations model
Rogers' diffusion of innovations model
 
Uses and gratification theory-presentation
Uses and gratification theory-presentationUses and gratification theory-presentation
Uses and gratification theory-presentation
 
Innovation diffusion (Everett Rogers)
Innovation diffusion (Everett Rogers)Innovation diffusion (Everett Rogers)
Innovation diffusion (Everett Rogers)
 
Diffusion and adoption of innovation
Diffusion and adoption of innovationDiffusion and adoption of innovation
Diffusion and adoption of innovation
 
Consumer adoption process
Consumer adoption processConsumer adoption process
Consumer adoption process
 
Diffusion Of Innovation
Diffusion Of InnovationDiffusion Of Innovation
Diffusion Of Innovation
 

Similar a Media and Society

Uses and gratifications theory
Uses and gratifications theory Uses and gratifications theory
Uses and gratifications theory Rumaana264
 
6.4 - Relationship between Producers and Audience.pptx
6.4 - Relationship between Producers and Audience.pptx6.4 - Relationship between Producers and Audience.pptx
6.4 - Relationship between Producers and Audience.pptxJamesDixon10403
 
Develop a 3-5 page outline of concepts you would like to apply to .docx
Develop a 3-5 page outline of concepts you would like to apply to .docxDevelop a 3-5 page outline of concepts you would like to apply to .docx
Develop a 3-5 page outline of concepts you would like to apply to .docxkhenry4
 
Audience Theories
Audience TheoriesAudience Theories
Audience Theoriesliamouse
 
Introduction to Sociology what is Sociology.pptx
Introduction to Sociology what is Sociology.pptxIntroduction to Sociology what is Sociology.pptx
Introduction to Sociology what is Sociology.pptxandrewsamuelhernande
 
Develop a 3-5 page outline of concepts you would like to apply t.docx
Develop a 3-5 page outline of concepts you would like to apply t.docxDevelop a 3-5 page outline of concepts you would like to apply t.docx
Develop a 3-5 page outline of concepts you would like to apply t.docxkhenry4
 
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docx
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docxCOM 203 Introduction to CommunicationWeek 9, Day 2, 322.docx
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docxclarebernice
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewLindsayEms
 
Midterm review
Midterm reviewMidterm review
Midterm reviewLindsayEms
 
12) Meaning, Representation & Values pt. 2.pptx
12) Meaning, Representation & Values pt. 2.pptx12) Meaning, Representation & Values pt. 2.pptx
12) Meaning, Representation & Values pt. 2.pptxJamesDixon10403
 
Week2 pp sociology.
Week2 pp sociology.Week2 pp sociology.
Week2 pp sociology.Stephen Lord
 
5 My Nursing Assignment.pdf
5 My Nursing Assignment.pdf5 My Nursing Assignment.pdf
5 My Nursing Assignment.pdfstudy help
 
Chapter 8 social psychology 1
Chapter 8 social psychology 1Chapter 8 social psychology 1
Chapter 8 social psychology 1candyvdv
 
Can't Live Without It! --- The 'Audience-Media Relationship
Can't Live Without It! --- The 'Audience-Media RelationshipCan't Live Without It! --- The 'Audience-Media Relationship
Can't Live Without It! --- The 'Audience-Media RelationshipM. Ichsan Rasyid
 
Unit 9. Critical Literacy in the 21st century 1: Media literacy and Framing
Unit 9. Critical Literacy in the 21st century 1: Media literacy and FramingUnit 9. Critical Literacy in the 21st century 1: Media literacy and Framing
Unit 9. Critical Literacy in the 21st century 1: Media literacy and FramingNadia Gabriela Dresscher
 
Representation of youth Lesson 1
Representation of youth Lesson 1Representation of youth Lesson 1
Representation of youth Lesson 1rhughes82
 

Similar a Media and Society (20)

Uses and gratifications theory
Uses and gratifications theory Uses and gratifications theory
Uses and gratifications theory
 
6.4 - Relationship between Producers and Audience.pptx
6.4 - Relationship between Producers and Audience.pptx6.4 - Relationship between Producers and Audience.pptx
6.4 - Relationship between Producers and Audience.pptx
 
Ch02 3rd ed
Ch02 3rd edCh02 3rd ed
Ch02 3rd ed
 
Develop a 3-5 page outline of concepts you would like to apply to .docx
Develop a 3-5 page outline of concepts you would like to apply to .docxDevelop a 3-5 page outline of concepts you would like to apply to .docx
Develop a 3-5 page outline of concepts you would like to apply to .docx
 
Week2
Week2Week2
Week2
 
Audience Theories
Audience TheoriesAudience Theories
Audience Theories
 
Introduction to Sociology what is Sociology.pptx
Introduction to Sociology what is Sociology.pptxIntroduction to Sociology what is Sociology.pptx
Introduction to Sociology what is Sociology.pptx
 
Develop a 3-5 page outline of concepts you would like to apply t.docx
Develop a 3-5 page outline of concepts you would like to apply t.docxDevelop a 3-5 page outline of concepts you would like to apply t.docx
Develop a 3-5 page outline of concepts you would like to apply t.docx
 
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docx
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docxCOM 203 Introduction to CommunicationWeek 9, Day 2, 322.docx
COM 203 Introduction to CommunicationWeek 9, Day 2, 322.docx
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
 
Midterm review
Midterm reviewMidterm review
Midterm review
 
12) Meaning, Representation & Values pt. 2.pptx
12) Meaning, Representation & Values pt. 2.pptx12) Meaning, Representation & Values pt. 2.pptx
12) Meaning, Representation & Values pt. 2.pptx
 
Week2 pp sociology.
Week2 pp sociology.Week2 pp sociology.
Week2 pp sociology.
 
5 My Nursing Assignment.pdf
5 My Nursing Assignment.pdf5 My Nursing Assignment.pdf
5 My Nursing Assignment.pdf
 
Chapter 8 social psychology 1
Chapter 8 social psychology 1Chapter 8 social psychology 1
Chapter 8 social psychology 1
 
Culture2
Culture2Culture2
Culture2
 
Can't Live Without It! --- The 'Audience-Media Relationship
Can't Live Without It! --- The 'Audience-Media RelationshipCan't Live Without It! --- The 'Audience-Media Relationship
Can't Live Without It! --- The 'Audience-Media Relationship
 
Sociologist Research
Sociologist ResearchSociologist Research
Sociologist Research
 
Unit 9. Critical Literacy in the 21st century 1: Media literacy and Framing
Unit 9. Critical Literacy in the 21st century 1: Media literacy and FramingUnit 9. Critical Literacy in the 21st century 1: Media literacy and Framing
Unit 9. Critical Literacy in the 21st century 1: Media literacy and Framing
 
Representation of youth Lesson 1
Representation of youth Lesson 1Representation of youth Lesson 1
Representation of youth Lesson 1
 

Más de University of Calgary, School of Creative and Performing Arts

Más de University of Calgary, School of Creative and Performing Arts (20)

2017 07 571
2017 07 5712017 07 571
2017 07 571
 
2017 08 571
2017 08 5712017 08 571
2017 08 571
 
2017 07 571
2017 07 5712017 07 571
2017 07 571
 
2017 05 571
2017 05 5712017 05 571
2017 05 571
 
2017 04 571
2017 04 5712017 04 571
2017 04 571
 
2017 02a. 571
2017 02a. 5712017 02a. 571
2017 02a. 571
 
2017 04 571
2017 04 5712017 04 571
2017 04 571
 
2017 03 571
2017 03 5712017 03 571
2017 03 571
 
2017 02 571
2017 02 5712017 02 571
2017 02 571
 
Performance in Virtual Worlds
Performance in Virtual WorldsPerformance in Virtual Worlds
Performance in Virtual Worlds
 
Game Genres
Game GenresGame Genres
Game Genres
 
Serious Games
Serious GamesSerious Games
Serious Games
 
Layers of Performativity
Layers of PerformativityLayers of Performativity
Layers of Performativity
 
Motion Capture
Motion CaptureMotion Capture
Motion Capture
 
Core and Shell of Games
Core and Shell of GamesCore and Shell of Games
Core and Shell of Games
 
Voice Acting Animation
Voice Acting AnimationVoice Acting Animation
Voice Acting Animation
 
Canadian Actors and Auteurs
Canadian Actors and AuteursCanadian Actors and Auteurs
Canadian Actors and Auteurs
 
Foreign Films and Cultural Signs
Foreign Films and Cultural SignsForeign Films and Cultural Signs
Foreign Films and Cultural Signs
 
Principles of Animation
Principles of AnimationPrinciples of Animation
Principles of Animation
 
Comedy and A Full Arch of Experience
Comedy and A Full Arch of ExperienceComedy and A Full Arch of Experience
Comedy and A Full Arch of Experience
 

Último

IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest2
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victoryanjanibaddipudi1
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkbhavenpr
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkbhavenpr
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdfGerald Furnkranz
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoSABC News
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.NaveedKhaskheli1
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfauroraaudrey4826
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationReyMonsales
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerOmarCabrera39
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsnaxymaxyy
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012ankitnayak356677
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeAbdulGhani778830
 

Último (13)

IndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global NewsIndiaWest: Your Trusted Source for Today's Global News
IndiaWest: Your Trusted Source for Today's Global News
 
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep VictoryAP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
AP Election Survey 2024: TDP-Janasena-BJP Alliance Set To Sweep Victory
 
Manipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpkManipur-Book-Final-2-compressed.pdfsal'rpk
Manipur-Book-Final-2-compressed.pdfsal'rpk
 
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfkcomplaint-ECI-PM-media-1-Chandru.pdfra;;prfk
complaint-ECI-PM-media-1-Chandru.pdfra;;prfk
 
57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf57 Bidens Annihilation Nation Policy.pdf
57 Bidens Annihilation Nation Policy.pdf
 
Referendum Party 2024 Election Manifesto
Referendum Party 2024 Election ManifestoReferendum Party 2024 Election Manifesto
Referendum Party 2024 Election Manifesto
 
Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.Global Terrorism and its types and prevention ppt.
Global Terrorism and its types and prevention ppt.
 
Top 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdfTop 10 Wealthiest People In The World.pdf
Top 10 Wealthiest People In The World.pdf
 
Opportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and informationOpportunities, challenges, and power of media and information
Opportunities, challenges, and power of media and information
 
Brief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert OppenheimerBrief biography of Julius Robert Oppenheimer
Brief biography of Julius Robert Oppenheimer
 
Quiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the roundsQuiz for Heritage Indian including all the rounds
Quiz for Heritage Indian including all the rounds
 
VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012VIP Girls Available Call or WhatsApp 9711199012
VIP Girls Available Call or WhatsApp 9711199012
 
Rohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for JusticeRohan Jaitley: Central Gov't Standing Counsel for Justice
Rohan Jaitley: Central Gov't Standing Counsel for Justice
 

Media and Society

Notas del editor

  1. Survellance – definition next slide Can give us warnings of dance – from weather, earthquakes to demonstrations in the street. Can also undermine regimes. Egyptian see unrest in Tunisia and get ideas about improving their own lives.
  2. This theory holds that issues that are portrayed as important in the news media *become* important ie the media sets the agenda for public debate.