Connecting Cambridgeshire | Dutch public sector leaders 4 Oct 2013
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Presentation to Dutch public sector leaders 4 Oct 2013 from http://www.publieksdiensten.nl Vereniging Directeuren Publieksdiensten about Cambridgeshire's Digital Future
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Connecting Cambridgeshire | Dutch public sector leaders 4 Oct 2013
- 3. Connectivity • • • • Rural broadband – £45m: Better broadband for the third of our homes and businesses where NGA networks do not exist. Cambridge City region – £6m: Proposal to support faster business connections and city WiFi access. Mobile voice and data – £TBA: Infrastructure improvements to ‘not spots’ and slow spots. Business support – £2.8m ERDF: Assist SMEs to adopt innovative and transformative ICT solutions.
- 4. Capability – digital inclusion • Digital inclusion is a term used to describe local policies and actions designed to encourage the socially inclusive use of technology and to mitigate the risks that socially disadvantaged people and communities fall behind as mainstream society increasingly uses new technologies in every day life.
- 5. No Internet access 2012 Broadband Internet is not available in our area Physical or sensorial disability Privacy or security concerns Have access to the Internet elsewhere Access costs too high (telephone, broadband subscription) Other Equipment costs too high Lack of skills Don't need Internet (not useful, not interesting, etc) 0 10 20 30 Per cent 40 • 16% of people in the East of England do not use the Internet. Sources: Internet access 2012, ONS Opinions and Lifestyle Survey Jan-Mar 2012. UK households from 1998 to 2004. Great Britain households from 2005 to 2012. 50 60
- 6. Digital inclusion strategy • Map social and digital exclusion • Map assets such as broadband champions, community navigators, UKOnline Centres and VCSE inclusion projects • Map business density • Use Cambridgeshire personas The Opte Project
- 8. Cambridgeshire Combined Digital and Social Exclusion Heat Map Source: esd-Toolkit/CLG | Heat Maps: „heat maps‟ are available for all local authorities in England, based on tailored pre-settings to the Community Maps tool. These highlight areas for every council that are most digitally and socially excluded in a given local authority area.
- 9. Next generation users • • • • About 80% adults online 92% have mobile phones 50% own a smartphone A next generation user*: – Uses at least two Internet applications on their smartphone (i.e. email and weather) – Owns at least two of the following devices: a tablet, a reader or three or more computers. • A social and cultural shift Next generation user as % Internet users 50 40 Next Generation User as % Internet users 30 20 10 0 2007 2011 * Source: The Networked Councillor, Improvement East/Public-I , http://microsites.oii.ox.ac.uk/oxis/publications
- 10. Where next? – – – – Skills and literacy Online privacy and safety Capacity for agility Expectation of a portfolio lifestyle – Collaborative and social • The alternative? Digital and social exclusion. 100 90 80 70 60 50 % Dig Excl. 40 30 20 10 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 • A digital person: Source: ONS Opinions and Lifestyle Survey Jan-Mar 2012 “Internet Access - Households and Individuals, 2012” UK households from 1998 to 2004. Great Britain households from 2005 to 2012.
- 11. Participation – digital economy • • Work together to improve the connectivity and networks between the city region’s clusters and labour markets. Intellectual, virtual and physical connections improved to: – Exploit and support the city region’s capacity for turning innovation into commercial ideas – Keep more of the second and third phase development of those ideas within the UK – Improve the GVA per capita that we already deliver.
- 12. Cambridge phenomenon • 1,400 technology companies in Cambridge employ more than 53,000 people and turn over more than £13 billion a year. Source: http://www.camclustermap.com
- 13. Participation – public services • Financial Times: more paying for digital subs (316,000) than print sales (300,000). • Mobile devices 38.5 per cent of Cambridgeshire County Council’s digital traffic. • UK Gov is recreating public services for the next decade, placing the user and digital technology at the heart of priorities.
- 14. • 82% of the UK population is online. • Building good services means meeting the needs of users. • They have high expectations for what makes a good digital service, whether it’s from a bank, a travel agent, a retailer or a broadcaster.
- 15. Participation – proxy users • Mask digital exclusion, putting extra burden on friends and family without addressing the skills gap. • Estimated 4 million will need support through assisted digital programmes in ‘Digital by Design’. • The key to assisted digital is not to offer services through traditional channels but to pass on digital skills where possible. Sources: Digital Britain 2, NAO 2013
- 16. Innovation – future cities • 30 cities awarded £50k in 2012 • Glasgow won £24m • Bristol, London and Peterborough runners-up with £3m each • £5m Small Business Research Initiative (SBRI) matching business ideas to government challenges launching in July 2013 • 16 cities acting as pilots for the SBRI
- 17. Cambridge accepted as test-bed Develop a non-proprietary, generic and open-source, city management platform solution that can connect presently disparate data sets and data sources that exist within a city. Stage 1: Feasibility Studies (£1m) – July 2013 £100K per company (approx 10 companies to be selected as winners) Companies will work with cities for 6 months to understand their problems and shape a ‘plan’. The solutions will be tested in one or more of the interested cities depending on costs. Stage 2: Contracts Awarded (£4m) – April 2014 Awarding contracts of up to £1m to 4 winners Winning companies required to spend a portion of their £1m on deploying the solution into the cities that participated in Phase 1 as test-beds to help them shape their prototype. Contracts of up to two-years are awarded to businesses to manufacture and deploy the prototypes into the cities
- 19. Connecting Cambridgeshire www.connectingcambridgeshire.co.uk Liz Stevenson Digital Manager Tel +44 1223 715948 liz.stevenson@cambridgeshire.gov.uk
Notas del editor
- In interviews later, TB-L said Danny Boyle’s vision was a message about giving the web away. “He was trying to capture, in the few seconds he’d got, giving the web to humanity.” “The idea of tweeting it, I just decided that, and asked permission to tweet it at the same time.”
- Digital capability:Improves educationConnects elderly and isolated to their communities more effectivelyHelps people back into workSupports better health and social services.
- It is widely accepted that digital and social exclusion are synonymous. So lifetime earnings, educational attainment, health and well-being, community vitality and viability can all be affected.
- This image is a map of part of the Internet. The networked society.But there are 10.8 million people in the U.K. who do not use the Internet. In Cambridgeshire, it means about 76,000 people in our county of 621,000 have never been online. The lack of basic digital skills for millions means an imbalance and what has become known as digital exclusion results - those lacking digital skills are consequently more vulnerable. And it is widely accepted now that digital and social exclusion are synonymous. So lifetime earnings, educational attainment, health and well-being, community vitality and viability can all be affected. We gain the full benefits ourselves only if everyone is online
- First generation users connect from a fixed PC. Characteristically, one to many communications.Next generation users connect from multiple and mobile locations, weaving their use of the Internet more deeply into their lives. They understand and expect more openness and are accustomed to multiplicity of voice and opinion. They demonstrate more social behaviours and content creation.70% of people who are offline do not intend to go online in the next 12 months.The largest proportion (59%) of non-users is among retired people.45% of people with households incomes of less than £12,500 per year have not used the Internet before.With almost 16 million people in the UK lacking the skills to use computers and the internet – and many of these being the highest users of public services – this could still be underestimating the problem. Proxy users (like friends or family, or even UK online centres) can’t fill this big gap. By implication, a fresh digital divide is emerging. People who stay offline do not have access to the same technological opportunities; life chances and freedom; economic, social and cultural capital and resources; positions, power and participation opportunities; and development of skills and capabilities.
- 1998 9% online2012 80% online.We still have the long tail; 20% or so who remain digitally and, very often, socially excluded in 21st century.An alternative source with larger sample, the quarterly Labour Force Survey, published an UPDATE 20/2: At Q4 2012, 7.42 million adults (15%) had never used the Internet. This is 3% lower than Q3 2012 and 9% lower than Q4 2011.ONS data also shows:99% of children in the richest 10% of households can access the internet via a computer57% in the poorest 10% of households with children can access the internet via a computer. In the poorest households, 29% had no computer, 36% had no internet and 43% had no internet connection via a computer. “The new digital inclusion takes the accepted ideas of skills and literacy and the necessity of online privacy and safety and adds to it the capacity for agility and expectation of a portfolio lifestyle, collaborative ability and a committed social role. These capacities will become essential parts of a digital person, without them people will re-enter the realm of digital and social exclusion.” Penval bloghttp://www.penval.co.uk/news/consumers-as-producers-%E2%80%93-digital-inclusion-and-the-new-digital-reality
- To maximise the Greater Cambridge City Region’s ability to innovate and grow highly successful businesses in the international knowledge economy, public and private partners must work together to improve the connectivity and networks between the city region’s clusters and labour markets so that the right conditions are in place to deliver further growth. These connections and networks need to be intellectual, virtual and physical – to exploit and support the city region’s capacity for turning innovation into commercial ideas, keeping more of the second and third phase development of those ideas within the UK, and improving the outstanding GVA per capita that we already deliver.
- He tweeted “This is for everyone” which was instantly spelled out in LCD lights attached to the chairs of the 80,000 people in the audience.The Web as I envisage it, we have notseen it yet. The future is still so muchbigger than the past.” Tim Berners-Lee