1. Bon Jovi – It’s My Life – Analysis of Pop Video product

2. The image of the Artist Youthfulness “Safe” Rebellion Creativity/ Talent Success against the odds Involvement in popular activities e.g. a rock concert

3. Hard Rock Conforms to the “rules” of a rock band video (a generic expectation): Audience can see the band in a live concert Narrative – about life and how people should live it before it is too late to take risks and enjoy youth fully It is more for young people because it challenges the idea of what a teenager would do to go to the concert (young, fresh) Action – boy risks his life to go, against the odds, but happy ending eventually, positive presentation of life It is about taking life in your own hands, against people moaning and relying on religion etc. What genre of music does it fall into?

4. Mature/ Teen Audience Serious issues depicted but very universal, everybody could identify with the ideas Action shots – more male targeted + girlfriend waiting for him Audience supports main protagonist, identifies with him (mother asks him to do trivial, usually boring jobs at home – we sympathise and support; message is: do not waste time, use it like taking risks and doing things you would normally would not Close ups of main lead singer and band – so also female targeted but there are not attention provoking shots, so we respect their work and acknowledge band’s talent Target Audience