This document summarizes a website created to promote the 2010 sci-fi action film Predators. The website features trailers and behind-the-scenes videos, galleries with photos from the film, downloads like wallpapers and icons, and information on the cast and crew. It also promotes an iPhone game based on the film. The website analysis notes both positive and negative aspects, such as good character insights but limited story and gallery information. The document also reviews the film's social media presence, including a fan page that saw increasing engagement around the film's release date.

1. Genre: Action, Adventure, Action Adventure, Sci-Fi Thriller
Studio: Paramount Pictures
Release Date: July 9, 2010

2. Splash Page:
Enter site  Language selection  “Like” button
Social Media links (Facebook, Twitter, YouTube, Myspace)

3. Homepage
Enter Social Media and sharing links persistent
Sharing also include Delicious and Digg
New updates

4. Story
Very brief summary of plot

5. Videos
6 Trailers
6 Behind the scenes of characters

6. Gallery
Only 5 pictures

7. Downloads
Wallpapers
Icons

8. Cast/Crew
Main Characters
Main Crew members

9. Iphone Game
Game Preview
Cost $2.99

10. Features
Characters Predator or pray Target your friends Predator tools

11. Features: Characters
Name Info Video

12. Features: Predator or Pray
Facebook App
Randomly chooses friends
Doesn’t recognize gender

13. Features: Predator or Pray
Predator or Pray
Randomly chooses friends
Doesn’t recognize gender
Target your friends
Select friends
Sends them an update

14. Features: Predator Tools
•Destroy a website
•Limited number of sites
•4 different weapons

15. Analysis of website
What works
• Website updates.
• Fun features to share.
• Good insight on
characters.
What doesn’t work
• Not entirely mobile
phone accessible
• Features repeat
themselves
• Story and Gallery
has limited info
• Poorly made posters
• Not available in all
languages as stated.

16. Analysis of website (cont)
Overall look and feel
• Everything flows
• Music, sound, transitions, pointer, page
effects all add to users experience.

17. Fans: 23,033
Update Frequency:
By The Numbers
Start Date: March 18, 2010

18. INFORMATIVE UPDATES
No questions or CTA.
Very Repetitive
No admin responses
All videos are uploaded to FB.
This kind of update generated about 80-
419 likes and 2-80 comments.
Strategy

19. Tabs include: Info, Photos, Videos,
Discussion, Homepage, Reviews,
Events, Live Chat.
Users are directed to Robert Rodriguez
Homepage tab.
No maintenance.
Users Critic the movie.
Miscellaneous

20. Strategy (Cont.)
USER Activity
2-5 posts by users on their fan page every hour this month.
A lot of spam.
Admins do not reply to any of the post.
Handful of mentions by users.

21. Followers: 2,250
Following: 82
Listed: 112
By The Numbers
Start Date: March 17, 2010

22. Informative updates.
No responses.
Links: posters, trailers, articles.
Hashtag #Predators.
Verified account.
Trending Topics?
80 mentions the day before release
Strategy

23. Update Frequency:
By The Numbers