De presentatie die Albert Jan Tebbe gaf over Ooyala tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand

1. IMMOVATOR - CLOUD-TV SEMINAR
26 November 2013

2. PERSONALISED VIDEO ACROSS ALL DEVICES
A broadcast quality technology solution designed to deliver cross-platform, engaging TV
experiences.
ENABLEMENT AND OPTIMIZATION
MONETIZATION:
INSIGHTS:
DISCOVERY:
ACCESS:
STREAMLINE:
DRIVE
REVENUE
MEASURE
AUDIENCES
PERSONALIZE
VIEWER EXPERIENCE
PUBLISH CONTENT
MANAGE
YOUR CONTENT
WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE
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3. OUR FOUNDERS ARE FROM GOOGLE

4. BIG DATA > ACTIONABLE ANALYTICS
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5. HOW DO YOU KNOW WHAT YOUR VIEWERS LIKE?
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6. SUBSCRIBERS ARE WATCHING MORE,
EVERYWHERE
500 million
connected TVs
326 million
tablets
1 billion
smartphones

7. WHAT WILL DETERMINE THE WINNERS?

8. ENGAGEMENT

9. OOYALA’S VISION
VIEWER
ESP
*Every
Screen
Personalized

10. INTRODUCING OOYALA DISCOVERY
PROGRAM GUIDES
RECOMMENDATIONS
CONTENT
DISCOVERY
VIDEO SEARCH TOOLS
SOCIAL MAPPING
Now, a closer look at recommendations...
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11. REAL-TIME ANALYTICS
Ooyala Now provides up-to-the-second analysis
of network traffic and content trends
Continually updated within SECONDS:
Viewer Stats by Asset:
• Most Popular Content
• Top 10 Performing GEOs
• Trending Content
• Completion Rate
• Average Time Spent
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12. MOBILE VIEWING GROWTH RATE IN 2Y: 10X
2013 GROWTH FIRST HALF YEAR: 41%
Mobile growth in Q2: 28%
Tablet growth in Q2: 18%
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13. LIVE STREAMING IS ON THE RISE
PC viewers tuned in to live streaming
content for an average of 33 minutes in
Q2, compared with VOD PC
engagement rates of just under 3
minutes.
Tablet live streaming viewership also
grew by 123%.
Ooyala’s data reveals that audiences are highly engaged with live events, sports and specials—especially on
tablets and connected TVs.
OOYALA Q2 2012 GLOBAL VIDEO INDEX
http://www.ooyala.com/online-video-index
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14. VIDEO USAGE THROUGHOUT THE DAY / WEEK
Tablet/Mobile peaks in morning
& evening
PC peaks in late morning &
afternoon
Mobile & Tablet take over again
and peak in afternoon/evening
Tablet is ‘first’ screen in the
weekend (PC dips)
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15. WHAT DOES THIS TELL YOU? HOW TO USE?
MONETISATION: REAL-TIME ANALYTICS > AD TARGETING ON WHAT DEVICE
UNDERSTAND VIEWING BEHAVIOUR THROUGHOUT THE DAY
DEVICE STRATEGY: MOBILE IS NOT ONLY FOR SHORT FORM CONTENT
CONTENT STRATEGY: LIVE CONTENT DRIVES ENGAGEMENT
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16. INNOVATIVE, EASY TO WORK WITH & SIMPLY RELIABLE
4X INCREASE IN AVERAGE MONTHLY VIDEO VIEWS WITH OOYALA
LIVE STREAM ENGAGEMENT TIMES HAVE INCREASED BY 1000%
AD FILL RATES HAVE INCREASED, GIVING A FRESH BOOST TO MONETIZATION
DOWNTIME HAS BEEN REDUCED BY AN ORDER OF MAGNITUDE
“THE OPPORTUNITY THAT OOYALA HAS
GIVEN US
HAS ALLOWED US TO
EVOLVE OUR BUSINESS.”
-Howard Elston, The Telegraph
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17. Over a 400% increase in revenue & plays per
month (inside of first 9 months)
Decrease player load time by 30%
Decrease abandonment by over 25%
Increase video completes by over 100%
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18. HUGE IMPACT DISCOVERY
50% UPLIFT IN FIRST WEEK ON OOYALA
24 BRANDS MIGRATED
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19. THANK YOU