Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
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De presentatie die Albert Jan Tebbe gaf over Ooyala tijdens het Cross Media Café TV in the Cloud & On Demand op dinsdag 26 november 2013. Meer info: http://www.immovator.nl/cross-media-cafe-tv-in-the-cloud-en-on-demand
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Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
- 1. IMMOVATOR - CLOUD-TV SEMINAR 26 November 2013
- 2. PERSONALISED VIDEO ACROSS ALL DEVICES A broadcast quality technology solution designed to deliver cross-platform, engaging TV experiences. ENABLEMENT AND OPTIMIZATION MONETIZATION: INSIGHTS: DISCOVERY: ACCESS: STREAMLINE: DRIVE REVENUE MEASURE AUDIENCES PERSONALIZE VIEWER EXPERIENCE PUBLISH CONTENT MANAGE YOUR CONTENT WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE 2
- 3. OUR FOUNDERS ARE FROM GOOGLE
- 4. BIG DATA > ACTIONABLE ANALYTICS 4 1
- 5. HOW DO YOU KNOW WHAT YOUR VIEWERS LIKE? 5 1
- 6. SUBSCRIBERS ARE WATCHING MORE, EVERYWHERE 500 million connected TVs 326 million tablets 1 billion smartphones
- 7. WHAT WILL DETERMINE THE WINNERS?
- 8. ENGAGEMENT
- 10. INTRODUCING OOYALA DISCOVERY PROGRAM GUIDES RECOMMENDATIONS CONTENT DISCOVERY VIDEO SEARCH TOOLS SOCIAL MAPPING Now, a closer look at recommendations... 10
- 11. REAL-TIME ANALYTICS Ooyala Now provides up-to-the-second analysis of network traffic and content trends Continually updated within SECONDS: Viewer Stats by Asset: • Most Popular Content • Top 10 Performing GEOs • Trending Content • Completion Rate • Average Time Spent 11
- 12. MOBILE VIEWING GROWTH RATE IN 2Y: 10X 2013 GROWTH FIRST HALF YEAR: 41% Mobile growth in Q2: 28% Tablet growth in Q2: 18% 12
- 13. LIVE STREAMING IS ON THE RISE PC viewers tuned in to live streaming content for an average of 33 minutes in Q2, compared with VOD PC engagement rates of just under 3 minutes. Tablet live streaming viewership also grew by 123%. Ooyala’s data reveals that audiences are highly engaged with live events, sports and specials—especially on tablets and connected TVs. OOYALA Q2 2012 GLOBAL VIDEO INDEX http://www.ooyala.com/online-video-index 13
- 14. VIDEO USAGE THROUGHOUT THE DAY / WEEK Tablet/Mobile peaks in morning & evening PC peaks in late morning & afternoon Mobile & Tablet take over again and peak in afternoon/evening Tablet is ‘first’ screen in the weekend (PC dips) 14 1
- 15. WHAT DOES THIS TELL YOU? HOW TO USE? MONETISATION: REAL-TIME ANALYTICS > AD TARGETING ON WHAT DEVICE UNDERSTAND VIEWING BEHAVIOUR THROUGHOUT THE DAY DEVICE STRATEGY: MOBILE IS NOT ONLY FOR SHORT FORM CONTENT CONTENT STRATEGY: LIVE CONTENT DRIVES ENGAGEMENT 15
- 16. INNOVATIVE, EASY TO WORK WITH & SIMPLY RELIABLE 4X INCREASE IN AVERAGE MONTHLY VIDEO VIEWS WITH OOYALA LIVE STREAM ENGAGEMENT TIMES HAVE INCREASED BY 1000% AD FILL RATES HAVE INCREASED, GIVING A FRESH BOOST TO MONETIZATION DOWNTIME HAS BEEN REDUCED BY AN ORDER OF MAGNITUDE “THE OPPORTUNITY THAT OOYALA HAS GIVEN US HAS ALLOWED US TO EVOLVE OUR BUSINESS.” -Howard Elston, The Telegraph 16
- 17. Over a 400% increase in revenue & plays per month (inside of first 9 months) Decrease player load time by 30% Decrease abandonment by over 25% Increase video completes by over 100% 17
- 18. HUGE IMPACT DISCOVERY 50% UPLIFT IN FIRST WEEK ON OOYALA 24 BRANDS MIGRATED 18
- 19. THANK YOU