This document describes i-Customer Value Management (iCVM), a web-based application that helps companies manage customer relationships to maximize lifetime customer profit. iCVM captures customer and prospect information, integrates with core banking systems, and focuses on retaining and growing customers. The key functional modules of iCVM include lead tracking, customer value assessment, customer information management, product information, customer interactions, and complaint management. Benefits of iCVM include enabling tailored customer service, increasing up-selling opportunities, flexibility to deploy in various environments, leveraging existing infrastructure to lower costs, and rapid implementation.