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Michael has been consulting for nearly 20 years after a career in Retail Banking. He worked on one of the pioneer teams developing what was to become CRM in the early 90’s. He has worked across most sectors including: banking, insurance, retail, mobile telecoms, pharmaceutical and automotive. His core competency is based around strategic marketing & using customer insight for improving marketing and sales performance. He is highly experienced in all aspects of customer engagement from acquisition, relationship development and customer loyalty. One of his most frequent mantras is that “success is often a case of joining up the dots” – his enthusiasm for customer management allows him