2. How Signals
Are
Trumping
Demographic
s

3. Good
Morning

5. What Do
Women
Want?

6. I Have
No Idea

13. I Don’t Think
Any Person Or
Any Company
Does Though

16. We Don’t Use
The Right
Signals
The Right
Way

23. 25
Single
60K
Dog
37
Married
100K
2 Kids
32
Engaged
80K

25. You Are
Becoming
Data

26. Insights
Come From
Signals

27. Insights
Inform
Decisions

28. It’s What You
Do With
Those Signals
That Matters

30. We Are
Data Rich &
Insight Poor

31. Not A Signal

32. When
Filtered
A Powerful
Signal

33. The Strength
Of Signals
Has Changed

35. Bacon
Category
Their
Share

39. A Change
Was
Needed

45. Bacon
Category
Their
Share

46. The Plan Your Signals
Platforms & Tools KPIs

49. Where Are They Finding It?
Do They Like The Packaging?
Do They Like The Product?
How Are They Using It?

52. Daily Action Points
Weekly Insight Reviews
Monthly KPI Analysis

53. Set Yourself Up For
Success
• Recognize We Are Living In A World Of
Quantified Lives
• Insights > Opinions
• Know What You’ll Do With The Insights
• Garbage In = Garbage Out
• Re-Think How You Value Signals
• Trust The Data...Let It Lead Your Gut

54. Don’t Forget
The Human
Element

55. This Is
Iterative