1. Local
Search
Engine
Op1miza1on
Presented
by
Inmode
Interac1ve

2. Contents
• About
us
• Local
SEO…
What/Why/How?
• What’s
coming
next
for
the
local
web
• What
we
do
• Our
results
• Monthly
repor1ng
• Pricing
• What’s
needed
from
the
client
• Contacts

3. About
Inmode
Live
We
offer:
•
Organic
and
Local
SEO
•
Custom
UX
Website
Design
&
Development
•
Social
Media
Marke1ng
•
Pay
Per
Click
Adver1sing
•
E-­‐Commerce
Solu1ons

4. Local
search
on
PCs
&
Macs
Did
you
know…
•
40%
of
all
searches
have
local
intent
•
17%
of
search
results
now
show
Google
Maps
results
at
the
top
of
the
page
•
82
%
of
local
searchers
follow-­‐up
offline
with
phone
call
and/or
in-­‐store
visit
•
Only
10%
of
Google
Places
profiles
have
been
claimed!
Sources:
DM
News,
Kelsey
Group,
comscore,
GetListed.org

5. Local
Search
on
mobile
Did
you
know…
•
50%
of
online
maps
usage
now
coming
from
mobile
(up
from
40%
only
2
months
ago!)
•
Over
half
of
all
local
searches
happen
on
mobile
devices
Sources:
DM
News,
Kelsey
Group,
comscore

6. Local
search
drives
walk-­‐ins
Source:
BrightLocal.com

7. So,
what
if
you
were
here?
…
What
might
that
do
for
your
business
over
the
next
12-­‐24
months???

8. Our
approach
to
local
SEO
Create
custom
Reconnect
with
Claim
all
business
Google
maps,
customers
and
loca1ons
in
all
custom
offers
and
encourage
web-­‐
major
search
other
differen1a1ng
based
feedback
engines.
content.
and
reviews.
Claim
Complete
Customize
Cita(ons
Customers
Build-­‐out
all
profiles
Ensure
the
essen1al
to
100%
business
info
is
completeness
with
consistent
on
all
categories,
rich
relevant
local
descrip1ons,
directories
on
the
images
&
video.
web.

9. Claiming
on
the
Big
3
(+Yelp)

10. Complete
profiles

11. Custom
offers

12. Google
Offers
to
challenge
Groupon

13. Enhancing
online
directory
presence
(aka
“cita1ons”)
Informa(on
From
Website,,
YP.com,
Local
Directories,
Social
Media,
Groupon
(recently)

14. Cita1ons
are
the
new
“links”
for
local
SEO

15. Building
reviews
“Hey
there,
thanks
again
for
your
business!
Got
2
minutes
to
give
us
some
review
love?”

16. Suppor1ng
local
SEO
w/
PPC
We
can…
•
Create
and
op1mize
your
AdWords
campaign
structure
•
Build-­‐out
and
manage
your
keyword
lists
and
daily
CPC
bidding
•
Write
and
split-­‐test
your
ad
copy
•
Manage
your
ads
placements
on
Google’s
Display
network
•
Measure
and
maximize
your
return
on
investment
from
PPC
adver1sing
Get
instant
results
today!

17. The
local
search
puzzle
-­‐-­‐
Google’s
value
proposi1on
to
businesses
Organic
Paid
Reviews
Deals

18. On
the
(near)
horizon
in
local
search