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Social Talk
                                   Selling to People, Not Contacts




Koka Sexton – Dir. Social Media Strategy

@kokasexton - Twitter                                           #socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
You are not your business card!

Social media puts a stake in the ground
for your personal brand.




 What is your personal
        brand?
                 #socialtalk
Personal branding success
Your self-impression = How people perceive you



                                     #socialtalk
You have social media profiles, now what??
                                    #socialtalk
40% of companies do not have the
ability to identify the most likely
buyers of their product
                            #socialtalk
Over 7,500 searches on Linkedin
every minute

                           #socialtalk
What groups do you find
most useful?
                  #socialtalk
42% of businesses have insufficient
knowledge of the business needs of
their prospects

                            #socialtalk
Groups are good for
networking

The key is getting to know
everything you can about
your prospects

              #socialtalk
65% of a sales persons time is
spent researching and not selling

                           #socialtalk
#socialtalk
#socialtalk
#socialtalk
Build Lists in Twitter!

                      #socialtalk
#socialtalk
   #socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
#socialtalk
Over 8 Million trigger events
delivered in 2011 - InsideView

                            #socialtalk
Thank You
“Sales intelligence is the combination of not only
business data, but social context, how you’re connected
to a lead or prospect, valuable news insight, and real-
time triggers that inform you when to take action. In
fact, we’re delivering 35 million unique news trigger
events to our users a year to help them sell better and
generate more revenue.”

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#socialtalk Social Selling University and InsideView

Notas del editor

  1. Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  2. Management candidates may have to pee into a cup in order to control cash at a company, but I doubt Facebook usage is a very good metric for hiring in any case.Besides, shouldn’t you have two social media presences, one professional and one private? And why are you posting drunk pics of yourself in the first place? In many cases it’s a buyers market out there and job seekers, alongside the usual concerns with buying a new suit and printing out a resume, have to be well aware of the reach and impact of their online presence.
  3. By shutting down tool providers, we will prevent other spammers from having these services at their disposal. Further, we hope the suit acts as a deterrent to other spammers, demonstrating the strength of our commitment to keep them off Twitter … While this is an important step, our efforts to combat spam don’t stop here. Our engineering team continues to implement robust technical solutions that help us proactively reduce spam.
  4. Colleen Francis, a sales expert and president of Engage Selling, adds that she has seen salespeople pursue leads using social media and end up with sales of between $30,000 and $250,000. “The biggest sales have come from salespeople using Twitter to find opportunities and LinkedIn to find the names of the true buyers inside organizations,” she says.
  5. How do you maintain your personal brand?Is a strong personal brand a benefit or a drawback for job candidates?