This is the presentation I made at SES Singapore about the importance of social media in B2B marketing. My point of view is that social media is extremely important for B2B marketing (and even more relevant than for B2C) and I support this statement by answering 3 pertinent questions
5. SOCIAL MEDIA
IS CRITICAL FOR
B2B MARKETING SUCCESS
6. ANSWERING 3 QUESTIONS
IS THE CURRENT B2B SOCIAL
WHAT
LANDSCAPE
IS B2B DIFFERENT FROM
HOW
B2C
B2B MARKETING OBJECTIVES
WHICH CAN SOCIAL MEDIA ACHIEVE
29. THE CONSUMER JOURNEY
DEVELOPING SEED
Awareness RELATIONSHIPS NURTURING
BUILDING &
MAINTAINIG LEAD
Consideration RELATIONSHIPS NURTURING
SUPPORTING OPPORTUNITY
Conversion THE SALES NURTURING
CYCLE
Loyalty
DEEPENING &
EXPANDING CUSTOMER
CUSTOMER NURTURING
RELATIONSHIPS
Advocacy
30. THE CONSUMER JOURNEY
DEVELOPING SEED BRAND
Awareness RELATIONSHIPS NURTURING BUILDING
THOUGHT
BUILDING & LEADERSHIP
MAINTAINIG LEAD
Consideration RELATIONSHIPS NURTURING DEMAND
GENERATION
- WEBSITE
SUPPORTING OPPORTUNITY TRAFFIC
Conversion THE SALES NURTURING
- SEARCH
CYCLE RANKINGS
Loyalty CUSTOMER
LOYALTY
DEEPENING &
EXPANDING CUSTOMER
CUSTOMER CROSS-SELL
NURTURING
RELATIONSHIPS UP-SELL
Advocacy
31. SOCIAL MEDIA
IS CRITICAL FOR
B2B MARKETING SUCCESS
32. ANSWERING 3 QUESTIONS
B2B DECISION MAKERS ARE MORE
SOCIAL
B2B MARKETERS ARE LEVERAGING ON
SOCIAL MEDIA EFFECTIVELY
SOCIAL MEDIA PLAYS AN IMPORTANT
ROLE IN THE REVENUE CYCLE