1. Raising the researcher's profile by sharing knowledge
and success
@benrymer #iofinsight

2. • Billions of pounds of income in the Fundraising
sector is predicated on the ability of fundraisers to
build relationships
• Relationship building is central to increasing your
visibility and voice in your organisation
Fundraisers do this as a matter of course in their
work, you should too
• Taking this aspect of your work will pay dividends
• Approaching prospect research and insight as
primarily knowledge management functions is an
important step in building visibility and raising
research’s profile

3. • Who here has objectives or KPI's around
building internal relationships?
• Reasons for and against doing this (on
the poll)

4. Copyright belongs to the respective firms shown

5. • A more active, integrated approach
• Broader emphasis, allows focus on using knowledge as well as
obtaining it
• Loud and proud! Make sure your work is useful and used
Copyright Creative Commons

6. • Inductions and demos
• Screen early and often
• VIP's
• Acquisition activities
• Business planning and
ROI
Copyright Daniel Kahneman

7. • Networking and suppliers (for new tools)
• Reports and dashboards
• Lifelong learning and building your skills
base
• Prospect management meetings

8. • I initiated and help to run the Later Life
Champions mid-value programme
• The programme works in conjunction with IM
• We have regular cross-team meetings to plan
for this programme
• Organised regular, more general catch ups to
share knowledge

9. • Worked with regional legacy officer to identify
opportunities in streaming prospects through to
local colleagues to follow up with high-value
legacy prospects in person, and used the mid-
value programme
• Also used wealth screening information to raise
research’s profile

10. • Corporate prospect management meetings
• Business news often relevant
• Also arranging trainings on web searches and
other research tools
• Corporate prospects for events selections
• Corporate team also to use our RE protocols
• Invited them to supplier demos

11. • Prompt list for the Chairman helped showcase
research
• Also crafting lists of suggested invitees for the
CEO, Chairman, Trustees and Directors has
helped visibility
• Network mapping can also be worthwhile,
several tools allow you to do this

12. • We worked closely on creating RE
protocols
• When working on protocols we always
tried to see issues from their side, the
many demands being made of the
database
• Depends on structure of your department

13. • Researcher turned fundraiser!
• Identified the opportunity, created meeting
opportunity and co-ordinated with relevant
colleagues in Services
• This has just been down to my willingness to be
entrepreneurial and create an opportunity where
none existed
• Introduced me to new networks, raising profile

14. • Industry group: RiF, SIG's, First Thursday
events
• Other industry groups like the Fundraiser’s
Research Group
• Social media can help, ie Twitter and
LinkedIn, or blogs
• Visit other organisations, invite others to you

15. • Knowledge management is a powerful way to approach
your role
• Building on the traditional research skills and being an
effective advocate of the this work is central to raising
your profile and visibility.
• A strong focus on implementation, concentrating on
quick wins and identifying big, fixable problems can all
bring impact to your role, even in the early stages of a
role
• Attitude is key in taking advantage or opportunities

16. • E: ben.rymer@ageuk.org.uk
• T: 0203 303 31395
• Twitter: @benrymer
• LinkedIn:
www.linkedin.com/in/benrymer