This document discusses strategies for promoting open access repositories at institutions. It recommends establishing repositories that provide long-term preservation of research outputs, usage statistics, and professional profiles for researchers and research managers. Advocacy options include top-down approaches that require deposit mandates and gain high-level support, as well as bottom-up approaches that locate champions and engage students. Targeted advocacy involves identifying publishers that allow self-archiving and working with departments most likely to benefit. Marketing the repository is also important.