Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

1. LEAN STARTUP
THINKING
AND
METHODS
How to nail it with a weekend!
Taavi Lindmaa
twitter: @taavilindmaa
Wednesday, September 11, 13

2. About Me
On Twitter @taavilindmaa
•
•
UX Designer
•
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Worked at Dopamine Creative Agency in NYC
•
Advised & Incubated at Founder Institute NYC
Wednesday, September 11, 13
Certified Gamification designer, researcher for “The
Gamification Revolution” by Gabe Zichermann
“Most creative idea” at Brainhunt competition
2011/12

3. @taavilindmaa
The Lean Startup
by Eric Ries
Wednesday, September 11, 13

4. @taavilindmaa
LEAN STARTUP
• Lean manufacturing
• Agile development
• Customer development
Wednesday, September 11, 13

5. Wednesday, September 11, 13

6. Wednesday, September 11, 13

7. @taavilindmaa
Wednesday, September 11, 13

8. @taavilindmaa
Validation
Board
Sign up at:
leanstartupmachine.com/validationboard/
Wednesday, September 11, 13

9. Wednesday, September 11, 13

10. @taavilindmaa
Wednesday, September 11, 13

11. GOAL: Decrease Cash
Spent Between Pivots
PRODUCT =
EXPERIMENT
Wednesday, September 11, 13
PROGRESS =
VALIDATED
LEARNING

12. @taavilindmaa
STEP 1:
Who is the customer?
Define Your Customer Hypothesis
Wednesday, September 11, 13

13. @taavilindmaa
What is her problem?
Define Your Problem Hypothesis
Wednesday, September 11, 13

14. @taavilindmaa
SOLUTION
Do not define until the problem is
validated
Wednesday, September 11, 13

15. @taavilindmaa
What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
Wednesday, September 11, 13

16. @taavilindmaa
HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold Calls
7.Surveys (For Lead-Gen)
Wednesday, September 11, 13

17. @taavilindmaa
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
Wednesday, September 11, 13

18. Trello
Wednesday, September 11, 13

19. @taavilindmaa
MATRIX
Urgent
Important
Not
important
Wednesday, September 11, 13
Not urgent

20. @taavilindmaa
SCRUM
In queue
Task
Wednesday, September 11, 13
Doing
Done
Task
Task

21. @taavilindmaa
IDEA VALIDATION
Wednesday, September 11, 13

22. @taavilindmaa
IDEA VALIDATION
• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams
Use the feedback to refine your MVP
Wednesday, September 11, 13

23. A/B testing
Wednesday, September 11, 13

24. Wufoo form
Wednesday, September 11, 13

25. Eventbrite
Wednesday, September 11, 13

26. @taavilindmaa
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
Wednesday, September 11, 13

27. PITCH
•
•
•
•
•
•
Landing page
Cold email
Cold call
Fake ad
Walking into the store and pitching the owner
Kickstarter
Wednesday, September 11, 13

28. @taavilindmaa
JUDGING CRITERIAS
Wednesday, September 11, 13

29. CUSTOMER
VALIDATION
@taavilindmaa
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
Wednesday, September 11, 13

30. @taavilindmaa
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
Wednesday, September 11, 13

31. @taavilindmaa
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
Wednesday, September 11, 13

32. @taavilindmaa
GET OUT OF THE
BUILDING NOW!
Wednesday, September 11, 13

33. CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13

34. CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa
Wednesday, September 11, 13