Nutikas idufirma - kuidas rakendada seda ettevõtetes

•

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Taavi Lindmaa esitlus ISO-Klubis 28.11.2013

Tecnología Noticias y política

LEAN STARTUP
THINKING
AND
METHODS
How to nail it with a weekend!
Taavi Lindmaa
twitter: @taavilindmaa

Wednesday, September 11, 13

About Me
On Twitter @taavilindmaa

•
•

UX Designer

•
•

Worked at Dopamine Creative Agency in NYC

•

Advised & Incubated at Founder Institute NYC

Wednesday, September 11, 13

Certiﬁed Gamiﬁcation designer, researcher for “The
Gamiﬁcation Revolution” by Gabe Zichermann
“Most creative idea” at Brainhunt competition
2011/12

@taavilindmaa

The Lean Startup
by Eric Ries

Wednesday, September 11, 13

@taavilindmaa

LEAN STARTUP
• Lean manufacturing
• Agile development
• Customer development

Wednesday, September 11, 13

@taavilindmaa

Wednesday, September 11, 13

@taavilindmaa

Validation
Board

Sign up at:
leanstartupmachine.com/validationboard/

Wednesday, September 11, 13

GOAL: Decrease Cash
Spent Between Pivots
PRODUCT =
EXPERIMENT

Wednesday, September 11, 13

PROGRESS =
VALIDATED
LEARNING

@taavilindmaa

STEP 1:
Who is the customer?

Deﬁne Your Customer Hypothesis

Wednesday, September 11, 13

@taavilindmaa

What is her problem?

Deﬁne Your Problem Hypothesis

Wednesday, September 11, 13

@taavilindmaa

SOLUTION
Do not deﬁne until the problem is
validated

Wednesday, September 11, 13

@taavilindmaa

What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)

Wednesday, September 11, 13

@taavilindmaa

HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold Calls
7.Surveys (For Lead-Gen)
Wednesday, September 11, 13

@taavilindmaa

TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus

Wednesday, September 11, 13

@taavilindmaa

MATRIX
Urgent
Important

Not
important

Wednesday, September 11, 13

Not urgent

@taavilindmaa

SCRUM
In queue

Task

Wednesday, September 11, 13

Doing

Done

Task

Task

@taavilindmaa

IDEA VALIDATION

Wednesday, September 11, 13

@taavilindmaa

IDEA VALIDATION

• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams

Use the feedback to reﬁne your MVP

Wednesday, September 11, 13

A/B testing

Wednesday, September 11, 13

@taavilindmaa

LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
Wednesday, September 11, 13

PITCH
•
•
•
•
•
•

Landing page
Cold email
Cold call
Fake ad
Walking into the store and pitching the owner
Kickstarter

Wednesday, September 11, 13

@taavilindmaa

JUDGING CRITERIAS

Wednesday, September 11, 13

CUSTOMER
VALIDATION

@taavilindmaa

• Interviewed customers?
• Integrated feedback?
• Build fanbase?

Wednesday, September 11, 13

@taavilindmaa

BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?

Wednesday, September 11, 13

@taavilindmaa

Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
Wednesday, September 11, 13

@taavilindmaa

GET OUT OF THE
BUILDING NOW!

Wednesday, September 11, 13

CASE STUDY 1
How Trevor Saved 10k & 6 months

Wednesday, September 11, 13

CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa

Wednesday, September 11, 13

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Nutikas idufirma - kuidas rakendada seda ettevõtetes

1. LEAN STARTUP THINKING AND METHODS How to nail it with a weekend! Taavi Lindmaa twitter: @taavilindmaa Wednesday, September 11, 13

2. About Me On Twitter @taavilindmaa • • UX Designer • • Worked at Dopamine Creative Agency in NYC • Advised & Incubated at Founder Institute NYC Wednesday, September 11, 13 Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann “Most creative idea” at Brainhunt competition 2011/12

3. @taavilindmaa The Lean Startup by Eric Ries Wednesday, September 11, 13

4. @taavilindmaa LEAN STARTUP • Lean manufacturing • Agile development • Customer development Wednesday, September 11, 13

5. Wednesday, September 11, 13

6. Wednesday, September 11, 13

7. @taavilindmaa Wednesday, September 11, 13

8. @taavilindmaa Validation Board Sign up at: leanstartupmachine.com/validationboard/ Wednesday, September 11, 13

9. Wednesday, September 11, 13

10. @taavilindmaa Wednesday, September 11, 13

11. GOAL: Decrease Cash Spent Between Pivots PRODUCT = EXPERIMENT Wednesday, September 11, 13 PROGRESS = VALIDATED LEARNING

12. @taavilindmaa STEP 1: Who is the customer? Deﬁne Your Customer Hypothesis Wednesday, September 11, 13

13. @taavilindmaa What is her problem? Deﬁne Your Problem Hypothesis Wednesday, September 11, 13

14. @taavilindmaa SOLUTION Do not deﬁne until the problem is validated Wednesday, September 11, 13

15. @taavilindmaa What do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation (Methods increase in cost of testing) Wednesday, September 11, 13

16. @taavilindmaa HOW TO FIND PEOPLE? 1.Interview Strangers on Street 2.Shopping Mall & Cafe’s 3.Bored People 4.Craigslist 5.LinkedIn 6.Cold Calls 7.Surveys (For Lead-Gen) Wednesday, September 11, 13

17. @taavilindmaa TEAM TOOLS • Timer - toggl.com • Task manager - trello.com • Use voting to get consensus Wednesday, September 11, 13

18. Trello Wednesday, September 11, 13

19. @taavilindmaa MATRIX Urgent Important Not important Wednesday, September 11, 13 Not urgent

20. @taavilindmaa SCRUM In queue Task Wednesday, September 11, 13 Doing Done Task Task

21. @taavilindmaa IDEA VALIDATION Wednesday, September 11, 13

22. @taavilindmaa IDEA VALIDATION • A/B/n testing • Twitter/FB polls • Wufoo survey • Poll daddy • Eventbrite • Google form • Other teams Use the feedback to reﬁne your MVP Wednesday, September 11, 13

23. A/B testing Wednesday, September 11, 13

24. Wufoo form Wednesday, September 11, 13

25. Eventbrite Wednesday, September 11, 13

26. @taavilindmaa LANDING PAGE • Unbounce.com • Launchrock.co • Strikingly.com • Wordpress templates • Twitter Bootstrap - getbootstrap.com Wednesday, September 11, 13

27. PITCH • • • • • • Landing page Cold email Cold call Fake ad Walking into the store and pitching the owner Kickstarter Wednesday, September 11, 13

28. @taavilindmaa JUDGING CRITERIAS Wednesday, September 11, 13

29. CUSTOMER VALIDATION @taavilindmaa • Interviewed customers? • Integrated feedback? • Build fanbase? Wednesday, September 11, 13

30. @taavilindmaa BUSINESS MODEL • Different from customers? • Acquisitions/rollout strategy? • Realistic revenue model? Wednesday, September 11, 13

31. @taavilindmaa Execution • Created great clear pitch? • Have a nice design? • Built a functional prototype? • Executed well as a team? Wednesday, September 11, 13

32. @taavilindmaa GET OUT OF THE BUILDING NOW! Wednesday, September 11, 13

33. CASE STUDY 1 How Trevor Saved 10k & 6 months Wednesday, September 11, 13

34. CHEERS! TAAVI LINDMAA UX designer & product owner taavi@lindmaa.com twitter: @taavilindmaa Wednesday, September 11, 13

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