2. Bob Jansen / @jansn
Started Firmhouse in 2007
Merged with Michiel Sikkes
(@michiels) in 2008
Hybrid: consultancy + products
‘Launching new ideas
to the internet is what
gets us out of bed.’
27. Visualise your plans!
Use canvasses and sticky notes!
Validated Learning Canvas
Business Model Canvas
28. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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Business Model Canvas
31. Lean Startup Basics
Focus on validating your plan with your own information
Small steps, get something out the door a.s.a.p.
Create a baseline you can use to build upon
Accept failing as a positive outcome of your experiments
32. Lean Startup definitions
MVP - Minimum Viable Product
Pivot - Change of direction (strategy, product of growth)
Continuous improvement (techies call it deployment)
Innovation accounting - measure your way to success
33. Lean Startup don’ts!
Plan years ahead
Big press releases in your start phase
Not talking to customers
Vanity metrics & milestones
34. The stages of a startup
Problem / solution fit
Product / market fit
Scale the #@$% out of it!
35. Books - Sources
Steve Blank - http://steveblank.com
Eric Ries - http://www.startuplessonslearned.com/
Ash Muarya - http://runningleanhq.com/
Alexander Osterwalder - http://
www.businessmodelalchemist.com/
