1. Feedback and
Comments

5. State of the industry

6. State of the industry

7. State of the industry

8. Where will the money go?
3%
5% 1%
Search
Display
email
Social
Mobile

9. Where will the money come from?

10. Experts on Future of Digital
Power
to the Tweet!
Premium
Portals!
Content, Video
Baby!
Jeff Levick Jeff Bell
AOL DOmedia
John Cantarella Sean Finnegan
TIME.com SMG

11. South Africa?

12. South Africa?
• first quarter growth, online readership: 25,8%

13. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB

14. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB

15. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100

16. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users

17. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m

18. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m
• 2009 prediction: R 419m

19. From digital presence to customer
engagement

20. From digital presence to customer
engagement
• Gather data

21. From digital presence to customer
engagement
• Gather data
• Aggregate

22. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference

23. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset

24. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset
• Success metrics: cheaper
than other channels,
target markets correctly

25. Social performance

26. Social performance
• 10: 1 rule: 10 listeners for every
speaker

27. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers

28. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands

29. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality

30. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer

31. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters

32. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives:
personalization, interaction,
sharing

33. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives:
personalization, interaction,
sharing
• measurement: engagements

34. social media landscape
Private: Instant
emails
1:1 Messaging
Public: social
Streams
1:many networks
real time static

35. social media landscape
Private: Instant
emails
1:1 Messaging
Public: social
Streams
1:many networks
real time static

36. social media landscape
Private: Instant
emails
1:1 Messaging
Public: social
Streams
1:many networks
real time static

37. social media landscape
Private: Instant
emails
1:1 Messaging
Public: social
Streams
1:many networks
real time static

38. social media landscape
Private: Instant
emails
1:1 Messaging
Public: social
Streams
1:many networks
real time static

39. social graphs

40. social graphs
• the network of personal
connections through which
people communicate and
share information online.

41. social graphs
• the network of personal
connections through which
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook

42. social graphs
• the network of personal
connections through which
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live

43. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live

44. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live

45. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a • improved social utility
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live

46. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a • improved social utility
Google Chat address book
and high school friends on
Facebook
• data, data, data
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live

51. the effect
Tips from the entertainment industry:

52. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you

53. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first

54. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner

55. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself

56. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain

57. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain
• fans want more

59. Tips from AllState insurance

60. Tips from AllState insurance
• it’s a tactic, not an objective

61. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site

62. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening

63. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives

64. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing

65. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting

66. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com

67. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics

68. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers

69. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers
• don’t use marketing speak

70. my “take-home” points

71. my “take-home” points
social media will overtake marketing: CEO; Denuo

72. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts

73. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers

74. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors

75. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers

76. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want

77. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control

78. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control
to digital natives, there’s no new media, just media

79. now what?
• presentation online:
emarketingblog.co.za
• regular updates:
twitter.com/japies
• start planning your trip to:
ad:tech san francisco, April 2010
ad-tech.com/sf