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Ad Tech 2009 Feedback
- 1. Feedback and Comments
- 5. State of the industry
- 6. State of the industry
- 7. State of the industry
- 8. Where will the money go? 3% 5% 1% Search Display email Social Mobile
- 9. Where will the money come from?
- 10. Experts on Future of Digital Power to the Tweet! Premium Portals! Content, Video Baby! Jeff Levick Jeff Bell AOL DOmedia John Cantarella Sean Finnegan TIME.com SMG
- 11. South Africa?
- 12. South Africa? • first quarter growth, online readership: 25,8%
- 13. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB
- 14. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB
- 15. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100
- 16. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users
- 17. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m
- 18. South Africa? • first quarter growth, online readership: 25,8% • end Aug 2009: 12m UB • News24.com: 1,6m UB • facebook: 1,958,100 • 12 m mobile web users • 2008 online adspend: R 319m • 2009 prediction: R 419m
- 19. From digital presence to customer engagement
- 20. From digital presence to customer engagement • Gather data
- 21. From digital presence to customer engagement • Gather data • Aggregate
- 22. From digital presence to customer engagement • Gather data • Aggregate • Cross reference
- 23. From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset
- 24. From digital presence to customer engagement • Gather data • Aggregate • Cross reference • Grow asset • Success metrics: cheaper than other channels, target markets correctly
- 26. Social performance • 10: 1 rule: 10 listeners for every speaker
- 27. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers
- 28. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands
- 29. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality
- 30. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer
- 31. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters
- 32. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing
- 33. Social performance • 10: 1 rule: 10 listeners for every speaker • find speakers • People talk to people and not brands • redistribution of your messages speaks to its quality • limit choices to customer • predicability matters • campaign objectives: personalization, interaction, sharing • measurement: engagements
- 34. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
- 35. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
- 36. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
- 37. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
- 38. social media landscape Private: Instant emails 1:1 Messaging Public: social Streams 1:many networks real time static
- 39. social graphs
- 40. social graphs • the network of personal connections through which people communicate and share information online.
- 41. social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
- 42. social graphs • the network of personal connections through which people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
- 43. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
- 44. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
- 45. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
- 46. social graphs • the network of personal • why you should use portable connections through which social graph functionality: people communicate and share information online. • quick registration • colleagues on LinkedIn, a • improved social utility Google Chat address book and high school friends on Facebook • data, data, data • OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
- 51. the effect Tips from the entertainment industry:
- 52. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you
- 53. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first
- 54. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner
- 55. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself
- 56. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself • give a peak behind the curtain
- 57. the effect Tips from the entertainment industry: • we know you don’t watch every day, so we’ll update you • you heard it here first • winner, winner, winner • be yourself • give a peak behind the curtain • fans want more
- 59. Tips from AllState insurance
- 60. Tips from AllState insurance • it’s a tactic, not an objective
- 61. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site
- 62. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening
- 63. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives
- 64. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing
- 65. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting
- 66. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com
- 67. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics
- 68. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers
- 69. Tips from AllState insurance • it’s a tactic, not an objective • drive traffic to your own site • get ideas by listening • have clear objectives • learn by doing • always be posting • experiment, track, refine: www.twitclicks.com • pre-determine metrics • find your followers • don’t use marketing speak
- 71. my “take-home” points social media will overtake marketing: CEO; Denuo
- 72. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts
- 73. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers
- 74. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors
- 75. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers
- 76. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want
- 77. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control
- 78. my “take-home” points social media will overtake marketing: CEO; Denuo Superior products and services are more important than any marketing efforts work with partners not suppliers Address detractors note the mommy bloggers leverage technology to determine what your consumers want be more comfortable to “let go” / loose control to digital natives, there’s no new media, just media
- 79. now what? • presentation online: emarketingblog.co.za • regular updates: twitter.com/japies • start planning your trip to: ad:tech san francisco, April 2010 ad-tech.com/sf