1. Leveraging The Power
Of Online Marketing
For

2. Who is Solsnet?
• SOLSNET was founded in 2003 and offers a broad range of customized solutions
catered to small and medium business organizations need. Solsnet offer Services
from Creative Web Development and Marketing to Social Media Branding &
Coaching.
• Today, Solsnet is a leading Web Development company that use In-house
creative and talented resources to provide cost effective marketing and branding
solutions. With offices in Canada, USA and Pakistan, we have a team of experts
with global experience and client base.

3. What We Do?
SolsNet delivers a broad range of web services that assist
clients in improving their productivity.
• Social Media Branding & Coaching • Branding & Logo Design
• Websites & Portals • Graphic & Print Media
• Marketing Services • DDOS Protection
• Search Engine Optimization • Call Center Service
• Flash & Multimedia Development • Enterprise Data Hosting

4. Client Base
INDUSTRIES:
• Automotive Industry
• Construction
• E-Commerce
• Real Estate
• Transportation
• Hospitality Industry
• Education Sector
• Organizations & Chambers
• Financial Institutes
• Health Care
• Small Business
• Startups
• Corporate
• Government

5. Agenda
• Why Online Marketing?
• How, Where and What?
• What Is Social Media?
• Social Media Tools for
SMB
• Best Practices for Social Media
Marketing

6. Why Online Marketing?

7. Go Where Your Audience Is
Already
• Most of your audience is already
online
• Almost all are in big networks (e.g.
Facebook)
• Your Audience is searching
online
• You would never send marketing materials un-
targeted
• People hardly use Yellow Pages to look for a
business

8. How, Where and What?

9. 1) A Website
Why do you need a website?
• Visibility
• Reach.
• Customer Service
• Professionalism

10. 2) Search Engine
Optimization
• More than 70% of online consumers
start their quest for a
product/service
• If you’re a small business, how can you
honestly afford NOT to be associated
with this massive audience?

11. 3) Google Places
• Google Places is a Free service by
Google.
• Use Google Places to create your free
listing.
• Millions of people search Google Maps
every day.
• It’s easy, free, and you don’t need a website of
your own.

12. 4) Social Media
Joining the conversation on
Twitter, Facebook, and forums,
posting on Flicker and YouTube,
commenting on other people’s
blogs, are all opportunities for
marketing online.

13. 5) Email Marketing
Developed an email list
Send Newsletters and special offers
Let you build both repeat business
and good word-of-mouth through
your online marketing efforts.

14. 6) Online Advertisement
• Facebook / Linkedin
Ads
• Buying ad space on
websites.
• Google AdWords - Pay-
per-click

15. 7) Deals And Offers
• Groupon
• Living Social
• Facebook Deals

16. SOCIAL
MEDIA MARKETING

17. What is Social Media?
• Social Media describes the online tools
that people use to share opinions,
experiences, and perspectives with each
other.
• A few prominent examples of social
media applications are:
• Wikipedia (reference)
• Facebook (social networking)
• YouTube (video sharing)
• Digg (news sharing)
• Flickr (photo sharing)
• These sites typically use technologies such as blogs,
message boards, podcasts, and wikis to allow users to
engage and interact with each other.

18. Social Media for Small
Business
• Create connections and build
relationships
• Manage your brand and
reputation online
• Grow smarter and faster than your
competitors
• Establish you and your team as thought
leaders and innovators
• Improve search engine
rankings which generates website
traffic, inbound links and leads

19. Ways to use Social Media
• Listening - using social media as “real
time” research and gaining insights from listening
to customers
• Talking - using conversations with customers
to promote products or services
• Energizing - building brand stewardship; and
identifying enthusiastic customers and using
them to persuade others
• Supporting - making it possible for customers to help
each other
• Embracing - turning customers into a resource
for innovation
• In order to achieve this, you must stay relevant and
engage in the conversation and contribute to the
community.

20. Facebook For Small Business
Facebook? I thought that was for kids and college
students?
Nope. Businesses and professionals are the biggest
growth area
110 Million Active Users
More women than men
Users primarily in US, Canada & UK
Largest Growing Demographic is >28
Largest Social Networking site in the world
Highly targeted advertising and social
interaction
Ability to interact with current and potential
customers

21. What the heck is Twitter?
Twitter is a micro blogging
platform composed entirely of
140 character answers to 1
simple question:
“What are you doing?” or
rather , “What are you
interested in right now?”
Interesting Twitter Facts:
• 106 Million Accounts
• 300,000 Accounts Every Day
• More then 3 billion requests a day
• 600 Million searches a day
• 55 Million Tweets a Day

22. Youtube for Business
• Currently over 35% of all online
video plays are made on YouTube
• YouTube offers businesses,
musicians, and anyone else a
massive platform where they can
broadcast their respective content.
• Like Twitter and other web 2.0
tools, YouTube helps with search
engine rankings.
• Once you start posting videos with
valuable content and gain a
following of viewers, you will begin
to pop up more and more for
various keywords.

23. Be a Connector……
• Most powerful in a social
network
• Give without expecting to receive
anything back
• Connectors are the people that introduce
you to others
• Don’t just promote you, promote others
and they will promote you which is
MUCH MORE powerful

24. Questions?

25. FOR FURTHER INFORMATION
Canada Office USA Office
303-1515 Britannia Road East 4909 Covewood Court
Mississauga, ON, L4W 4K1 Glen Allen VA, 23060
Canada. USA.
Website: www.solsnet.com Facebook: facebook.com/solsnet
Email: info@solsnet.com Twitter: twitter.com/solsnet • .
Tel: 905 405 8786 Youtube: youtube.com/solsnet
Toll Free: 1-888-765-7776 Linkedin: linkedin.com/company/solsnet

26. THANK YOU!
Ali Jawad (AJ) Rana Ayesha Ahmed
General Manager Manager Marketing
Solsnet.Com Solsnet.Com
O: +1-905-405-8786 O: +1-905-405-8786
E: aj@solsnet.com E: ayesha.ahmed@solsnet.com
Fb: facebook.com/ara9a Fb: facebook.com/aye5ha
Tw: twitter.com/ajxtweet Tw: twitter.com/ahmed_ayesha
Li: ca.linkedin.com/in/ajrana
• .
Li: ca.linkedin.com/in/ash2891