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Similar a Sagas creative strategy (20)
Sagas creative strategy
- 1. A Promise of a better lifestyle for the Three-wheeler folks..!
It’s Good for the Pocket,
It’s best for the environment..!
Copyright © 2011 SideFX / Jay Abeyratne
- 2. Copyright © 2011 SideFX / Jay Abeyratne
Preamble
Today, “Tuk Tuks” or the Three-wheelers have evolved to become an efficient,
cost-effective and complete solution to the transportation needs
of many Sri Lankans. These little vehicles are also the breadwinners
of millions of Sri Lankans.
SAGAS Autotech, India’s leading 3-wheeler GAS Kit manufacturing
Company has joined hands with one of Sri Lanka’s
most trusted financial giants – Alliance Finance
Company PLC in introducing the world-class
SAGAS LPG Gas kits in Sri Lanka.
- 3. Copyright © 2011 SideFX / Jay Abeyratne
Our Brief
Our job is to take SAGAS to the public and create a buzz that should see a
greater proportion of the target populous embracing the concept of SAGAS.
Our focus is to bring people in harmony with SAGAS.
- 4. Copyright © 2011 SideFX / Jay Abeyratne
Our Challenge
Our job is to educate the target populous by showing
the enormous benefits of SAGAS and in return
get the numbers ticking for Alliance Finance.
- 5. Copyright © 2011 SideFX / Jay Abeyratne
The Communications Platform
We need to speak in a language 3-wheeler folks understand. We must first
get them interested and then seek to educate them, opening their eyes to
SAGAS as a genuine profit maker.
The look and feel of our campaign should create empathy in the minds
of all 3-wheeler folks.
It should have instant appeal and
make the prospect want more.
- 6. Copyright © 2011 SideFX / Jay Abeyratne
Integrated print campaigns
to run in tandem
Campaign kicks off at two fronts, combining to form
one powerful communication.
- 17. Copyright © 2011 SideFX / Jay Abeyratne
SAGAS
in
Full Swing
BTL
Campaign
3D Hoardings
with an actual
front face
of a 3-wheeler
fixed onto the
hoarding
- 19. Pennant
Copyright © 2011 SideFX / Jay Abeyratne
- 21. Road Signs
Copyright © 2011 SideFX / Jay Abeyratne
- 24. Road signs / pennants
Copyright © 2011 SideFX / Jay Abeyratne
- 28. Copyright © 2011 SideFX / Jay Abeyratne
More Great Ideas
• Special Radio promotion featuring SAGAS along with
Interviews with senior Officials from Alliance Finance
educating the people about the incredible potential of the
product.
• Guaranteed coverage in print and electronic media
spread over the duration of the launch. This is the perfect
opportunity for us to create novelty and a unique market
position for SAGAS through media coverage.
- 29. Copyright © 2011 SideFX / Jay Abeyratne
The Campaign Mix
• Print Media – with a language mix of S/T at
80% and 20% respectively.
• Outdoor, POS and special promotional ideas
• Radio promotion
• Soft launch/press conference
• Free publicity and PR activities
- 30. Copyright © 2011 SideFX / Jay Abeyratne
We’ve got a Winner..!
We believe that our agency is fully geared to handle
the SAGAS Launch having mustered the requirements
involved in executing such a product.
We like to wish you all the best and are confident that
the campaign would not just take SAGAS
to the public but create a massive demand
for the future.