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A marketing Strategy for a Three-wheeler gas conversion project.
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Sagas creative strategy
1.
A Promise of
a better lifestyle for the Three-wheeler folks..! It’s Good for the Pocket, It’s best for the environment..! Copyright © 2011 SideFX / Jay Abeyratne
2.
Copyright © 2011
SideFX / Jay Abeyratne Preamble Today, “Tuk Tuks” or the Three-wheelers have evolved to become an efficient, cost-effective and complete solution to the transportation needs of many Sri Lankans. These little vehicles are also the breadwinners of millions of Sri Lankans. SAGAS Autotech, India’s leading 3-wheeler GAS Kit manufacturing Company has joined hands with one of Sri Lanka’s most trusted financial giants – Alliance Finance Company PLC in introducing the world-class SAGAS LPG Gas kits in Sri Lanka.
3.
Copyright © 2011
SideFX / Jay Abeyratne Our Brief Our job is to take SAGAS to the public and create a buzz that should see a greater proportion of the target populous embracing the concept of SAGAS. Our focus is to bring people in harmony with SAGAS.
4.
Copyright © 2011
SideFX / Jay Abeyratne Our Challenge Our job is to educate the target populous by showing the enormous benefits of SAGAS and in return get the numbers ticking for Alliance Finance.
5.
Copyright © 2011
SideFX / Jay Abeyratne The Communications Platform We need to speak in a language 3-wheeler folks understand. We must first get them interested and then seek to educate them, opening their eyes to SAGAS as a genuine profit maker. The look and feel of our campaign should create empathy in the minds of all 3-wheeler folks. It should have instant appeal and make the prospect want more.
6.
Copyright © 2011
SideFX / Jay Abeyratne Integrated print campaigns to run in tandem Campaign kicks off at two fronts, combining to form one powerful communication.
7.
For visual purpose
only Teaser Campaign 1 / Poster Campaign 1
8.
For visual purpose
only Teaser Campaign 1 / Poster Campaign 1
9.
For visual purpose
only Teaser Campaign 1 / Poster Campaign 1
10.
For visual purpose
only Teaser Campaign 2
11.
For visual purpose
only Teaser Campaign 2
12.
For visual purpose
only Teaser Campaign 2
13.
For visual purpose
only Poster Campaign 2
14.
For visual purpose
only Poster Campaign 2
15.
For visual purpose
only Poster Campaign 2
16.
Full Page Launch
Ads For visual purpose only
17.
Copyright © 2011
SideFX / Jay Abeyratne SAGAS in Full Swing BTL Campaign 3D Hoardings with an actual front face of a 3-wheeler fixed onto the hoarding
18.
Copyright © 2011
SideFX / Jay Abeyratne Banner
19.
Pennant
Copyright © 2011 SideFX / Jay Abeyratne
20.
Copyright © 2011
SideFX / Jay Abeyratne Leaflet
21.
Road Signs
Copyright © 2011 SideFX / Jay Abeyratne
22.
Road Signs (Cont.)
Copyright © 2011 SideFX / Jay Abeyratne
23.
Road Signs (Cont.)
Copyright © 2011 SideFX / Jay Abeyratne
24.
Road signs /
pennants Copyright © 2011 SideFX / Jay Abeyratne
25.
Copyright © 2011
SideFX / Jay Abeyratne 3-wheeler Sticker
26.
Copyright © 2011
SideFX / Jay Abeyratne 3-wheeler Sticker
27.
Caps / T-Shirts for
the SAGAS Team Copyright © 2011 SideFX / Jay Abeyratne
28.
Copyright © 2011
SideFX / Jay Abeyratne More Great Ideas • Special Radio promotion featuring SAGAS along with Interviews with senior Officials from Alliance Finance educating the people about the incredible potential of the product. • Guaranteed coverage in print and electronic media spread over the duration of the launch. This is the perfect opportunity for us to create novelty and a unique market position for SAGAS through media coverage.
29.
Copyright © 2011
SideFX / Jay Abeyratne The Campaign Mix • Print Media – with a language mix of S/T at 80% and 20% respectively. • Outdoor, POS and special promotional ideas • Radio promotion • Soft launch/press conference • Free publicity and PR activities
30.
Copyright © 2011
SideFX / Jay Abeyratne We’ve got a Winner..! We believe that our agency is fully geared to handle the SAGAS Launch having mustered the requirements involved in executing such a product. We like to wish you all the best and are confident that the campaign would not just take SAGAS to the public but create a massive demand for the future.