1. Lorain County
Community
College
Web Development
Marketing Plan

2. Objectives
 Create an awareness
 Maintain interest
 Acquire new students

3. Target Audience Groups
 Interested in web development, not sure
about college
 Planning on attending LCCC, not sure
about program
 Looking for an opportunity to try
something new

4. Review of Social Media of
Similar Organizations
 Humber College
 Many doing some good, few doing a lot
of good
 Chance to stand out

5. Relevant goals of target audiences-
Interested in web development, not
sure about college
 Determine what LCCC has to offer
 Decide if LCCC is the college they want to attend

6. Relevant goals of target audiences-
Planning on attending LCCC, not
sure about program
 Learn about web development programs
 Decide if they want to go the web development
route

7. Relevant goals of target audiences-
Looking for an opportunity to try
something new
 Learn about the programs and weigh options
 Determine if they want to go for a change or stay
where they are

8. Proposed Content
 Start with Facebook, Twitter, YouTube
 Add in Google Plus, blogs, etc.
 Posts by a few trusted, knowledgeable
employees, 1-3 times a day, enough but
not too much
 Mixed content: informational,
comparative, interactive

9. Proposed Content (continued)
 Basic information creates awareness
 Detailed information maintains interest
 Rest helps convince many to enroll

10. Proposed Content (continued)
 Show that LCCC is a strong option
 Show that web development programs
are a valid choice
 Show that the programs can provide an
opportunity to experience something new

11. Anticipated Issues
 Going about social media without fully
understanding everything that it entails
 Inconsistent activity
 Having a team that isn’t very
knowledgeable about the subjects
 Data paralysis
 Lack of personalization

12. Proposed Policies Concerning
Transparency
 Embrace, rather than shying away
 Posts should focus on building trust,
relationships, and interest, and should not
be too impersonal
 Respond to negative comments by
helping, rather than deleting

13. Metrics
 Effectiveness- how many people are
impacted by posts, how many people
interacted with posts, and how many
people took action because of posts
 Impact- followers on Twitter, likes on
Facebook, views and subscribers on
YouTube, visitors to a blog, etc.

14. Metrics (continued)
 Interaction- clicks on links, retweets,
mentions, and direct messages on Twitter,
shares and comments on Facebook,
ratings on YouTube videos, and
comments on blog posts.
 Action- how many people are signing up
for the web development programs.