For the partners in the "Never Stop Marketing...to the Cloud Program" Here's webcast 3

1. Building Your Community Driven Marketing Strategy @jer979 Jeremy Epstein Marketing Navigator NeverStopMarketing.com

2. Agenda Review of homework Public Service Announcement CDM-BPOS Blueprint Template Final Assignment (until I change my mind, of course) @jer979

3. Beta 2 of the Story… So, how’d we do? (whiteboard) @jer979

4. Listening Posts Value? Habit? How’s it coming? @jer979

5. Touch the Fans… @jer979 Impact? Response?Habit?

6. Be the Connector! @jer979 Reactions?

7. @jer979 Public Service Announcements

8. The Importance of Hygiene @jer979

9. The Importance of Hygiene @jer979

10. Tim Rettig “Not marketing. Just catching up on email.”

11. Think in 3 Dimensions @jer979

12. Moment of Truth Let’s Bring It All Together Now @jer979

13. Blueprint Template Identify Cultivate Activate @jer979

14. Identify Knowing your Raving Fans Keeping the list fresh… @jer979

15. Cultivate-Assets List your assets Discussion Microsoft assets See Appendix for full list @jer979

16. Cultivate through MS Assets(thanks Steve/Josh!) @jer979 www.quickstartonlineservices.com Assigned Online Services Business Development Manager Monthly partner calls Training offerings (e.g. Never Stop Marketing!) Business Investment Funds of up to $5,000 per deal

17. Cultivate through MS Assets(thanks Steve/Josh!) Marketing funds of up to $5,000 per year through Ready-to-Go Promotional incentives of up to 12 percent Marketing advisor Enhanced Operations Support (dedicated phone number

18. Cultivate-Reed’s Law Now, how specifically can/will we use these assets to connect our Raving Fans and community with each other? 3 months worth of execution @jer979

19. The Content Formula @jer979

20. Cultivation-Relevant Content How will you “tell” your Made to Stick Story? 3 months worth of execution @jer979

21. Sharing Slide Cloud Workbook….

22. Activation @jer979

23. Community Driven Marketing Blueprint Identification Cultivation Assets Cultivation-Connection Cultivation-Content Activate @jer979

24. Get Ready…. @jer979

25. Due Dates @jer979

26. You’re Not Alone…

27. Team Never Doug Masiero Michael Knight* Tim Rettig Reed Wilson Stephen Pestillo @jer979

28. Team Stop Bill Ray Deborah Farrar Phillips* Charlie Ramirez John Toscana Kevin Miller

29. Team Marketing Stephanie Ulmer Dennis Chepurnov Terry McCullagh Jonathan Mann

30. Team…To the Cloud Matt Katzer Robby Hill Chad Mosman Mike Brogan

31. Discussion Time… @jer979

32. Next Call Date “Optional” (I mean that)…Office Hours on 3/7 @5pm EST Friday, March 18th…. Celebration Every end is a new beginning… Go-Forward Plan @jer979

33. www.neverstopmarketing.com

34. SMB Cloud Champions ClubExpand your cloud services horizons The Cloud Champions Club gives US partners the support they need to grow their cloud services business. It provides expert advice, training and funds to drive sales and business development. US, SMB-specific program Excludes LARs and Distributors Complementary to MPN Cloud Essentials subscription and Cloud Accelerate designation Multi-tier program with diverse benefits “Membership in the Cloud Champions Club is helping our business thrive… I can’t imagine building a successful cloud-based offering without being a member of the club.” Ken Klika, Director of Networking Services, BCG&Co

36. Accelerated deal flow

37. New customers

38. Increased revenue

40. 06 February 2011 © Microsoft 2010 37 Club BenefitsSummary of Cloud Champions Club Benefits We will enhance the benefit mix with your feedback! BDM: Business Development Manager Benefits subject to change.

41. 06 February 2011 © Microsoft 2010 38 Participation RequirementsThe program rewards engagement & commitment Conduct monthly business planning activities with your assigned Online Services BDM Discuss sales opportunities with your BDM Subscribe to Cloud Essentials for Tier 1 (FY12 requirement) Gain Cloud Accelerate for Tiers 2 and 3 (FY12 requirement)

43. Engagement

44. Marketing Support

45. Sales Incentives

46. Operations Support

47. Readiness

48. Grow your cloud services business!

49. Connect with and engage your Online Services BDM

50. Create a plan to build and grow your cloud services business practice

51. Complete the enrollment document

52. Send it to smbcloud@microsoft.com

54. 41 Thank you for your partnership. Expand your cloud services horizons