Developing the never stop marketing...to the cloud blueprint part 3a
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For the partners in the "Never Stop Marketing...to the Cloud Program" Here's webcast 3
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Developing the never stop marketing...to the cloud blueprint part 3a
- 1. Building Your Community Driven Marketing Strategy @jer979 Jeremy Epstein Marketing Navigator NeverStopMarketing.com
- 2. Agenda Review of homework Public Service Announcement CDM-BPOS Blueprint Template Final Assignment (until I change my mind, of course) @jer979
- 3. Beta 2 of the Story… So, how’d we do? (whiteboard) @jer979
- 4. Listening Posts Value? Habit? How’s it coming? @jer979
- 5. Touch the Fans… @jer979 Impact? Response?Habit?
- 6. Be the Connector! @jer979 Reactions?
- 7. @jer979 Public Service Announcements
- 8. The Importance of Hygiene @jer979
- 9. The Importance of Hygiene @jer979
- 10. Tim Rettig “Not marketing. Just catching up on email.”
- 11. Think in 3 Dimensions @jer979
- 12. Moment of Truth Let’s Bring It All Together Now @jer979
- 13. Blueprint Template Identify Cultivate Activate @jer979
- 14. Identify Knowing your Raving Fans Keeping the list fresh… @jer979
- 15. Cultivate-Assets List your assets Discussion Microsoft assets See Appendix for full list @jer979
- 16. Cultivate through MS Assets(thanks Steve/Josh!) @jer979 www.quickstartonlineservices.com Assigned Online Services Business Development Manager Monthly partner calls Training offerings (e.g. Never Stop Marketing!) Business Investment Funds of up to $5,000 per deal
- 17. Cultivate through MS Assets(thanks Steve/Josh!) Marketing funds of up to $5,000 per year through Ready-to-Go Promotional incentives of up to 12 percent Marketing advisor Enhanced Operations Support (dedicated phone number
- 18. Cultivate-Reed’s Law Now, how specifically can/will we use these assets to connect our Raving Fans and community with each other? 3 months worth of execution @jer979
- 19. The Content Formula @jer979
- 20. Cultivation-Relevant Content How will you “tell” your Made to Stick Story? 3 months worth of execution @jer979
- 21. Sharing Slide Cloud Workbook….
- 23. Community Driven Marketing Blueprint Identification Cultivation Assets Cultivation-Connection Cultivation-Content Activate @jer979
- 27. Team Never Doug Masiero Michael Knight* Tim Rettig Reed Wilson Stephen Pestillo @jer979
- 28. Team Stop Bill Ray Deborah Farrar Phillips* Charlie Ramirez John Toscana Kevin Miller
- 29. Team Marketing Stephanie Ulmer Dennis Chepurnov Terry McCullagh Jonathan Mann
- 30. Team…To the Cloud Matt Katzer Robby Hill Chad Mosman Mike Brogan
- 32. Next Call Date “Optional” (I mean that)…Office Hours on 3/7 @5pm EST Friday, March 18th…. Celebration Every end is a new beginning… Go-Forward Plan @jer979
- 34. SMB Cloud Champions ClubExpand your cloud services horizons The Cloud Champions Club gives US partners the support they need to grow their cloud services business. It provides expert advice, training and funds to drive sales and business development. US, SMB-specific program Excludes LARs and Distributors Complementary to MPN Cloud Essentials subscription and Cloud Accelerate designation Multi-tier program with diverse benefits “Membership in the Cloud Champions Club is helping our business thrive… I can’t imagine building a successful cloud-based offering without being a member of the club.” Ken Klika, Director of Networking Services, BCG&Co
- 37. New customers
- 40. 06 February 2011 © Microsoft 2010 37 Club BenefitsSummary of Cloud Champions Club Benefits We will enhance the benefit mix with your feedback! BDM: Business Development Manager Benefits subject to change.
- 41. 06 February 2011 © Microsoft 2010 38 Participation RequirementsThe program rewards engagement & commitment Conduct monthly business planning activities with your assigned Online Services BDM Discuss sales opportunities with your BDM Subscribe to Cloud Essentials for Tier 1 (FY12 requirement) Gain Cloud Accelerate for Tiers 2 and 3 (FY12 requirement)
- 43. Engagement
- 45. Sales Incentives
- 47. Readiness
- 48. Grow your cloud services business!
- 49. Connect with and engage your Online Services BDM
- 50. Create a plan to build and grow your cloud services business practice
- 51. Complete the enrollment document
- 52. Send it to smbcloud@microsoft.com
- 54. 41 Thank you for your partnership. Expand your cloud services horizons
Notas del editor
- Mary-how about an image of “a touch” here
- Mary-an image of a “connection”
- Depth and Breadth…Show your stuffURL is the currencyStrengthsFinder on my LInkedIn profileResume in Analog
- Never stop marketing