4. We recommend posting every day, but not TOO MUCH. Likers will unlike your page if they see that you are posting too much. It is important to at least log on to social media sites once a day in order to check for any comments or questions. Adding weekly product photos is also another great way to add great content to your page!
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7. Once you have an idea of what you want to post, it’s smart to create a calendar of how you plan to market your store. This will work well with the e-Marketing Calendar that SnapRetail provides each month to TrafficBuilder subscribers! Here are some examples of things you can do:
8. Click To View! October 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 Breast Cancer Awareness Month! 2 3 4 5 6 7 8 Head to our FB page and take part in the one word, $1 campaign! 9 10 11 12 13 14 15 Offer up a yummy Apple Cider recipe! 16 17 18 19 20 21 22 Know of any fun pumpkin patches? Announce them on your page! 23 24 25 26 27 28 29 First Day of Fall! Ask a holiday question on Facebook! Create a Facebook post about last-minute Halloween products! 30 31
9. Click To View! November 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 Send an email in TrafficBuilder using our Thanksgiving Template! 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Ask customers how they are showing their thanks to their loved ones! Search for some volunteer opportunities and post to your page! 20 21 22 23 24 25 26 Offer coupon codes for Black Friday/Cyber Monday Thanksgiving! Black Friday! 27 28 29 30 Cyber Monday!
10. Click To View! December 2011 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 Two shopping weekends left before Christmas! Post an in-store coupon! 11 12 13 14 15 16 17 12 days till Christmas! Give holiday facts leading up! 18 19 20 21 22 23 24 Hanukkah! 25 26 27 28 29 30 Christmas! Kwanzaa! Share photos from your store’s holiday party Create a custom tab with your store’s New Tears Resolutions.