SlideShare una empresa de Scribd logo

Expert Yourself: Developing Your Expert Brand

•
•
Jessica Faye Carter
Jessica Faye Carter

How to brand yourself as an expert.

Empresariales
1 de 10
Descargar para leer sin conexión
expert yourself! developing your expert brand Jessica Faye Carter Girl Geek Dinner - New York City August 20, 2009
agenda • expert information • self-assessment opportunities • the two Rs • conversation partners • publish • elements of the expert brand Copyright © 2009 Jessica Faye Carter.
expert information • An expert is “a person who has a comprehensive and authoritative knowledge of or skill in a particular area” (New Oxford American Dictionary) • Characteristics of experts: ‣ substantive knowledge ‣ well-read/up-to-date on industry knowledge ‣ interact with other experts ‣ produce publications Copyright © 2009 Jessica Faye Carter.
self-assessment ops • are you an expert? • expert status undergirded by ‣ education ‣ knowledge ‣ work experience ‣ life experience ‣ third-party recognition Copyright © 2009 Jessica Faye Carter.
the two Rs • reading ‣ books ‣ periodicals (esp. industry publications and columns) ‣ research ‣ digital content (blogs, social networks) • researching ‣ interviews ‣ speeches/remarks Copyright © 2009 Jessica Faye Carter.
conversation partners • how to identify ‣ circle of colleagues, acquaintances ‣ conferences, industry events • what to discuss ‣ industry trends, emerging ideas • meet periodically • discretion is key ‣ be careful of name-dropping; you can’t be aware of all relationships Copyright © 2009 Jessica Faye Carter.
publish • write (or hire a writer/writing company) ‣ books ‣ white papers • speak ‣ conferences, corporate events, industry functions ‣ present views in the media • build a wiki/resource repository • benefit: demonstrates value and increases publicity Copyright © 2009 Jessica Faye Carter.
expert talk • How do you talk about yourself? ‣ self-deprecatingly vs. confidently • How do you describe what you do? ‣ “I am a real estate agent”; OR “I help people find their dream homes” • how do you communicate your expertise? ☻☻☻☻☻☻☻☻☻☻ ‣ feeling/emotional/relationship appeal, technical/quantitative appeal, or both • are you tailoring your communication style to your audience? Copyright © 2009 Jessica Faye Carter.
elements of the expert brand • A-B-C-D model • think: packaging ‣ Appearance ‣ Behavior • think: value ‣ Competencies ‣ Differentiation Copyright © 2009 Jessica Faye Carter.
thank you. http://jessicafayecarter.com @jescarter

Recomendados

"You Made a Game, Now What?" Week3 building your studio identity
"You Made a Game, Now What?" Week3 building your studio identity"You Made a Game, Now What?" Week3 building your studio identity
"You Made a Game, Now What?" Week3 building your studio identityChristopher Totten
 
Promoting the blog with search engine optimization
Promoting the blog with search engine optimizationPromoting the blog with search engine optimization
Promoting the blog with search engine optimizationBill Slawski
 
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProjectNEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProjectNEPA BlogCon
 
Six figure developer
Six figure developerSix figure developer
Six figure developerGaines Kergosien
 
Group presentation 2
Group presentation 2Group presentation 2
Group presentation 2amunoz23
 
The ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandThe ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandDana Small
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPaul Segreto
 
Create Massive Demand for Your Business
Create Massive Demand for Your BusinessCreate Massive Demand for Your Business
Create Massive Demand for Your BusinessHPI, LLC
 

Recomendados

"You Made a Game, Now What?" Week3 building your studio identity
"You Made a Game, Now What?" Week3 building your studio identity"You Made a Game, Now What?" Week3 building your studio identity
"You Made a Game, Now What?" Week3 building your studio identityChristopher Totten
 
Promoting the blog with search engine optimization
Promoting the blog with search engine optimizationPromoting the blog with search engine optimization
Promoting the blog with search engine optimizationBill Slawski
 
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProjectNEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProject
NEPA BlogCon 2014: Session 9 - Frances Croke Page, PureFoodsProjectNEPA BlogCon
 
Six figure developer
Six figure developerSix figure developer
Six figure developerGaines Kergosien
 
Group presentation 2
Group presentation 2Group presentation 2
Group presentation 2amunoz23
 
The ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandThe ABC's of Building Your Personal Brand
The ABC's of Building Your Personal BrandDana Small
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPaul Segreto
 
Create Massive Demand for Your Business
Create Massive Demand for Your BusinessCreate Massive Demand for Your Business
Create Massive Demand for Your BusinessHPI, LLC
 
Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011chill
 
Building Your Personal Brand: Marketing Yourself Online
Building Your Personal Brand: Marketing Yourself OnlineBuilding Your Personal Brand: Marketing Yourself Online
Building Your Personal Brand: Marketing Yourself OnlineThe Professional Diversity Network
 
Brand newconference ppt_2
Brand newconference ppt_2Brand newconference ppt_2
Brand newconference ppt_2Joseph Lamour
 
Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert Greg Abel
 
Branding and Marketing for Commercial Photographers
Branding and Marketing for Commercial PhotographersBranding and Marketing for Commercial Photographers
Branding and Marketing for Commercial Photographerswonderfulmachine
 
Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale Lady Bizness
 
How to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tipsHow to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tipsghostwriters
 
BlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business OwnerBlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business OwnerJennifer Evers
 
Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Jesse Taggert
 
Brand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .keyBrand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .keyGRECO Consulting
 
Writing as Product Development
Writing as Product DevelopmentWriting as Product Development
Writing as Product Developmentalysnyder
 
Writing Tone & Style
Writing Tone & StyleWriting Tone & Style
Writing Tone & StyleWriterAccess
 
Public Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORSPublic Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORSMaura Neill
 
Strategic Communications and Personal Branding
Strategic Communications and Personal BrandingStrategic Communications and Personal Branding
Strategic Communications and Personal BrandingAlan Weinkrantz
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingEvisors
 
Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016Michael Camden
 
Introduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince PresentationIntroduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
 
DATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social MediaDATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social Mediaterrimcculloch
 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal brandingLaura Wiegert
 
Thought Leadership for Professional Services
Thought Leadership for Professional ServicesThought Leadership for Professional Services
Thought Leadership for Professional ServicesImagine
 
Black Women, Social Change, and Technology
Black Women, Social Change, and TechnologyBlack Women, Social Change, and Technology
Black Women, Social Change, and TechnologyJessica Faye Carter
 
You Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural WomenYou Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural WomenJessica Faye Carter
 

Más contenido relacionado

Similar a Expert Yourself: Developing Your Expert Brand

Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011chill
 
Brand newconference ppt_2
Brand newconference ppt_2Brand newconference ppt_2
Brand newconference ppt_2Joseph Lamour
 
Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert Greg Abel
 
Branding and Marketing for Commercial Photographers
Branding and Marketing for Commercial PhotographersBranding and Marketing for Commercial Photographers
Branding and Marketing for Commercial Photographerswonderfulmachine
 
Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale Lady Bizness
 
How to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tipsHow to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tipsghostwriters
 
BlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business OwnerBlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business OwnerJennifer Evers
 
Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Jesse Taggert
 
Brand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .keyBrand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .keyGRECO Consulting
 
Writing as Product Development
Writing as Product DevelopmentWriting as Product Development
Writing as Product Developmentalysnyder
 
Writing Tone & Style
Writing Tone & StyleWriting Tone & Style
Writing Tone & StyleWriterAccess
 
Public Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORSPublic Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORSMaura Neill
 
Strategic Communications and Personal Branding
Strategic Communications and Personal BrandingStrategic Communications and Personal Branding
Strategic Communications and Personal BrandingAlan Weinkrantz
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingEvisors
 
Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016Michael Camden
 
Introduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince PresentationIntroduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
 
DATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social MediaDATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social Mediaterrimcculloch
 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal brandingLaura Wiegert
 
Thought Leadership for Professional Services
Thought Leadership for Professional ServicesThought Leadership for Professional Services
Thought Leadership for Professional ServicesImagine
 

Similar a Expert Yourself: Developing Your Expert Brand (20)

Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011Career agility SLA LMD Sept 2011
Career agility SLA LMD Sept 2011
 
Building Your Personal Brand: Marketing Yourself Online
Building Your Personal Brand: Marketing Yourself OnlineBuilding Your Personal Brand: Marketing Yourself Online
Building Your Personal Brand: Marketing Yourself Online
 
Brand newconference ppt_2
Brand newconference ppt_2Brand newconference ppt_2
Brand newconference ppt_2
 
Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert Becoming an Oft-Quoted Expert
Becoming an Oft-Quoted Expert
 
Branding and Marketing for Commercial Photographers
Branding and Marketing for Commercial PhotographersBranding and Marketing for Commercial Photographers
Branding and Marketing for Commercial Photographers
 
Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale Glow Get It Women in Business Summit! Hobby to Wholesale
Glow Get It Women in Business Summit! Hobby to Wholesale
 
How to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tipsHow to gain more sales for your book – some media marketing tips
How to gain more sales for your book – some media marketing tips
 
BlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business OwnerBlogHer14: Pathfinder Day: The Path to Business Owner
BlogHer14: Pathfinder Day: The Path to Business Owner
 
Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Toolbox marketing-for-startups02
Toolbox marketing-for-startups02
 
Brand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .keyBrand Journalism the New Conversation Economy .key
Brand Journalism the New Conversation Economy .key
 
Writing as Product Development
Writing as Product DevelopmentWriting as Product Development
Writing as Product Development
 
Writing Tone & Style
Writing Tone & StyleWriting Tone & Style
Writing Tone & Style
 
Public Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORSPublic Relations and Facebook Strategies for REALTORS
Public Relations and Facebook Strategies for REALTORS
 
Strategic Communications and Personal Branding
Strategic Communications and Personal BrandingStrategic Communications and Personal Branding
Strategic Communications and Personal Branding
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016Networking Presentation at VACRAO Conference Dec 2016
Networking Presentation at VACRAO Conference Dec 2016
 
Introduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince PresentationIntroduction to Blogging: A Fletcher Prince Presentation
Introduction to Blogging: A Fletcher Prince Presentation
 
DATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social MediaDATIA Conference 2010 - Social Media
DATIA Conference 2010 - Social Media
 
Using linked in for personal branding
Using linked in for personal brandingUsing linked in for personal branding
Using linked in for personal branding
 
Thought Leadership for Professional Services
Thought Leadership for Professional ServicesThought Leadership for Professional Services
Thought Leadership for Professional Services
 

Más de Jessica Faye Carter

Black Women, Social Change, and Technology
Black Women, Social Change, and TechnologyBlack Women, Social Change, and Technology
Black Women, Social Change, and TechnologyJessica Faye Carter
 
You Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural WomenYou Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural WomenJessica Faye Carter
 
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...Jessica Faye Carter
 
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...Jessica Faye Carter
 
8 Ideas For Companies on Twitter
8 Ideas For Companies on Twitter8 Ideas For Companies on Twitter
8 Ideas For Companies on TwitterJessica Faye Carter
 
Mirror, Mirror: Understanding Yourself and Your Career Development
Mirror, Mirror: Understanding Yourself and Your Career DevelopmentMirror, Mirror: Understanding Yourself and Your Career Development
Mirror, Mirror: Understanding Yourself and Your Career DevelopmentJessica Faye Carter
 
diversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovationdiversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovationJessica Faye Carter
 
You Inc.: Personal Branding and Professional Success
You Inc.: Personal Branding and Professional SuccessYou Inc.: Personal Branding and Professional Success
You Inc.: Personal Branding and Professional SuccessJessica Faye Carter
 

Más de Jessica Faye Carter (9)

Black Women, Social Change, and Technology
Black Women, Social Change, and TechnologyBlack Women, Social Change, and Technology
Black Women, Social Change, and Technology
 
You Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural WomenYou Inc.: Personal Branding for Multicultural Women
You Inc.: Personal Branding for Multicultural Women
 
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...
Communicating Across Cultures With Social Media - Social Media Brasil 2010 (E...
 
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...
Lessons from the Marketing Campaign Trail: Using Social Media to Engage Multi...
 
Open Diversity
Open DiversityOpen Diversity
Open Diversity
 
8 Ideas For Companies on Twitter
8 Ideas For Companies on Twitter8 Ideas For Companies on Twitter
8 Ideas For Companies on Twitter
 
Mirror, Mirror: Understanding Yourself and Your Career Development
Mirror, Mirror: Understanding Yourself and Your Career DevelopmentMirror, Mirror: Understanding Yourself and Your Career Development
Mirror, Mirror: Understanding Yourself and Your Career Development
 
diversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovationdiversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovation
 
You Inc.: Personal Branding and Professional Success
You Inc.: Personal Branding and Professional SuccessYou Inc.: Personal Branding and Professional Success
You Inc.: Personal Branding and Professional Success
 

Último

M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 

Último (20)

M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

Expert Yourself: Developing Your Expert Brand

  • 1. expert yourself! developing your expert brand Jessica Faye Carter Girl Geek Dinner - New York City August 20, 2009
  • 2. agenda • expert information • self-assessment opportunities • the two Rs • conversation partners • publish • elements of the expert brand Copyright © 2009 Jessica Faye Carter.
  • 3. expert information • An expert is “a person who has a comprehensive and authoritative knowledge of or skill in a particular area” (New Oxford American Dictionary) • Characteristics of experts: ‣ substantive knowledge ‣ well-read/up-to-date on industry knowledge ‣ interact with other experts ‣ produce publications Copyright © 2009 Jessica Faye Carter.
  • 4. self-assessment ops • are you an expert? • expert status undergirded by ‣ education ‣ knowledge ‣ work experience ‣ life experience ‣ third-party recognition Copyright © 2009 Jessica Faye Carter.
  • 5. the two Rs • reading ‣ books ‣ periodicals (esp. industry publications and columns) ‣ research ‣ digital content (blogs, social networks) • researching ‣ interviews ‣ speeches/remarks Copyright © 2009 Jessica Faye Carter.
  • 6. conversation partners • how to identify ‣ circle of colleagues, acquaintances ‣ conferences, industry events • what to discuss ‣ industry trends, emerging ideas • meet periodically • discretion is key ‣ be careful of name-dropping; you can’t be aware of all relationships Copyright © 2009 Jessica Faye Carter.
  • 7. publish • write (or hire a writer/writing company) ‣ books ‣ white papers • speak ‣ conferences, corporate events, industry functions ‣ present views in the media • build a wiki/resource repository • benefit: demonstrates value and increases publicity Copyright © 2009 Jessica Faye Carter.
  • 8. expert talk • How do you talk about yourself? ‣ self-deprecatingly vs. confidently • How do you describe what you do? ‣ “I am a real estate agent”; OR “I help people find their dream homes” • how do you communicate your expertise? ☻☻☻☻☻☻☻☻☻☻ ‣ feeling/emotional/relationship appeal, technical/quantitative appeal, or both • are you tailoring your communication style to your audience? Copyright © 2009 Jessica Faye Carter.
  • 9. elements of the expert brand • A-B-C-D model • think: packaging ‣ Appearance ‣ Behavior • think: value ‣ Competencies ‣ Differentiation Copyright © 2009 Jessica Faye Carter.