Powerpoint for presentation of group project for completion of Leadership Waupaca County Class XIII. Focuses on the issue of helping to retain and attract young professionals in Waupaca County.

1. Human Asset Development
Leadership Waupaca County 2012
Amber Acker, Christa Behnke, Mary Beilfuss, Jamie
Hein, Mandy Kriesel, and Billy Lease

2. Human Asset Development
• Four key factors for Waupaca County
• Job Opportunities
• Gathering Places
• Natural Resources
• Social Networking
• Implementation
• Waupaca County Bucket List Facebook page
• Conclusions

3. Human Asset Development – Defined
• People in our community
• Recognizing the potential of people moving in or out
• Sense of community
• Safe environment, educational opportunities, small-
town atmosphere
• Ability to fulfill life goals and aspirations
• Personal and professional growth
• Opportunities for recreation and socialization
• Community and social organizations

4. Identified Problems
• Youth leave for college, but do not return to
their hometowns
• Lack of knowledge of the opportunities
available in Waupaca County
• Lack of modern communication (i.e. social
networking)

5. Mission Statement
Unite a network based community by
attracting, developing, and retaining
valuable people.

6. Goals
• Attract opportunities for young professionals
• Utilize natural resources for tourism
• Identify locations where organizations,
coworkers, and peers can meet
• Connect Waupaca County to social media–
recreationally and professionally

7. Their jobs brought them to Waupaca County
It’s beautiful and they like it here but….
WILL THEY STAY?

8. • Eight week summer program
• Connects local businesses with high school students
• Expose students to career opportunities in their
hometowns
• Students job shadowing through hands-on, minds-on,
learning experiences

10. Waupaca County Must Invest In The
Future Workforce
• Lack of participation
from businesses
• Dispel notions about
manufacturing
• Increase exposure to
manufacturing
• Manufacturing: #1 job
in Wisconsin

11. • Provide a better understanding to students
• Successful when partnered with businesses
• Manufacturers need workers for tomorrow

12. Connect community and businesses
• Featuring upcoming workshops or on-the-job
training programs
• School and Business connection updates
• Socializing, encouraging, or a bragging site
that connects members, businesses, or young
professionals

13. Their jobs brought them to Waupaca County
LET’S KEEP THEM HERE!

14. Gathering Places
• Connects people
• A place for socializing and networking
• Meeting locations for community
organizations
• Natural setting

15. Waupaca County Gathering Places
• Ale House and Convention Center
• Living Room/Coffee Clutch
• Sports Bars-Half Nelson’s, Alumni Sports Bar
• Chain O’Lakes

16. Gathering Places
If you Google Gathering Places…
• Shawano/Waupaca County Meeting
Place
If you Google Entertainment…
• Waupaca County Yellow Pages (second
hit)

17. Gathering Places
• Identify the best places
• Approach businesses/organizations to create
an online presence
• Offer specials for young professionals and
organizations

18. Natural Resources
• Import Tourism
• Third largest industry in the county
• Attracts residents and non-residents
• Opportunities for recreation
• State and County Parks
• Waterways
• Hunting and fishing
• Campgrounds

19. Meaning to the Community
• Recreation for individuals, groups and families
• Tourism as REVENUE
• Sense of BELONGING and PRIDE in community

20. Problem
• There are many beautiful natural resources
areas in Waupaca County that are not utilized
by residents.
• Information about these areas is difficult to
find for current and new residents.

21. History
• There are many areas with historical
significance. Some education or background
on their history would make them more
popular.
• Ex. The Ice Age Trail

22. Our Proposal
• Increased promotion within the communities
in Waupaca county
• Educate about historical and environmental
aspects through field trips for school children
• Tourism board actively promoting online

23. Social Networking
• Lack of modern communication
• Ability to connect with younger generations
• More reliance on technology
• Word of mouth, but online
• In the process of social networking we want to
enhance personal connections

24. Social Networking
• Accounts for 1 of every 6 minutes spent online

25. The Growth of Social Networking

26. Popular Social Networking Sites

27. Why Facebook?
• Most visited website on the Internet
• Over 500 million active users, with 50%
logging in each day
• Generates 770 billion page views per month
• FREE way to advertise

28. The Average Facebook User…
• Has 130 friends on the site
• Visits the site 40 times per month
• Spends 23 minutes on each visit
• Is connected to 80 community pages, groups,
and events
• Creates 90 pieces of content each month

29. Facebook – In 20 Minutes…
• 1,000,000 links are shared on Facebook
• 1,484,000 event invites are posted
• 1,323,000 photos are tagged
• 1,851,000 status updates are entered
• 1,972,000 friend requests are accepted
• 2,716,000 photos are uploaded
• 2,716,000 messages are sent
• 10,200,000 comments are posted
• 1,587,000 wall posts are written

30. US Facebook Users by Age – 3/1/2011
Note that
ages 18-34
represent 55%
of Facebook
users.

31. Waupaca County Bucket List

32. Recommendations
• Link to the Waupaca County Tourism Website
• Businesses in the community create a
Facebook page and website for free exposure
• School to Manufacturing - information
available to all students starting in 8th grade

33. Thank You!
• Bill Zeinert
• Leadership Waupaca County Steering
Committee
• Mike Koles

34. Sources
• http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
• http://www.imarketingfactory.com/facebook
• http://prmarketing.com/blog/expert-social-media-tips-facebook-business-pages/
• http://mashable.com/2011/03/22/tips-brand-facebook-page/
• http://smskotha.com/facebook-is-bridging-the-connection-gap/
• http://www.blog.kissmetrics.com/facebook-statistics/
• http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/
• http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
• http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
• http://socialmediatoday.com/amzini/306252/social-networking-growth-stats-and-patterns
• http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/
• http://unitedcrblog.org/2011/07/26/social-networking-facts-and-statistics/