Más contenido relacionado La actualidad más candente (18) Similar a Ibm Smart Business Overview Jimmy Mills (20) Ibm Smart Business Overview Jimmy Mills1. IBM cloud computing
Smarter Planet: Using cloud computing
to deliver innovation and efficiency
Jimmy Mills
Global Cloud Sales Engagement Executive
860.436.4646
jimmills@us.ibm.com
Document number
© 2010 IBM Corporation
2. IBM cloud computing
The world is getting smarter – more instrumented,
interconnected, intelligent.
Smart Intelligent Smart food Smart Smart energy Smart retail
traffic oil field systems healthcare grids
systems technologies
Smart water Smart supply Smart Smart Smart Smart cities
mgmt chains countries weather regions
© 2010 IBM Corporation
2
3. IBM cloud computing
As the planet gets smarter the information explosion and rapid
change create new challenges
Digital data is projected to grow Global Internet traffic volume
tenfold from 2007 to 2011 expected by 2013
Number of devices will be Percentage of CIOs who expect
connected to the Internet by 2011 to face substantial change over
the next three years
3 © 2010 IBM Corporation
3
4. IBM cloud computing
Yet today’s IT infrastructure is under tremendous pressure
and is finding it difficult to keep up…
It will reach a breaking point
In distributed computing Percentage of executives who report
environments, up to 85 percent a security breach and aren’t confident
of computing capacity sits idle they can prevent future breaches
70 percent is spent on Percentage of CIOs who want
maintaining current IT to improve the way they use
infrastructures versus adding and manage their data
new capabilities
4 © 2010 IBM Corporation
4
5. IBM cloud computing
There is a greater need for IT to help address business
challenges
Doing more with less
Reduce capital expenditures and operational expenses
Reducing risk
Ensure the right levels of security and resiliency
across all business data and processes
Higher quality services
Improve quality of services and deliver new services
that help the business grow and reduce costs
Breakthrough agility
Increase ability to quickly deliver new services to capitalize
on opportunities while containing costs and managing risk
© 2010 IBM Corporation
5
6. IBM cloud computing
There are three ways to deliver IT capabilities
Software, hardware Pre-integrated systems Provided as
and services and appliances services…
…including cloud computing, a new model
for delivering and consuming IT capabilities
© 2010 IBM Corporation
6
7. IBM cloud computing
What is different about cloud computing?
Without cloud computing With cloud computing
• Software
• Software • Storage
• Hardware
• Software • Hardware • Networking
• Storage
• Hardware • Networking
• Storage
• Networking
Virtualized resources Location
Automated service independent
management Rapid scalability
Standardized services Self-service
© 2010 IBM Corporation
7
8. IBM cloud computing
Cloud computing delivers IT and business benefits
Virtualized
Higher utilization
Economy of scale
benefits Doing more with less
Lower capital expense
Lower operating expense
Standardized
Easier access
Flexible pricing
Reuse and share Higher quality services
Easier to integrate
Automated
Faster cycle times
Lower support costs
Optimized utilization Breakthrough agility and
Improved compliance reducing risk
Optimized security
End user experience
© 2010 IBM Corporation
8
9. IBM cloud computing
IT benefits from cloud computing are real
Results from IBM cloud computing engagements
Increasing Test provisioning Weeks Minutes
speed and
Change management Months Days/hours
flexibility
Release management Weeks Minutes
Service access Administered Self-service
Standardization Complex Reuse/share
Metering/billing Fixed cost Variable cost
Reducing Server/storage utilization 10–20% 70–90%
costs Payback period Years Months
SOURCE: Based on IBM and client experience. © 2010 IBM Corporation
9
10. IBM cloud computing
Companies have different motivations for leveraging cloud
Analytics & Time to Value Employee Risk &
Security Productivity Compliance
Operations support 9
major commands, Creates an Enable collaboration 34,000-employee
nearly 100 bases, & ecosystem for PayPal across 300K global bank deploying a
700,000 active military 3rd Party developers employees as well as its private cloud from
personnel around the network of customers, IBM to centralize
world. Design secure Reduces developer partners and suppliers. management of
cloud infrastructure for effort to deploy a work Saving 30 minutes per desktops via an
defense & intelligence environment with day or 120hr per year enterprise class data
networks; insights seamless PayPal Test per person. center rather than at
about cyber attacks, Sandbox access
the user stations,
network, system or IBM LotusLive has 18 Gets greater remote
application failures, million users in 99 flexibility without
while automatically countries sacrificing control to
preventing disruptions. improve efficiency.
© 2010 IBM Corporation
10
11. IBM cloud computing
How can clients think about their cloud journey?
Build
Design and construct
Quality assurance (test)
Security and compliance
Lifecycle management
Plan
Understand strategic direction
Analyze workloads
Determine delivery model
Define architecture
Build the business case Deliver
Deploy
Consume
Manage
Optimize
© 2010 IBM Corporation
11
12. IBM cloud computing
IBM provides a comprehensive set of capabilities
to accelerate your cloud journey
Technologies
to plan, build, deliver and manage
cloud services
Cloud services
to optimize your business
Consulting and enabling services
Experience and expertise to help clients plan,
build and deliver cloud services
© 2010 IBM Corporation
12
13. IBM cloud computing
Create a roadmap for cloud as part of the existing IT
optimization strategy
Standardize
and automate
Standardize services
Virtualize Reduce deployment
cycles
Remove physical Enable scalability
resource boundaries Flexible delivery
Consolidate Increase hardware
Reduce infrastructure utilization
complexity Reduce hardware
Reduce staffing costs
requirements Simplify deployments
Manage fewer things
better
Lower operational costs
© 2010 IBM Corporation
13
14. IBM cloud computing
Adoption of cloud computing will be workload driven
Workload characteristics determine standardization
Test for Standardization Examine for Risk Explore New Workloads
Web infrastructure Database High volume, low cost
applications Transaction processing analytics
Collaborative infrastructure ERP workloads Collaborative Business
Development and test Networks
Highly regulated workloads
High Performance Industry scale ―smart‖
Computing ... applications
... ...
© 2010 IBM Corporation
14
15. IBM cloud computing
Workloads ready for cloud computing
Analytics Desktop and devices
Data mining, text mining or Desktop
other analytics Service/help desk
Data warehouses or data
marts
Development and test
Transactional databases Development environment
Test environment
Business services
Customer relationship
Infrastructure
management Application servers
(CRM) or sales force Application streaming
automation Business continuity/
E-mail disaster recovery
Enterprise resource planning Data archiving
(ERP) applications Data backup
Industry-specific applications Data center network capacity
Security
Collaboration Servers
Audio/video/Web Storage
conferencing Training infrastructure
Unified communications Wide area network (WAN)
VoIP infrastructure capacity
Source: IBM Market Insights, Cloud Computing Research, July 2009. © 2010 IBM Corporation
15
16. IBM cloud computing
Public and Private Clouds are preferred for different workloads
Top private workloads Top public workloads
Data mining, text mining, or other analytics Audio/video/Web conferencing
Security Service help desk
Data warehouses or data marts Infrastructure for training and demonstration
Business continuity and disaster recovery WAN capacity, VOIP Infrastructure
Test environment infrastructure Desktop
Long-term data archiving/preservation Test environment infrastructure
Transactional databases Storage
Industry-specific applications Data center network capacity
ERP applications Server
Database- and application-oriented Infrastructure workloads
workloads emerge as most appropriate emerge as most appropriate
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
© 2010 IBM Corporation
16
17. IBM cloud computing
There is a spectrum of deployment options for cloud computing
Third-party Third-party hosted
operated and operated
Enterprise Enterprise Enterprise
Enterprise Enterprise Users
A B
data center data center A B
Private cloud Managed Hosted private Shared cloud Public cloud
private cloud cloud services services
Private Hybrid Public
IT capabilities are Internal and IT activities /
provided ―as a service,‖ external service functions are
over an intranet, within delivery provided ―as a
the enterprise and methods are service,‖ over the
behind the firewall integrated Internet
© 2010 IBM Corporation
17
18. IBM cloud computing
There is a spectrum of deployment options for cloud computing
Third-party Third-party hosted
operated and operated
Enterprise Enterprise Enterprise
Enterprise Enterprise Users
A B
data center data center A B
Private cloud Managed Hosted private Shared cloud Public cloud
private cloud cloud services services
Private Third-party Third-party Mix of shared Shared
Implemented operated owned and and dedicated resources
on client Enterprise operated resources Elastic scaling
premises owned Standardization Shared facility Pay as you go
Client runs/ Mission critical Centralization and staff
Public Internet
manages Packaged Security Virtual private
applications Internal network (VPN)
access
High network
compliancy Subscription or
Internal network membership
based
© 2010 IBM Corporation
18
19. IBM cloud computing
A framework for cloud computing
Application infrastructure for Business services
delivering cloud services delivered via the cloud Integrated capabilities for
visibility, control,
IT services that are integrated Cloud-based business automation and security
with cloud services solutions for industry- of cloud services
specific processes
Existing services and
Business planning / lifecycle
Industry-specific services
management and security
third-party services
management services
Integrated service
Process Collaboration Analytics
services services services …
Shared middleware services
Infrastructure services
Capabilities to define an
Virtualized and optimized enterprise architecture for
systems storage and business planning/alignment
networking and tools for managing the
lifecycle of cloud services
© 2010 IBM Corporation
19
20. IBM cloud computing
Security is among a top concern with cloud computing...
The IBM Security Framework provides a structure to address this concern
Application and process
People and identity Help keep applications secure,
Mitigate the risks protected from malicious or
associated with user fraudulent use, and hardened
access to corporate against failure
resources
Network, server and end point
Data and information Optimize service availability by
Understand, deploy and mitigating risks to network components
properly test controls for
access to and usage of Physical infrastructure
sensitive data Provide actionable intelligence on the
desired state of physical infrastructure
security and make improvements
Professional Managed services Hardware and
services software
© 2010 IBM Corporation
20
21. IBM cloud computing
IBM SW technologies for cloud computing
Service Management
IBM Service Delivery Manager
Rational Quality Manager
IBM Cognos® 8 Security
Business Intelligence IBM Rational AppScan®
IBM Proventia Virtualized Server Security
Existing services and
Business planning and lifecycle
Industry-specific services
management and security
third-party services
management services
Integrated service
Process Collaboration Analytics
services services services …
Shared middleware services
Infrastructure services
Shared Services Business Planning and Alignment
IBM WebSphere® Application IBM Rational System Architect
Server Hypervisor Edition IBM Rational Requirements Composer
IBM WebSphere Cloudburst IBM Rational Project Conductor
Appliance Lifecycle Management
Databases IBM Rational® Software Delivery Services
IBM DB2® -Rational Asset Manager
IBM Informix®
© 2010 IBM Corporation
21
22. IBM cloud computing
Workload optimized systems for cloud computing
A single approach to systems can’t satisfy the specific workload
demands of cloud computing
IBM Smart Analytics System
Existing services and
Business planning and lifecycle
Industry-specific services
management and security
third-party services
management services
Integrated service
Process Collaboration Analytics
services services services …
Shared middleware services
Infrastructure services
IBM Information Archive
IBM CloudBurst
IBM Smart Business for SMB
© 2010 IBM Corporation
22
23. IBM cloud computing
IBM Smart Business Cloud Services to help you build and/or
manage a cloud computing deployment
IBM Smart Analytics Cloud
IBM Smart Business Development and Lotus Foundation
Test Cloud
Existing services and
Business planning and lifecycle
Industry-specific services
management and security
third-party services
management services
Integrated service
Process Collaboration Analytics
services services services …
Shared middleware services
Infrastructure services
IBM Smart Business Storage Cloud
IBM Smart Business Desktop Cloud
© 2010 IBM Corporation
23
24. IBM cloud computing
Cloud computing should align the technology that fits best for
the workload and the business including….
…IBM server and storage systems which can securely scale
up or scale out to meet the needs and priorities for a wide
range of workloads
System x with new ex5 technology for higher
levels of utilization and resource sharing and
iDataplex optimized for flexibility and scale out
computing
Power Systems with POWER7 for higher
performance and scalability
System z for higher availability, security and
lower TCO
Scale out NAS Storage Systems with a highly
scalable file system for unstructured data
© 2010 IBM Corporation
24
25. IBM cloud computing
Movement from Traditional Environments to Cloud Can be in
One Step or an Evolution
Clients will make workload-driven
trade offs among functions such as
security, degree of customization,
control and economics
© 2010 IBM Corporation
25
26. IBM cloud computing
Cloud service management capabilities are needed to enable
visibility, control and automation of cloud services
Workflow Provisioning
Manage the process Automate provisioning
for approval of usage of resources
Monitoring Metering and rating
Provide visibility Track usage
of performance of of resources
virtual machines
© 2010 IBM Corporation
26
27. IBM cloud computing
Ready-to-consume cloud services from IBM
IBM Smart Business on the IBM Cloud
Business processes BPM BlueWorks Smart business expense
reporting on the IBM Cloud
Collaboration IBM LotusLive
Desktop and devices IBM Smart Business Desktop on the IBM Cloud
IBM Smart Business End User Support
Development and test IBM Smart Business Development and Test on the IBM Cloud
Infrastructure Compute Computing on Demand
Infrastructure storage IBM Information Protection Services
Software as a Service IBM Tivoli Live IBM WebSphere Portal
IBM WebSphere Application IBM DB2
Server IBM Informix Dynamic Server
IBM WebSphere sMash Lotus Domino
Lotus Web Content Mgmt
© 2010 IBM Corporation
27
28. IBM cloud computing
IBM provides services in support of cloud computing
Plan Build Deliver
IBM Strategy and Change IBM Implementation Services Resiliency Validation for
Services for Cloud Adoption for Cloud Computing Cloud Computing
IBM Strategy and Change IBM Testing Services for Virtualization Security
Services for Cloud Providers Cloud Solutions from IBM Internet
Security Systems
IBM Infrastructure Strategy and Security Consulting Services
Planning for Cloud Computing in support of Cloud Computing IBM Software Support
Services – Enhanced
IBM Resiliency Consulting Express managed e-mail Technical Support
Services security and Express
managed Web security from IBM Managed Support
IBM Data Center and Facilities Services – managed technical
Strategy Services – data center IBM
support
strategy and plan
IBM Software Support
IBM Data Center Family™ Services
solutions – data center design
services IBM Hardware Maintenance
Services
IBM Networking Strategy and
Optimization IBM Information Protection
Services
© 2010 IBM Corporation
28
29. IBM cloud computing
Businesses that implement cloud computing are seeing
significant results
Reduced IT labor cost by 50
percent in configuration,
operations, management and
monitoring
Improved capital utilization
by 75 percent, significantly
reducing license costs
Reduced provisioning cycle
times from weeks to
minutes
Improved quality, eliminating
30 percent of software defects
Reduced end user IT support
costs by up to 40 percent
Simplified security
management
© 2010 IBM Corporation
29
30. IBM cloud computing
Improving collaboration in a large global team
Achieved new levels of collaboration among
worldwide employees, vendors and partners
Dramatic savings per year on employee
productivity
Global, multi-language implementation
Solution
IBM LotusLive
© 2010 IBM Corporation
30
31. IBM cloud computing
Empowering a 34,000-person workforce
Empowered workers with anytime,
anywhere access
Improved security with better data
leakage control
Lowered cost of support and upgrade
Solution
IBM Smart Business Desktop Cloud
© 2010 IBM Corporation
31
32. IBM cloud computing
Capitalizing on new efficiencies
Reduced labor and infrastructure need to
develop and deploy new services
Decreased new application deployment time
from 10 weeks to less than 1 week
Accelerated business transformation
Solution
IBM CloudBurst service delivery platform
© 2010 IBM Corporation
32
33. IBM cloud computing
Taking new capabilities to the marketplace faster
Established company as leader in industry
Enabled customers and business partners to
leverage new models more easily and increased
company revenue with new models
Improve new service development time,
achieving faster time to market
Improved efficiencies of resources, delivering
reduction in CapEx & OpEx
Solution
Private cloud built by IBM
© 2010 IBM Corporation
33
34. IBM cloud computing
Working together with an ecosystem of IBM Business Partners
to accelerate and optimize your cloud journey
© 2010 IBM Corporation
34
35. IBM cloud computing
Why take advantage of cloud now?
We asked IBM clients ―To what degree would each of these
factors induce you to acquire cloud services?‖
Reduce costs
Consider cloud now:
•Hardware savings
77%
or higher •Software license savings To lower the costs of delivering IT
•Lower labor and IT support costs services
•Lower outside maintenance costs To deliver flexible IT
Faster time to value Because your competitors are
already thinking about cloud—
•Relieve pressure on internal resources
72% some are already implementing it
or higher •Simplify updating/upgrading
Because cloud changes the
•Speed deployment
economics of IT and offers
•Scale IT resources to meet needs competitive advantage
Respondents could rate multiple factors; listed is factors where that percentage or higher of respondents selected that factor
SOURCE: IBM, Dispelling the vapor around cloud computing: New findings from IBM Market Insights, 2009.
© 2010 IBM Corporation
35
36. IBM cloud computing
What differentiates IBM in making cloud computing real
New economics Business Demanding New technology Need solutions
with new trade- flexibility results greater speed, experiences with that work and are
offs from IT flexibility control, security faster time to supported
and transparency market consistently.
Clear Secure and Designed
Integrated Globally
economic ready for for
and open relevant
value business simplicity
IBM provides IBM supports IBM provides Cloud From sourcing to IBM has partners,
clear economic industry standards, solutions that are usage to delivery centers,
value and helps has over 8 million completely robust maintenance, IBM and a world-wide
you work through developers, and and secure, based Cloud solutions are network of partners
the right mix of provides a platform on the demanding designed to be in 174 countries.
delivery models for open innovation. needs of today’s simple, intuitive, And we have the
and choices (by businesses: rapid and built based on experience of
workload) to reap provisioning, clear how people running a globally
the maximum visibility of assets, actually work. integrated
benefit. robust data enterprise, so we
governance, and understand what it
seamless mix of takes to make a
delivery models. global company
run. 36
© 2010 IBM Corporation
36
37. IBM cloud computing
Cloud is an opportunity—will you be able to take advantage?
Technology is enabling a smarter planet
We must face head-on the challenges to
building an effective IT
Cloud computing is one key way to
address the challenges of a smarter planet
© 2010 IBM Corporation
37
38. IBM cloud computing
Thank you!
For more information, please visit:
http://www.ibm.com/cloud
© 2010 IBM Corporation
38
39. IBM cloud computing
Trademarks and notes
IBM Corporation 2010
IBM, the IBM logo, and ibm.com, are trademarks of International Business Machines Corp.,
registered in many jurisdictions worldwide. Other product and service names might be
trademarks of IBM or other companies. A current list of IBM trademarks is available on the
Web at ―Copyright and trademark information‖ at www.ibm.com/legal/copytrade.shtml.
References in this publication to IBM products or services do not imply that IBM intends to
make them available in all countries in which IBM operates.
© 2010 IBM Corporation
39