You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of against you? Learn why your website should be your “home base” where all of your digital marketing should lead – and how to grow your fans, your mailing list, and therefore, your bank account!
the Husband rolesBrown Aesthetic Cute Group Project Presentation
The Social Web - Creating an Interactive Digital Experience
1. Welcome to the
Social Web
Creating An Interactive Digital Experience
Monday, October 3, 2011
2. Just starting out? For social
websites, use WordPress
• Flexibility - look, functionality, and social
add ons
• You have total control, can change on a
whim
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4. How to herd your monkeys -
Send them to your site
• That’s where you can show your stuff!
• blogging
• services
• knowledge
• That’s where you can sell your products
• That’s where you can have ads for other
stuff
Monday, October 3, 2011
5. Branding - Get the Look
• Facebook Banner/Photos
• Twitter Background
• LinkedIn
• Same Profile Photo
• Blog match site design
• Google+ - same photos as Facebook
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11. Consistent Messaging
• What’s your goal?
• More readers, more involvement, more
sales
• Make all messages across the board go
towards the goal (not all sales-y, but all
relevant)
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12. How to make the SITE
work for you
• The offer
• The social aspects
• The traffic
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13. The Offer
• A good offer establishes trust, goodwill,
reciprocity. It’s a no-risk trial offer.
• Build a customer list - they’re customers!
• Don’t leave that on the table (or take
advantage of their willingness to listen)
• Big Banana - show ‘em where to go, and
don’t distract from it.
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18. The Social Aspects
• connect with us directory (staff info as
well)
• share buttons
• social streams
• allow social commenting
• site interaction
• give the reader social instructions
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21. Traffic
• Get to know your audience
• Where are they coming from? (what site)
• What are your most popular pages?
• How long to they stay? (stickiness)
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22. Conclusion
• Branding - Design
• Branding - Messaging
• Site - build that list
• Site - interactivity
• Measure your results
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23. Thank you!
Jessica Kupferman
Digital Stew
www.yourdigitalstew.com
Monday, October 3, 2011