Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology
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This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
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Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology
- 1. How LTE Enabled User Experiences Will Drive Adoption of 4G Dr. John Feland Executive Director, Stanford Global Design Innovation Course me310.stanford.edu Founder and CEO of Argus Insights www.argusinsights.com Copyright © 2009 Argus Insights, Inc.
- 2. Measures of Product Development Cost Schedule Performance Copyright © 2009 Argus Insights, Inc.
- 3. Cost, Schedule, and Performance Are Not Enough Copyright © 2009 Argus Insights, Inc.
- 4. Mitigating Experience Risk 3Com Ergo Audrey: Oct 2000 – June 2001 Copyright © 2009 Argus Insights, Inc.
- 5. New Products And Services Disrupt People’s Lives Copyright © 2009 Argus Insights, Inc.
- 6. Users Have To Claw Up The Learning Curve Copyright © 2009 Argus Insights, Inc.
- 8. Teach the user how to use the new offering through marketing and advertising
- 9. Offer a new experience so compelling that users embrace the disruptionCopyright © 2009 Argus Insights, Inc.
- 10. Product Form Drives The Initial User Experience Copyright © 2009 Argus Insights, Inc.
- 11. Product Interaction Drives Long TermUX Copyright © 2009 Argus Insights, Inc.
- 12. Drivers of user experience Impact of Industrial Design on User Experience Impact of Interface Design on User Experience Copyright © 2009 Argus Insights, Inc.
- 14. Cast and Crew
- 15. Conductor
- 16. Critic
- 17. CreatorCopyright © 2009 Argus Insights, Inc.
- 18. “Feeling the whyis more important than knowing the what.” John Maeda, President, Rhode Island School of Design Copyright © 2009 Argus Insights, Inc.
- 19. Three Future UX Scenarios Dispersed Hollywood Personal Assistants Multiscreen Experiences Copyright © 2009 Argus Insights, Inc.
- 20. Dispersed Hollywood Crowdsourced blockbusters take over! Copyright © 2009 Argus Insights, Inc.
- 21. Dispersed Hollywood: Challenging Giants 2011 2012 2013 II 2015 Copyright © 2009 Argus Insights, Inc.
- 23. Editing
- 24. DistributionDistributed Crowdsourced Production Multiple platform distribution Copyright © 2009 Argus Insights, Inc.
- 25. The first experiments are happening today Crowdsourced content Existing Content Remixed to a new experience Content A Content B Content C Content D Fan Films Leverage Content and Characters Network of fans Copyright © 2009 Argus Insights, Inc.
- 26. Personal Assistants Quality of Life is the new Quality of Service Copyright © 2009 Argus Insights, Inc.
- 27. What Is The Ultimate Personal Assistant? Copyright © 2009 Argus Insights, Inc.
- 28. How do we say “Not Now!” Copyright © 2009 Argus Insights, Inc.
- 29. Now is a great time, but with whom? Copyright © 2009 Argus Insights, Inc.
- 30. Multiscreen Connected Experiences Why should our lives be siloed by our devices? Copyright © 2009 Argus Insights, Inc.
- 31. Today’s Media Experiences are Siloed Netflix Gaming Gaming Gaming Video Media Video Media Video Media Social Media Social Media Facebook Copyright © 2009 Argus Insights, Inc.
- 32. "This was an amazing surprise to us to see how much games have taken off" Stan Ng, Apple's senior director of product marketing Copyright © 2009 Argus Insights, Inc.
- 33. How can you monitor the user experience? Copyright © 2009 Argus Insights, Inc.
- 34. Methods of capturing UX response Copyright © 2009 Argus Insights, Inc.
- 35. User Delight in Smartphones Copyright © 2009 Argus Insights, Inc. Patent Pending
- 36. User Delight in Smartphones Copyright © 2009 Argus Insights, Inc. Patent Pending
- 37. User Delight in Smartphones Copyright © 2009 Argus Insights, Inc. Patent Pending
- 38. Questions? Copyright © 2009 Argus Insights, Inc.
Notas del editor
- “Family Digital Assistant”Rich feature setInternet snackingSyncing with multiple PDA’sEmailAudrey Failed not because of the dotcom crash but because it was an incomplete experience.Complete disruption to people’s livesRequiring significant behavior changes & collateral technology
- Need new photos to distance from SKT slides
- http://articles.latimes.com/2008/nov/03/business/fi-iphone3