10 most inspiring books from my office library

1. Day
World
Book
10 Inspiring
Books
THE PUBLISHER
Henry Luce and His American Century
by Alan Brinkley
From acclaimed historian Alan Brinkley, a
riveting biography of Henry Luce, one of the
great media visionaries of the 20th century: A
man who, as the founder of Time, Fortune, and
Life magazines, played a key role in shaping
Americans’ understanding of the modern
world – and in so doing, helped create the
modern world as we know it. Here is one of
the unvarnished portrait of one of the last
century’s most prescient innovators — a story
of unqualified ambition and its cost.
TATA LOG
Eight Modern Stories from a Timeless Institution
by Harish Bhat
From steel to beverages and from
supercomputers to automobiles, Tata
companies have broken new ground and set
new standards of excellence over the past two
decades. TATALog presents eight riverting and
hitherto untold stories about the strategic and
operational challenges that Tata companies
have faced, and the forward thinking and
determination that have raised the brand to
new heights.
THE REINVENTORS
How Extraordinary Companies Pursue Radical
Continuous Change
by JASON JENNINGS
Bestselling leadership and management guru
Jason Jennings and his researchers screened
22,000 companies around the world that had
been cited as great examples of reinvention.
The fresh insights they discovered became
Jenning’s “reinvention rules” for any business.
THE BUTTERFLY GENERATION
A Personal Journey into the Passions and Follies of
India’s Technicolour Youth
by Palash Krishna Mehrotra
Palash Krishna Mehrotra paints a compelling,
no-holds-barred portrait of young urban
Indians today, and the world of new money,
opportunity and accelerated change that they
inhabit. Told in vivid kaleidoscopic detail, The
Butterfly Generation is the story of one man
and one generation. How do Indians in the
age group of 25 to 35 reconcile their disparate
worlds? How does the author himself
reconcile them?
ONE CLICK
Jeff Bezos and the rise of amazon.com
by Richard L. Brandt
Amazon’s business model is deceptively
simple: make online shopping so easy that
customers won’t think twice. It can be summed
up by that button on every page: ‘Buy now
with one click.’ Through interviews with
Amazon employees and competitors, One
Clickcharts Bezo’s rise from computer nerd to
world-changing entrepreneur. It reveals how
he makes decisions and where he will take
Amazon next.
CONFESSIONS OF AN
ADVERTISING MAN
by David Oglivy
David Oglivy was considered the “Father of
Advertising” and a genius by many of his high-
profile clients. Confessions of an Advertising
Man is the essential guide to modern
advertising and has become an international
bestseller translated into 14 languages.
WHATCHA GONNA DO WITH THAT
DUCK? And Other Provocations,
2006-2012
by Seth Godin
Seth Godin is best known for the daily burst
of insight he provides every morning, rain or
shine, via Seth’s Blog. Collected here are six
years of his best, most entertaining and most
poignant blog posts, plus a few bonus ebooks.
From thoughts on how to treat your customers
to telling stories and spreading ideas, Godin
pushes us to think smarter, dream bigger, write
better, and speak more honestly.
THE CLICK MOMENT
Seizing Opportunity in an Unpredictable World by
by Frans Johansson
In the story of every company and career,
there is one defining moment when luck and
skill collide. This book is about making that
moment happen. Johansson shows the action
we can take to create such click moments,
open ourselves up to chance encounters, and
harness the forces of success that follow.
THE GREAT GAME OF BUSINESS
The Only Sensible Way to Run a Company
by Jack Stack & BO Burlingham
The Great Game of Businessis the story of how
Jack Stack and his team achieved Springfield
Remanufacturing Corporation’s miracle
turnaround, and how you can learn from their
success. SRC was a near-bankrupt sub-division
of a conglomerate in the early 1980s but today
it’s one of the most successful and competitive
companies in the United States, with a share
price 3000 times what it was thirty years ago.
STEVE JOBS
by Walter Isaacson
Based on more than forty interview with
Steve Jobs conducted over two years - as
well as interviews with more than a hundred
family members, friends, adversaries,
competitors and colleagues — this book
chronicles the rollercoaster life and searingly
intense personality of a creative entrepreneur
whose passion for perfection and ferocious
drive revelousionized six industries: personal
computers, animated movies, music, phones,
tablet computing and digital publishing.
There is no bigger pleasure than
reading an inspiring book and
talking about it!
Love to connect
@editorjoby
@editor.joby
@ joby joseph
by Joby Joseph,
Chief Executive,
Color Doppler Media