The International Countertop Expo (ICE) is all about countertops (and beyond) and the people who have a hand in producing them.

1. The Official Show of the International Surface Fabricators Association
2010
pre-show
program
February 7-10, 2010
Mandalay bay
las Vegas, nV

2. ICe Pre-show Program ICe Conference advisory Council
We think our name says it all. The International Countertop Expo (ICE) is all about countertops Evan Kruger – Council Chairman
(and beyond) and the people who have a hand in producing them. Even though ICE is a brand President, Solid Tops Inc.
new show, it really is a return to our roots. For example, the emphasis is once again on the Mark Gunther
fabricator, and the venue returns to the more intimate atmosphere of a Las Vegas hotel. Partner & CFO, Buddy Rhodes
Russ Lee
ICE is also about innovation. Here you will have the chance to see, heft and handle the Executive Director, ISFA
latest products, tools and support materials in the decorative surfacing category. People and
companies from around the globe come to ICE to get current on all that is cutting edge and Gene McDonald
President, Refresh Interiors
exciting. ICE is where you will meet and greet other people whose insights will help make your
company more profitable. Sandy Milroy
Director of Membership
Services & Events, ISFA
But, let’s don’t forget about the fun. We kick it off on Sunday, Feb. 7th, with the Big Game
Football Party at Hard Rock Hotel & Casino. What could be more fun than watching the Super Kirk Olsen
Bowl with 400 of your closest friends while eating dogs and quaffing a few brews? The next President, Envision
ConcreteCountertops
day we get back together for a Networking Luncheon at Mandalay Bay, followed by the Grand
Opening of exhibits on the show floor. Jon Olson
Operations/Production Manager,
Sterling Surfaces
The Innovations In Design Competition is a design contest with a wrinkle. A new category – On
Site Fabrication – has been added, which allows fabricators to showcase their craftsmanship Bob Paradiso
and creativity in real time as they build a vanity top on the show floor. Fabricators are free to mix VP of Sales, Vetrazzo
and match any material, just so long as their tops conform to a pre-determined size. Dave Paxton
Partner, Paxton Countertops
The conference program has been engineered by a blue-ribbon panel of industry pros to provide
Bryan Stannard
you with the most comprehensive educational experience ever. Whether you are interested National Account Manager, ITW Plexus
in solid surface, natural stone, concrete, quartz, laminate, glass, paper-based products, the
Green Movement or more, ICE has a session built and ready for you. Be sure to check out the
favorable pricing packages for companies bringing three or more employees.
This is one event where you should plan to arrive early and stay late. A case in point is the
ICE Dream Sweeps Giveaway, in which attendees will have a chance at winning all expense
paid trips to exotic locations, as well as valuable materials, tools and supplies. The Giveaway
happens at 1pm on the final day of the Expo on the show floor. And your chances for winning
go way up the more you visit the exhibits during the three days of the show.
ICE is your industry show. I can’t wait to see you there.
Sincerely,
Russ Lee
ISFA Executive Director
who
Abrasives Equipment Hand Tools
Accessories Fabrication Consumables Kitchen & Bath Products
Adhesives Diamond Tooling Laminate
Associations/Government Distributor Machinery
Bamboo Dust Collection Systems Marble
Cleaners/Polishes Countertop Edge Components Material Handling
Computer Glass Natural Stone
is exhibiting? Concrete
Consulting Services
Granite
Green
Paper-Based
Porcelain

3. conference schedule
Monday, February 8
8:30 - 9:15 am Advanced Selling Skills
Bonding Dissimilar Surfaces
Paper Based Products
Shop Layout/Installation Trucks
9:30 – 10:15 am What Do You Mean by Green?
Turning Scrap Into Dollars
Setting up a Concrete Shop
sunday, February 7
Another Look at Laminates:
4:00 PM The Big Game Football Party
The Journey from Everyman to Gotta Have
Hard Rock Hotel & Casino
10:30 – 11:30 am Marketing to Architects & Designers
Monday, February 8 Pricing Strategies
9:00 AM – 11: 30 AM Conferences Advanced Solid Surface Fabrication
Advanced Quartz Fabrication
11:45 AM – 1:00 PM Networking Luncheon
1:00 PM – 5:30 PM Exhibit Hall Grand Opening
On Site Vanity Fabrication Competition
Shop Tour Videos in ISFA Booth Tuesday, February 9
8:30 – 9:15 am Emerging Products – Session 1
Installation Techniques – Avoiding the Pitfalls
How to Run a Countertop Shop
Tuesday, February 9
Setting up a Successful Stone Shop -
8:30 AM – 10: 45 AM Conferences
Hope is not a Business Plan ™
11:00 AM – 5:30 PM Exhibit Hall Open
5:30 PM – 6:45 PM On Site Vanity Fabrication Competition 9:45 -10:45 am Emerging Products – Session 2
Shop Tour Videos in ISFA Booth Making Money as a Green Fabricator
ISFA General Session Industry Panel Discussion
Using the Internet as a Marketing Tool
Wednesday, February 10
8:30 AM – 10:45 AM Conferences Wednesday, February 10
11:00 AM – 3:30 PM Exhibit Hall Open 8:30 – 9:30 am Beyond Countertops – Don’t Leave
1 PM – 2 PM On Site Vanity Fabrication Competition Money on the Table
Glass Countertops,
Shop Tour Videos in ISFA Booth
Backsplashes & Accessories
Innovation In Design Competition
Marketing on a Budget
Awards/DreamSweeps Drawing European Design: The WOW Factor
9:45 – 10:45 am How To Reach Specifiers –
An Architect Tells All
Concrete Sealers
Laminate Fabrication
Solid Surface: A Designer’s Dream
Advanced Selling Skills for Today’s Fabricator
Power Tools Solid Surface
Publications Stainless Steel
Quartz Surface Supplies
Recycled Glass Tile
Recycling Systems Tooling
Shower/Tub Surrounds Turn Key Systems
Sinks Water Recycling Systems
Soapstone Wood
Software/Services

4. International Countertop Expo
Attendee registration form.
Pre-registration is open until January 5, 2010. All registrations after
January 5, 2010 must be made onsite.
Cancelation Policy: If written notice is received by January 5,
2010, the registration fee will be refunded, less 25% administrative
fee. After January 5, 2010, all cancellations are non-refundable.
Attendee Information Attendee Profile
Company Name: ____________________________________________
Job Function (Check all that apply):
Business Address: __________________________________________ ¨ Architect
¨ CEO/President/Owner
City: __________________ State/Prov.: ______ Postal Code: ________
¨ Fabricator
Country: _______ Phone: (____) ____ - _____ Fax: (____) ____ - _____ ¨ Kitchen/Bath Designer
¨ Marketing/Sales Manager
Email: _____________________ Web Site: _______________________ ¨ Production/Sales Manager
¨ Purchasing Manager
Full Name (appears on badge): ________________________________ ¨ Specifier
¨ Wood Worker/Cabinet Maker
Priority Code (if applicable): ___________________________________ ¨ Other
Number of Employees:
Conference Types (please check one):
¨ 01-05
Three-Day Conference ¨ 06-25
Includes 3 Days of Educational Sessions & 3 Days of Exhibits ¨ 25-50
¨ ISFA Member: $175.00/$225.00 after January 5, 2010 ¨ 51-75
¨ Non-Members: $275.00/$325.00 after January 5, 2010 ¨ Over 75
¨ Buy two, get one free!
Purchasing Role:
Complete the registration form for each of the attendees(must be from
the same company), and register all attendees at the same time. ¨ Final Decision Maker
¨ Approve
Two -Day Conference ¨ Recommend
Includes 2 Days of Educational Sessions & 3 Days of Exhibits ¨ Specify
¨ ISFA Member: $125.00/$175.00 after January 5, 2010 ¨ No Role
¨ Non-Members: $200.00/$250.00 after January 5, 2010
Company Revenue
One-Day Conference
Includes 1 Day of Educational Sessions & 3 Days of Exhibits ¨ Under $750,000.00
¨ ISFA Member: $95.00/$145.00 after January 5, 2010 ¨ $750,000.00 - $2 Million
¨ Non-Member: $145.00/$195.00 after January 5, 2010 ¨ $2 - $5 Million
¨ Over $5 Million
Exhibit Hall Only
Includes 3 Days of Exhibits
¨ ISFA Member $25.00/$35.00 after January 5, 2010 Primary Business Activity
¨ Non-Member $35.00/$45.00 after January 5, 2010
¨ Architect/Interior Designer
¨ Builder/Remodeler
Method of Payment: ¨ Concrete Countertop Manufacturer
¨Visa ¨Amex ¨MasterCard ¨Discover ¨Check ¨ Distributor – Sheet Goods
¨ Engineered Stone Fabricator
Kitchen & Bath Dealer / Designer
Name on Credit Card: ____________________________________ ¨
¨ Large Machinery Manufacturer
Credit Card Number: ________-________-________-________ ¨ Manufacturer - Sheet Goods
¨ Solid Surface Fabricator
Expiration Date: ______ /_______ CSV/Security #: ___________ ¨ Stone/Granite Fabricator
¨ Other Fabricator ________________
¨ Tools & Equipment Manufacturer
E-Mail form to Sandy@isfanow.org, or Fax to 801-341-7361 or mail to ISFA Trade
Show Registration, P.O. Box 179, Lehi, UT 84043. If you have any questions, call
ISFA toll free at 877-464-7732