1. Creating a Targeted Resume Kristin Conner Jozsef Horvath L&I 798 May, 7, 2011

2. Executive Summary 75 applications on average for each opening (CareerBuilder, 2009). 38% spend less than a minute reviewing a resume ( 18%>.30s). The biggest mistake is a lack of customization. 79% of human resource managers said they pay a lot more attention to resumes that are tailored to their open positions(CareerBuilder, 2010). 70% of seniors would use a career centers to develop their resumes (NACE, 2010). Majority of Stanford undergraduates can not create a targeted resume but would attend resume workshop (SUCDC Learner Survey, 2011). The purpose of REIW is to bridge that GAP.

4. Create AVF sentences

5. Create targeted resume.

7. Needs AssessmentAction Verb Question – Student Response

8. Needs AssessmentAction Verb Question Field Expert Response Employer Response

9. Needs AssessmentTargeted Resume Question – Student Response

10. Learner Analysis Entry Behaviors - English, computer, recall activities and coursework from the last 4-8 years. Prior Knowledge of Topic Area - Exposure varied, but likely will have General Understanding of resume concept. Misconceptions regarding format, method of creating a resume, and acceptable content for the resume. Motivation – Anxious yet motivated Education and Ability Levels - High ability. Developmentally, still perfecting critical thinking and creativity skills. General Learning Preferences - Laptops

11. Context Analysis Services at SUCDC - one-on-one additional training and feedback through counseling appointments. Post graduation - Learners can use the skills independently, also seek feedback through resume adviser or private practice career counselor. Skill Use - Resume should be updated as soon as a new experience occurs Instruction - 2 hour workshop in first floor conference room of the SUCDC, room holds 30 people. Media for Instruction - Powerpoint, individual and peer-to-peer work, lecture

12. Course & Unit Design (Macro-Instructional Design) Course Instructional Curriculum Map

13. Unit and Lesson Instructional Objectives Unit Instructional Objectives Unit 1 Lesson Objectives

14. Lesson Design (Micro-Instructional Design A V Prerequisites Able to classify dates into reverse chronological order Able to use word processing software Able to identify verbs

15. Formative Evaluation Field Test of Resume Essentials Interactive Workshop: conducted at SUCDC with 4 undergraduate students; 2 men, 2 women, 1 freshman, 1 junior, 2 seniors Evaluations: pre- and post-field test resume evaluation based on rubric student satisfaction questionnaire after instruction observations about learner impact during instruction Media and Instruction Methods: powerpoint slides, examples of properly formatted and targeted resume elements, individual learner practice, peer-to-peer feedback and quick evaluation by instructor

16. Résumé Essentials: Interactive Workshop

17. Sample Slides from Workshop

18. Find the Fruit

19. Targeted Resume Sentences - Before 9/08 - present Teaching Assistant, Stanford English Dept. • Assisted professor with teaching class and helped grade papers • Met with students who needed help Libellule Magazine, Advertising Manager & Writer, Paris, France 4/09 – 8/10 Called potential advertising clients, processed sales paper work. Wrote and translated articles.

20. Targeted Resume Sentences - After 9/08 - present Teaching Assistant, Stanford English Dept. • Led group of 12 through course curriculum. • Analyzed and evaluated course papers. • Met individually with peers to manage problems with course work. Libellule Magazine, Advertising Manager & Writer, Paris, France 4/09 – 8/10 Managed advertisement business development for Franco-Chinese magazine. Developed client network, signed contracts with Cognacs Rémy Martin and France Telecom. Translated Chinese articles into French. Wrote French articles for culture section.

22. Formative Evaluation

23. Formative Evaluation Student Satisfaction Questionnaire

24. Revisions Instruction Length Peer–to–Peer Feedback Targeting Resume to Career Field Portion of Workshop Materials

25. Questions?