People are by and large confused as to how search engines handle Frames, JavaScript and Flash pages this has led to major misinterpretations and myths. All these technologies carry their own qualities and limitations can be used in search engine optimization and for other different purposes as well.

1. How to Handle Search Engine While Using Frames, JavaScript and Flash
People are by and large confused as to how search engines handle Frames, JavaScript and Flash
pages this has led to major misinterpretations and myths. All these technologies carry their own
qualities and limitations can be used in search engine optimization and for other different
purposes as well. As a matter of fact, they are largely avoided as pages without these
technologies are optimized.
If you decide to use any of these technologies or have already used them. You can follow the
below mentioned guidelines to curtail shortcomings.
Frames
Using frames in a distinct way will enable you to send the <no frames> section page to search
engines and the frames section to the browser i.e. to the users. The <no frames> section need
not be logical to what is being displayed by the browser as the user may view it manually. Unless
the user makes use of the View Source option in the browser, the <no frames> section is not
visible.
Remember to keep your content relevant to the page. Also keep note that the “closer-lock” icon is
not seen on the browser window if the shopping cart pages are on a secure server covered in
frames from a non-secure server. If you want to guide people to secure pages then you will have
to leave out frames. As people will take the page to be non-secure, this is not the case. This can
turn into a profit making situation as most people actually do look for such secure lock icons.
JavaScript
The developers of fancy web pages may not like to hear this, but what we said earlier for Frames
stands true in case of JavaScript as well. The more the use of JavaScript, the less are your
chances to gain rankings on search engines. If using JavaScript, keep the script contents in a
remote.js file to not affect your search engines rankings.
Below is an example of how you can do this, in your .html page merge the remote.js file:
<script language=JavaScript src=“javascript/remotefile.js”
type=“text/javascript”></script>
Then place your javascript code in the remote file (i.e. remotefile.js).
Therefore if your business largely depends on being found then we would suggest that you deprive
your web site of these two technologies. According to our studies and observations so far, these
two softwares reduce sales. And there are a number of other ways to boost rankings via other
good technologies.
Flash
Relying heavily on Flash for ranking purposes will only bring you disappointments, as it is difficult
for search engine optimization.
When we make use of any technology, we are bound to raise our expectations from them. But
with Flash, we must not have any expectations for it is extremely difficult for search engines to
optimize pages using Flash. Search Engine Optimization is determines a web page by the
keywords used in a page. Whereas if you are using Flash, any content used in it will make no
contribution to your rankings.

2. But if you make use of the following rules then you may use it:
1. Do not make your entire page a huge flash file. Build a page containing plenty of index-able
matter i.e. outside the flash file. If you make use of Flash only to animate a part of your web page
and keep the rest of your web page in simple plain HTML then it is commendable. Search engines
will then index the HTML part and simply avoid the Flash section. If this is not the case, and your
site is entirely built using Flash then it is sure to be at a ranking disadvantage.
2. Using the <noembed> tag - If you need to develop a Flash web page then make sure that your
flash links are enclosed in <noembed> tags. HTML also has a <noembed> tag. This can be used
instead of using Flash. Giving search engines something to index and provide an option to users
without flash installed in their browsers.
Though Google is one search engine that made some progress in indexing Flash pages, depending
on this sole reason is of no use as they don't do it properly. Flash pages lack behind in comparison
to Non-flash pages when it comes to gaining rankings.
Unlike websites like Oprah.com that rankings pretty well despite being a flash site and an
unfriendly one with search engines. This is because of the name recognition and money power
that it ranks well and is famous among users. If you too have the brand value, recognition and
can spend a hefty amount then you are welcome to set forth on the flash journey.
Flash pages have to work hard to get customers the rankings they desire for, whether it is
optimizing via the HTML portion of a web page or by spending on advertising. Use these different
ways suggested and make sure that your targeted keywords are indexed and also found outside
the flash files.
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