1. Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

2. Match the tagline to the Disney film:
The Great Escape
She has the best of both
worlds...now she has to pick one
The Game Has Changed
Whatever they dream up...he has to
survive
Fully Awesome
No Gut, No Glory.
In Space No One Can Hear You Clean

3. Website www.flynnlives.com based on
the main character of the Tron films set
up.
Events were organised around the world
to raise awareness of the film
http://www.flynnlives.com/event.htm.
Video clips and other promotions were
also posted onto the website.
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

4. Pixar films tend to also appeal to older
audiences than many other animated
films.
Because of this Pixar and Disney set out
to target people in their twenties when
promoting Toy Story 3 (who would have
seen the original Toy Story when they
were younger).
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

5. Toy Story 3 was also promoted using
videos posted onto YouTube.
Watch the following video and think
about what audience is being targeted.
Groovin' with Ken
Lots-o'-Huggin' Bear Viral Video
Watch the video and identify how it
may help promote Toy Story 3.
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

6. "Toy Story 3" is about Andy going off to college (and thus, the
future of his toys), so to promote the film, Disney and Pixar
are taking "Toy Story 3" to college!
In April, Disney will be visiting college campuses across the
country and showing off the first 65 minutes of the film.
Known as the "Special Cliffhanger Edition," the idea is to get
college kids reunited with the franchise and excited to see
how the film turns out when it hits theaters on June 18th,
2010.
You can sign up for an event at your campus by visiting
the Disney/Pixar Facebook Page. Tickets and seats are still first
come, first serve, so just because you RSVP doesn't mean
you're guaranteed a spot -- get to your school's theater early!
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

7. Research the marketing of one or two recent Disney
films. You could find out more about the marketing
of Toy Story 3, Tron Legacy, or Alice in Wonderland.
Or you could find about another recent Disney
release such as Wreck-It Ralph, Brave, The Avengers,
The Muppets, Frankenweenie, or any other Disney
film.
Find out about:
• use of social media
• opportunities for synergy
• promotional strategies
• media advertising
Be ready to feedback your ideas to the class.
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.

8. How do Disney market their
products?
Explain your answer with
reference to specific marketing
activities for at least one Disney
film.
Lesson Objectives: To be able to explain how Disney
market their films using specific examples.