LinkedIn Best Practices for Buyer & Sellers
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LinkedIn continues to grow as a business building social media tool. It starts with setting up a good profile and continues through building out a company page, group and running a campaign. This talk will start with the “why” and quickly move through the “how” of using LinkedIn. Some of the topics to be addressed: Building a Successful Profile Sharing your Subject Matter expertise Recruiting vs Other Uses of LinkedIn The Power of LinkedIn Groups LinkedIn Integration & Outlook/Google+ In Mail
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Más de J.R. Atkins, MBA, MDiv
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LinkedIn Best Practices for Buyer & Sellers
- 1. LINKEDIN BEST PRACTICES FOR BUYER & SELLERS J.R. Atkins, MBA Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing jratkins@SomethingDifferentCompanies.com Institute for Supply Managers, Dallas, TX Download this presentation at: SlideShare.net/jratkins
- 2. AGENDA • Building a Successful Profile • Sharing your Subject Matter expertise • Recruiting vs Other Uses of LinkedIn • The Power of LinkedIn Groups • LinkedIn Integration & Outlook/Google+ • Getting LinkedIn Help
- 3. PERSPECTIVE
- 4. EFFECTIVENESS BEGINS WITH A STRONG PROFILE • Complete and accurate contact Info • Strong summary with white space and bullets • URL links to your website, social media • Published Articles and PowerPoints
- 5. REGULAR, CONSISTENT ACTIVITY • Consuming and Publishing • Building Relationships via Communication • Publish Articles • Long-Form Posts on LinkedIn – Overview • Publishing Long-Form Posts on LinkedIn
- 6. ARE YOU A SME? SUBJECT MATTER EXPERT • Showcase your Subject Matter Expertise • Connect with other SME’s • Go to your Network for Answers & they will come to you
- 7. GROUPS Groups are Golden People Gather by Interest Building Relationships via Communication Consistency leads to Results Daily Post You Connections Group Post New Connections
- 8. CONNECTING WITH A PURPOSE • Are you Collecting or Connecting? • Stephen Covey: Seek first to understand… • Have an Abundance Mentality • Connect with a Purpose • The Gold in Tier 3
- 9. EMAIL INTEGRATION • Plug In for Outlook & Gmail • Integrates LinkedIn and your email & social media
- 11. LINKEDIN HELP • God, Google & YouTube • LinkedIn Help Center
- 12. What do I do? - Conference Presentation - Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: SlideShare.net/jratkins LINKEDIN BEST PRACTICES FOR BUYER & SELLERS