In light of Google's Panda and Penguin updates, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left". Speaking for Emarketeers, Kelvin Newman reveals whether content marketing is just another fad or whether it simply cannot be ignored.

1. Content Marketing:
The Future Or Just Another
Buzzword?
Kelvin Newman
27th June 2013
@kelvinnewman
Wednesday, 26 June 13

2. Strategy Director
SiteVisibility
A digital agency specialising in retail,
travel and financial services
Wednesday, 26 June 13

3. Organiser
BrightonSEO/Content
Marketing Show
Two Free (and awesome) Conferences
Wednesday, 26 June 13

4. Co-Founder
Clockwork Talent
Decent Digital Recruitment
Wednesday, 26 June 13

5. They always say
start with a joke
Wednesday, 26 June 13

6. But I’m going to
start with two
graphs instead
Wednesday, 26 June 13

7. Wednesday, 26 June 13

8. Gartner Hype Cycle
Wednesday, 26 June 13

9. But why the hype?
Wednesday, 26 June 13

10. First we had panda
Berto Garcia
Wednesday, 26 June 13

11. This update is
designed to reduce
rankings for low-
quality sites—sites
which are low-value
add for users, copy
content from other
websites or sites that
are just not very
useful.
Matt Cutts, Google
planetc1
Wednesday, 26 June 13

12. and then penguin
Wednesday, 26 June 13

13. In the next few days,
we’re launching an
important algorithm
change targeted at
webspam. The change
will decrease rankings
for sites that we believe
are violating
Google’s existing
quality guidelines.
Matt Cutts, Google
jolieodell
Wednesday, 26 June 13

14. And that’s before we get started
on Facebook
Wednesday, 26 June 13

15. 1 Billion Users
Every Month
Wednesday, 26 June 13

16. 240 Million Photo’s
Per Day
Wednesday, 26 June 13

17. 2.7 Billion Likes
Everyday
Wednesday, 26 June 13

18. People share billions of
pieces of content
everyday
Wednesday, 26 June 13

19. One trillion connections
of a thousand different
types
Wednesday, 26 June 13

20. 1,000,000,000,000
Wednesday, 26 June 13

21. Exceptional content takes
all the rewards
Wednesday, 26 June 13

22. Content Marketing
is all the marketing
that’s left.
Seth Godin
http://lor3nzo.com/
Wednesday, 26 June 13

23. A Short History of
Link Building
Wednesday, 26 June 13

24. A Process For
Content Marketing
Wednesday, 26 June 13

25. Twelve Tools
Wednesday, 26 June 13

26. A Short History of
Link Building
Wednesday, 26 June 13

27. it was easy...
rox sm
Wednesday, 26 June 13

28. then penguin came
along...
jamesonf
Wednesday, 26 June 13

29. and now it’s hard
Alex E. Proimos
Wednesday, 26 June 13

30. Not True
Wednesday, 26 June 13

31. It was always hard
normalityrelief
Wednesday, 26 June 13

32. we just got lazy
Nickolas Nikolic
Wednesday, 26 June 13

33. Warning slightly
laboured metaphor
ahead
Wednesday, 26 June 13

34. Pounds & Pennies
edvvc
Wednesday, 26 June 13

35. Google Wants to be
a ‘real boy’
kennymatic
Wednesday, 26 June 13

36. An Aside;
Wednesday, 26 June 13

37. What’s a good link?
Wednesday, 26 June 13

38. Proximity to ideal
Wednesday, 26 June 13

39. wikipedia as ideal
Wednesday, 26 June 13

40. Reasonable Surfer
Model
Richard Masoner / Cyclelicious
Wednesday, 26 June 13

41. Not what an SEO
would build
net_efekt
Wednesday, 26 June 13

42. Not Embarrassing
Wednesday, 26 June 13

43. Another Aside;
Wednesday, 26 June 13

44. Aren’t Links Dead?
CaioSchiavo
Wednesday, 26 June 13

45. Social Signal
=
Rankings
Wednesday, 26 June 13

46. Correlation
≠
Causation
Wednesday, 26 June 13

47. Rankings
=
Social Signals
Wednesday, 26 June 13

48. More complex than
that, but we now
have a great
compass
Heartlover1717
Wednesday, 26 June 13

49. A Process For
Content Marketing
Wednesday, 26 June 13

50. THEME
Ed.ward
Wednesday, 26 June 13

51. Tribes
kenjonbro
Wednesday, 26 June 13

52. Hook
iPeat
Wednesday, 26 June 13

53. Engaging Content
Wednesday, 26 June 13

54. Marketing
Wednesday, 26 June 13

55. Evaluation
Wednesday, 26 June 13

56. BrightonSEO
Salary Survey
Wednesday, 26 June 13

57. Tribes
kenjonbro
Wednesday, 26 June 13

58. Hook
iPeat
Wednesday, 26 June 13

59. Engaging Content
Wednesday, 26 June 13

60. Marketing
Wednesday, 26 June 13

61. Evaluation
Wednesday, 26 June 13

62. Pro-tips
AaronFTM
Wednesday, 26 June 13

63. Involve your ideal
linkers
flickr-330935066-hd.jpg
Wednesday, 26 June 13

64. Excellent isn’t
enough
Wednesday, 26 June 13

65. The quest for
exceptional
Wednesday, 26 June 13

66. Content Doesn’t
Follow an S-Curve
Wednesday, 26 June 13

67. Venture Capital
Content Creation
PhilosophyWednesday, 26 June 13

68. Twelve Tools
Wednesday, 26 June 13

69. Uber-Suggest
http://ubersuggest.org/
Wednesday, 26 June 13

70. Social Crawlytics
http://socialcrawlytics.com/
Wednesday, 26 June 13

71. Question Referrers
http://www.slideshare.net/kelvinnewman/5-instantly-
actionable-insights-from-google-analytics
Wednesday, 26 June 13

72. Toluna
http://www.tolunaquick.com/
Wednesday, 26 June 13

73. Quora
http://www.quora.com/
Wednesday, 26 June 13

74. Discussion Search
Wednesday, 26 June 13

75. Follower Wonk
http://followerwonk.com/
Wednesday, 26 June 13

76. Content Idea Generator
Google Doc
https://docs.google.com/spreadsheet/ccc?
key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0
Wednesday, 26 June 13

77. Amazon KDP
https://kdp.amazon.com/self-publishing/signin
Wednesday, 26 June 13

78. Cloud Flood
http://www.cloudflood.com/
Wednesday, 26 June 13

79. Out Brain
https://www.outbrain.com/
Wednesday, 26 June 13

80. Clockwork Pirate
http://www.clockworkpirate.com/
Wednesday, 26 June 13

81. tl;dr
produce something
exceptional that
you know people
will link to and
help them do so...
Wednesday, 26 June 13

82. Kelvin Newman
kelvin@brightonseo.com
@kelvinnewman
Wednesday, 26 June 13

83. Wednesday, 26 June 13