49. Sell Sequence Technique Explain your business proposition. This step relates the value of your product to its cost. It should be discussed last, since you always want to present your product’s benefits and marketing plan relative to your product’s price. Step 3 Present your marketing plan. For wholesalers and retailers, this is your suggestion on how they should resell the product. For end users, it is your suggestion on how they can use the product. Step 2 Fully discuss the features, advantages and benefits of your product. Tell the whole story. Step 1 Method Sequence