This presentation covers social media by the numbers, why a jobseeker should leverage social media, social media networking how tos, merging online and offline communities, developing digital assets - This workshop cuts through the noise and clutter of social media for you.You’ll learn how to get started with social media; which social media platforms make the most sense for your business; how to augment your marketing and business development strategies with these platforms; and how to find relevant followers; fans and friends, hence customers. Social media is where your customers and clients are, so it’s where you need to be no matter how small your presence

1. Judy Parisella Chelsea, MA 02150 e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella Leverage Social Media As Part of Your Job Search Strategy Go Through Life Like Its ONE Big Networking Event OnLine and Offline

2. 03/25/11 Leverage Social Media in Your Job Search Who Does Your ‘ on-line’ Profile(s) Matter to most?

3. 03/25/11 Leverage Social Media in Your Job Search

5. 03/25/11 Leverage Social Media in Your Job Search Your Social Networks; On-Line Communities and ON-LINE Reputation Matters more to a Stranger Permission Based Stalking

6. 03/25/11 Leverage Social Media in Your Job Search Consider your ON-LINE Reputation the FIRST IMPRESSION It’s ‘GOTTA’ COUNT! It takes 55 points of direct contact to change a ‘first impression’ So make it COUNT BIG!

7. 03/25/11 Leverage Social Media in Your Job Search Your NAME List 4 DESCRIPTIVE words you hope people would use when they describe you. 1. 2. 3. 4. This list is for your EYES only! Your NAME Your NAME Your NAME Your NAME Your NAME Introduce yourself to someone in the room – you’ll have just a couple of minutes! Hand them one of the remaining cards – they are to add at least ONE word to the card describing you – DO NOT RETURN THE CARD TO THE OWNER – HOLD for end of exercise pick up! You’ve got 10 minutes! First Impression Exercise!

9. 03/25/11 Leverage Social Media in Your Job Search What is Social Media? Its about UGC

10. 03/25/11 Leverage Social Media in Your Job Search

11. 03/25/11 Leverage Social Media in Your Job Search A Have you Successfully hired through a social network? YES 58.1% Q Why Consider Social Media as Part of your Digit Resume 2010Survey

13. 03/25/11 Leverage Social Media in Your Job Search Know What’s Being Said … .. About You And it’s NOW what… & “ Your brand is not what you say it is, it’s what Google says it is.” -Chris Anderson, Editor-in-Chief, Wired Magazine

17. 03/25/11 Leverage Social Media in Your Job Search Build, Market and Monitor Your Personal Brand 4. Build Your Online Empire Create/share interesting & relevant content 5. Market Your Brand Join groups; comment on blogs; speak to organizations etc. 6. Monitor Your Reputation Use rep monitoring tool: http://www.google.com/alerts Leverage the positives – prevent the spreading of the negative

19. 03/25/11 Leverage Social Media in Your Job Search DEEP DIGITAL Reputation DIVE http://pipl.com/

21. 03/25/11 Leverage Social Media in Your Job Search Volume | Credibility | Relevancy Social Media Platforms in Your Career efforts You want to be Heard ; Earn Respect & Trust ! Select the Social Media Platforms that make the most sense for building your Social Media Resume.

22. 03/25/11 Leverage Social Media in Your Job Search WHY These Platforms? = 100 million members | Fortune 500 Executives | 170 industries | 200 countries | New member every second = 500 million active users | 50% sign on daily | 30 Billion pieces of content shared among users monthly = 142 million daily tweets | 600 million search queries per day| 180 million unique monthly visitors = 2 billion videos viewed daily | 24 hours worth of video uploaded every minute | User age range 18-55

23. 03/25/11 Leverage Social Media in Your Job Search Our Social Media Focus – Physical space reference = Professional business office = Backyard BBQ; block party, and now - The golf course = Time between two train stops = M ovie Theater Ask yourself; ‘How do I interact in these spaces?’, then create the appropriate ‘business’ content for that space.

24. 03/25/11 Leverage Social Media in Your Job Search Create Your Digital Assets– Start with LinkedIn Go to: http://www.linkedin.com/home Once your account is set up – Adjust your settings BEFORE you do an extensive build out and/or update of your information

25. 03/25/11 03/25/11 Leverage Social Media in Your Job Search Go to: http://www.linkedin.com/home Create/Connect Your Digital Assets– Start with LinkedIn

26. 03/25/11 Leverage Social Media in Your Job Search www.buyteddieonline.com/ Connect Other Digital Assets to Your LinkedIn Profile Pick up where your paper resume left off. Online resumes can showcase portfolios , past work , presentations and endorsements http://jobmob.co.il/blog/social-media-job-search-tools/#ixzz0msQxhNcp

30. 03/25/11 Leverage Social Media in Your Job Search LinkedIn as the catalyst to other Social Platforms and Hiring Mgrs Example of

31. 03/25/11 Leverage Social Media in Your Job Search LinkedIn as the catalyst to other Social Platforms and Hiring Mgrs Example of Does Michael or Keurig have other Social Platforms to Follow?

32. 03/25/11 Leverage Social Media in Your Job Search Permission Based Stalking at it’s BEST Example of Michael’s Groups Participate in a FLESH Networking Event that your target Hiring Mgr is likely to attend

33. 03/25/11 Leverage Social Media in Your Job Search http://twitter.com/ Build and Connect A MICRO BLOG – 140 Characters Strong

34. 03/25/11 Leverage Social Media in Your Job Search Monitor | Listen | Participate TweetDeck is the leading browser for the real-time and social web, users connect with Twitter , Facebook , LinkedIn . TweetDeck shows you everything you want to see at once, stay organized and up-to-date TweetDeck lets you listen to conversations involving your Target Companies http://www.tweetdeck.com/

35. Leverage Social Media in Your Job Search 03/25/11 http://www.facebook.com/ What will a Prospective Employer find? Your Groups of interest; Wall postings; Events you’re attending, etc. Consistent Message Consistent Branding

36. 03/25/11 Leverage Social Media in Your Job Search Build and Connect Add a Business Page if you’re Consulting or Contracting = It’s a SHOWCASE Opportunity

37. 03/25/11 Leverage Social Media in Your Job Search http://www.youtube.com/ Build and Connect

39. 03/25/11 Leverage Social Media in Your Job Search Not dig'n a Video resume! Then create a HOW TO: Talent | Hobby | Passion

40. 03/25/11 Leverage Social Media in Your Job Search Consider a P ersonal URL Buy a domain name with free web tools http://www.godaddy.com/ http://www.bravenet.com/ … or a Free Blogging Site: https://www.blogger.com/ http://wordpress.org/

41. 03/25/11 Leverage Social Media in Your Job Search Connect Your Digital Assets Recommendations

42. 03/25/11 Leverage Social Media in Your Job Search Ways to Connect your Digital Resume Assets

43. 03/25/11 Leverage Social Media in Your Job Search Consider your email signatory a Marketing Tool

44. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers |

45. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers |

46. 03/25/11 Leverage Social Media in Your Job Search How to Find Friends | Fans | Followers Twitter’s Find People option : Twitter Search : Twellow: “The Twitter Yellow Pages” : Twubble: Twubble works by going through your Follower list and then jumping one step further to go through your follower’s Followers to create a brand new list of people for you to follow. Localtweeps: the leading user-created hyperlocal directory. http://localtweeps.com MrTweet : An automated system that recommends interesting people for you to follow based on your own Twitter usage. Twitter Job Search : http://www.twitjobsearch.com/ http://twitter.com/invitations/invite_by_email http://www.twellow.com/ http://crazybob.org/twubble/ http://mrtweet.com/ http://search.twitter.com/

47. 03/25/11 Leverage Social Media in Your Job Search Job Search Twitter Job Search: http://www.twitjobsearch.com/

52. 03/25/11 Leverage Social Media in Your Job Search Judy Parisella Chelsea, MA 02150 e: [email_address] http://www.linkedin.com/in/judyparisella www.mojo2go.us http://twitter.com/Mojo2Go http://www.facebook.com/mojo2Go.Community.Civility.Projects Authorized Online Teddie Peanut Butter Retailer Available in All Natural | Organic | w/Flax Seed Made from only the highest grade USA grown peanuts! YUM!! Questions? Comments? Curiosities? Other stuff? Send us a note: [email_address] www.buyteddieonline.com www.twitter.com/TedPeanutButter www.facebook.com/TeddiePeanutButter