Social Media Tips for Small Businesses On The Go

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This is a copy of my 30 minute presentation for North By North Shore, the North Shore of Massachusetts digital marketing event of the summer! www.northbynorthshore.com #NXNS

Tecnología Empresariales

Julia Campbell, J Campbell Social
Marketing
www.jcsocialmarketing.com
www.northbynorthshore.com

› Any online technology or practice that people
use to share (content, opinions, insights,
experiences, perspectives and media).
› REAL interactions in REAL time.

North By North Shore - www.northbynorthshore.com

North By North Shore - www.northbynorthshore.com

 Facebook – People you already know
(or used to know)
 Twitter – People you want to know
 Google+ - People you don’t know yet
 Pinterest – People who do stuff/have stuff
you want to do or have
 LinkedIn – People you work/worked with
or want to work with

North By North Shore - www.northbynorthshore.com

 What’s New
› Timeline Cover Photo – What are the rules
› Custom Tab Icons (111pixels x 74 pixels)
› Ability to see new Likes in chronological
order
› Schedule future posts
› Administrator levels
› Messages • Milestones
› Pinning to top • Compelling images
› Highlights are VITAL

North By North Shore - www.northbynorthshore.com

 Online Pin Board
 Perfect – in fact, mandatory – for anyone
selling anything to women
 Pin products, craft ideas, recipes,
infographics – compelling photos!
 Who is kicking butt on Pinterest?
› www.pinterest.com/realsimple
› www.pinterest.com/nonprofitorgs

North By North Shore - www.northbynorthshore.com

http://pinnablebusiness.com/20-ways-to-make-your-service-
business-more-pinnable/
North By North Shore - www.northbynorthshore.com

 A graphic with a quote, saying, or inspirational
message.
 A graphic with your blog post headline.
 Before & after photos that show the result of
your service or expertise. PRO TIP: Stack them
under each other rather than side by side.
 Images of you, your team, your office, your
inspiration or motivation (people like to know
the face of the business).
 A humorous image such as a comic or meme.
 A photo or scan of an illustration, scrapbook
page, doodle pad, brainstorm, or sketch.
North By North Shore - www.northbynorthshore.com

 Circles
 Hangout
 Explore
 How it’s used:
 Geeks
 Early-adopters
 Discovering

North By North Shore - www.northbynorthshore.com

 The future is PHOTOS.
 Get Instagram on your Smartphone or
Tablet. Now.
 Photo editing.
› Picmonkey
› Befunky

North By North Shore - www.northbynorthshore.com

 Mobile photo-
sharing app
 Also a social
network
 Adding filters
 Use hashtags
 Photo contests

North By North Shore - www.northbynorthshore.com

• Industry blogs, • Events,
newsletters, anniversaries,
websites celebrations,
birthdays
• Google Alerts
& New York • Email newsletter
Times alerts • Current Events
• Success • Read
Stories everything and
follow
• Inspirational everyone!
quotes
• Figure out
• Want input on what’s working
an issue for others and
adapt it!
North By North Shore - www.northbynorthshore.com

 Promote your presence!
› Add the social media buttons to
the main page of your website
› Email newsletter template
› Brochures, Annual Report, any
and all printed materials
› Welcome to our email
newsletter! Email
› Thank you for
donating/purchasing! Email
› ASK. Staff, volunteers, customers,
constituents
North By North Shore - www.northbynorthshore.com

› www.socialmention.com
› www.socialmediaexaminer.com
› www.hubspot.com
› www.johnhaydon.com
› www.jcsocialmarketing.com

North By North Shore - www.northbynorthshore.com

julia@jcsocialmarketing.com
www.jcsocialmarketing.com
978-578-1328
@skullsflying
Facebook.com/
jcsocialmarketing
Gplus.to/jcsocialmarketing
Pinterest.com/juliagulia77

North By North Shore - www.northbynorthshore.com

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The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers. With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online? In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.

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The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you! What you’ll learn: Best practices for recruiting fundraisers for your campaign; How to invite team members directly from your GoFundMe Charity campaign; How to share on social media to reach new audiences and expand your fundraiser base; How to communicate with and support your fundraisers during the campaign.

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Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing. Nonprofits, libraries, and organizations across the globe are asking: How can we continue to post on social media about changes occuring due to the pandemic? How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest? How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment? We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come. Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

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If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings. Registration or ticketing is great for your campaign if you need to: Combine registration and fundraising into one smooth process Collect a participation fee Ask your supporters additional custom questions Organize supporters to participate in a live event Sell tickets, spots, or merchandise In this webinar, you will learn: How to set up the Registration and Ticketing functionality; How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types; How to take advantage of GoFundMe’s donation and sharing tools; How to leverage these tools to reach more of our network and drive more registrations.

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Social Media Tips for Small Businesses On The Go

1. Julia Campbell, J Campbell Social Marketing www.jcsocialmarketing.com www.northbynorthshore.com

2. › Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media). › REAL interactions in REAL time. North By North Shore - www.northbynorthshore.com

3. North By North Shore - www.northbynorthshore.com

4.  Facebook – People you already know (or used to know)  Twitter – People you want to know  Google+ - People you don’t know yet  Pinterest – People who do stuff/have stuff you want to do or have  LinkedIn – People you work/worked with or want to work with North By North Shore - www.northbynorthshore.com

5.  What’s New › Timeline Cover Photo – What are the rules › Custom Tab Icons (111pixels x 74 pixels) › Ability to see new Likes in chronological order › Schedule future posts › Administrator levels › Messages • Milestones › Pinning to top • Compelling images › Highlights are VITAL North By North Shore - www.northbynorthshore.com

6.  Online Pin Board  Perfect – in fact, mandatory – for anyone selling anything to women  Pin products, craft ideas, recipes, infographics – compelling photos!  Who is kicking butt on Pinterest? › www.pinterest.com/realsimple › www.pinterest.com/nonprofitorgs North By North Shore - www.northbynorthshore.com

7. http://pinnablebusiness.com/20-ways-to-make-your-service- business-more-pinnable/ North By North Shore - www.northbynorthshore.com

8.  A graphic with a quote, saying, or inspirational message.  A graphic with your blog post headline.  Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.  Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).  A humorous image such as a comic or meme.  A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch. North By North Shore - www.northbynorthshore.com

9. North By North Shore - www.northbynorthshore.com

10.  Circles  Hangout  Explore  How it’s used:  Geeks  Early-adopters  Discovering North By North Shore - www.northbynorthshore.com

11.  The future is PHOTOS.  Get Instagram on your Smartphone or Tablet. Now.  Photo editing. › Picmonkey › Befunky North By North Shore - www.northbynorthshore.com

12.  Mobile photo- sharing app  Also a social network  Adding filters  Use hashtags  Photo contests North By North Shore - www.northbynorthshore.com

13. • Industry blogs, • Events, newsletters, anniversaries, websites celebrations, birthdays • Google Alerts & New York • Email newsletter Times alerts • Current Events • Success • Read Stories everything and follow • Inspirational everyone! quotes • Figure out • Want input on what’s working an issue for others and adapt it! North By North Shore - www.northbynorthshore.com

14.  Promote your presence! › Add the social media buttons to the main page of your website › Email newsletter template › Brochures, Annual Report, any and all printed materials › Welcome to our email newsletter! Email › Thank you for donating/purchasing! Email › ASK. Staff, volunteers, customers, constituents North By North Shore - www.northbynorthshore.com

15. › www.socialmention.com › www.socialmediaexaminer.com › www.hubspot.com › www.johnhaydon.com › www.jcsocialmarketing.com North By North Shore - www.northbynorthshore.com

16. julia@jcsocialmarketing.com www.jcsocialmarketing.com 978-578-1328 @skullsflying Facebook.com/ jcsocialmarketing Gplus.to/jcsocialmarketing Pinterest.com/juliagulia77 North By North Shore - www.northbynorthshore.com

Social Media Tips for Small Businesses On The Go

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