1. S W
T
Strengths
• Nearly Self-owned with $300 in revolving
monthly debt.
• Able to travel efficiently for long distances
at a cost that allows for investments into
opportunity.
• Able to create, record and produce cost-
effective and industry quality material.
Opportunities
• Small/Mid Size Blues Festivals
• Music Licensing for independent
productions (games, movies, etc.)
• Growth outside of the local market by
utilizing dedicated fan base
Threats
• Potential for ill-committed band members
that may not fully support the name. (Not
being a “band”, but being a musician “for
the name”.)
• Venues consistently wanting to pay less.
O
Weaknesses
• Frequent turnover of band members has
impeded musical cohesion in the group.
• Rather ineffective at creating new work
and expanding the client list.
• Management skills suffer due to
compassion rather than business focus.
• Inconsistent management traits due to
overloading of responsibilities.
JP3 SWOT ANALYSIS
Notas del editor
This SWOT tickler seems to open up some basic ideas in a general way. This would be a good tool to use with a focus on a specific goal. From what is listed here, I could pontificate a specific goal may include:
Play Music for fun and potential future profit,
minimizing cost of playing music
developing a core of band members leading to cohesive growth in writing original music for fun and possible sale generating revenue.
To be able to perform and travel to Small and Mid Sized Blues Festivals cost effectively yet comfortably.
Develop fan base leading to larger audiences and related gross revenue.
Please use this as a starting point to defining the goal. This is quick and rough, just to get this started…..
Steps to address:
Define goals for Management
Define goals for musicians
Define goals for non-musician participants
Develop long range goals that meet the goals of Management, musicians and participants - why are we doing this, who is in it, what are we doing, where do we do this, when do we do this?
How do we get paid to do this
How is revenue distributed to Management, musicians, Participants (MMP)
List sources of revenue for MMP, shows, merch, CD sales, Internet Sales, Tip Jar, etc.
List sources of expences paid by who
Develop P&L for JP3 LLC
Develop monthly status reports and meeting agenda for band schedules and income status. This can be as simple as a monthly status email or VTC or sit down at a bar or in the van on the road
Agenda items should include:
financial status,
P&L review,
gig calendar review,
past gig performance critique,
events of note since last meeting,
open business to discuss,
open issues,
progress reports from others assigned a task.
Inventory of merch, CD’s and revenue items to be replenished.
Potential Gigs and
new venues, festivals to send press packs,
followup on cold calls status,
equipment status,
equipment maintenance schedule (including vehicle),
cost saving ideas,
reviews of past venues associated personnel, hotels, restaurants, etc.
Colateral duties to be assigned,
discussions of hiring additional personnel, job (cost justification) descriptions