business management

2. 
RevPATH)

3. 
,
hanks,noland and cross
1992)
see Boyd
and Bilegan 2003; McGilland van Ryzin 1999; Weatherford
and Bodily 1992)


4. Haden 2007)
2005
18
200
Haden
2007)
130
9(

2006
ISPA] 2006)

5. 
,
2003, ISPA
ISPA

6. 
Destination Spa

7. 
Day Spa

Hotel& Resort Spa

8. (Smith Leimkuhler, and Darrow
)

9. 
,

10. 
,

11. 




10%)



12. 


,
,
,

13. 

14. 

15. 






revpath

16. RevPATH

,
70-85
5-20
15

revpath
high-end
;

17. 

)
revpath
$ 200
$ 140 (
$ 200
$ 1,600


6:00-19:00
revpath
$ 80 ($ 1,600
20

revpath

70
$ 100
$ 8,000
[20
($ 8,000 /[20
80
×1
$ 8,000
×4

18. ​
revpath

$ 72,
)
A
$ 180,
D
80 $
B
40
90
C
revpath 72 $
A

19. revpath




revpath
revpath
RevPATH

20. 
revpath
revpath
POS,
revpath
16:00
01:00
11:00


3:00
Busy periods
Slow periods

21. 

KIMES, et al. 1998)
Revpath
Time Management
revpath

23. 
-

24. 



25. 

26. 
,
20

27. 
,
(Kahneman,
Knetsch, and Thaler1986; Kimes and Wirtz 2003)

(Kahneman, Knetsch, and Thaler 1986) .

28. 
›
›
›
›
(value)

29. 
Dolan andSimon 1997)

30. Walk-in

31. 
Revpath
Revpath

32. 



33. 