Does Your Business Want to Make Money?

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The document discusses how consumers, especially younger consumers, are finding products and services online through social networks, mobile devices, and web searches. It provides statistics showing that the majority of consumers discover products through search engines, emails from merchants, and word of mouth. The document then asks a series of questions about how businesses can attract these online consumers through strategies like analytics, search engine optimization, online branding, web video, and online advertising. It announces a workshop on leveraging online advertising for small businesses.

Tecnología Empresariales

Does Your Business
Like
Jeff Vreeland
AAF Birmingham Ad Expo

How Do You Want
Consumers to Find
You Online?

How Are Consumers Finding You?
• 29% of respondents aged 18-34 said they have
discovered a product or service through a social
network
• 41% of consumers aged 18-34 are using their
mobile device to complete purchases of products
and services
• 80% of consumers say web stores can be improved
• 47% of women & 39% of men shoppers cited
emails from merchants as helping them to discover
products

Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and
Behaviors

How Are Consumers Finding You?

Search Engines 52%

Emails 42%

Word of Mouth 31%

Print 30%

Online Marketplace 27%

Online Ads 21%

Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and
Behaviors

Consumer Online Activity

Source: Nielsen View

What Are Consumers
Doing on Your Website?

• Analytics
• Conversion
• Goals
• Campaign

What is Your
Strategy to Attract
Consumers?

What is Your
Digital Strategy?
• Online Branding
• Search Engine
Optimization

• Interactive
Communications

What is Your
Digital Strategy?

• Web Video
• Online Advertising

Questions?
“How to Leverage Online Advertising for Your Small Business”
October 25, 2011 | 9:00am – 4:00pm
Cost $69 (includes lunch from Teds Birmingham)
bit.ly/bbjworkshop

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This is my graduate and professionals thesis presentation when I studied at ESCP Europe business school and worked at Criteo. The purpose of this thesis was to study consumer behaviour of online purchasing initially. This study has been realised through geography and demography research, path to purchase journey analysis, as well as consumer online purchasing experience. I further aimed to assess the consumer attitude and investigate the trust issue of individuals in online advertising. My study then went to how to build consumer trust in online advertising by using different approaches and building closer relationship between online advertising and consumer. I further believe that solutions including cultural and regional differences in perceptions of digital trust and transparency of personal data will be the key to enhance consumer trust in online advertising and advanced information technologies will improve sales performance. Copyright: Gerry Long HONG Photo Credit: Criteo

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Does Your Business Want to Make Money?

1. Does Your Business Like Jeff Vreeland AAF Birmingham Ad Expo

2. How Do You Want Consumers to Find You Online?

3. How Are Consumers Finding You? • 29% of respondents aged 18-34 said they have discovered a product or service through a social network • 41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services • 80% of consumers say web stores can be improved • 47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors

4. How Are Consumers Finding You? Search Engines 52% Emails 42% Word of Mouth 31% Print 30% Online Marketplace 27% Online Ads 21% Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors

5. Consumer Online Activity Source: Nielsen View

6. What Are Consumers Doing on Your Website? • Analytics • Conversion • Goals • Campaign

7. What is Your Strategy to Attract Consumers?

8. What is Your Digital Strategy? • Online Branding • Search Engine Optimization • Interactive Communications

9. What is Your Digital Strategy? • Web Video • Online Advertising

10. What is Your Digital Strategy? • Web Video • Online Advertising

11. Questions? “How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm Cost $69 (includes lunch from Teds Birmingham) bit.ly/bbjworkshop

Notas del editor

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29% of respondents aged 18-34 said they have discovered a product or service through a social network41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services80% of consumers say web stores can be improved47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products\n
52 % of Search Engines\n42% of Emails\nWhen asked about the most common ways they discover new products, respondents answered the following:\n31% of Word of Mouth\n30% Print\n27% Online Marketplace\n21% Online Ads\n
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Does Your Business Want to Make Money?

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