Case Studies, tools and tips for finding amazing talent using social media.

1. HR and Social Networking Finding Amazing Talent Online

2. HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.

3. Group cooperation mentality Favoringinformal trusted networks rather than formal systems Expectation of being able to comment Increased usage of text, photo, video Information in real time

7. The Basics

8. Your Employees in Social Medialand

10. 2 years ago, they made a change

12. Case Study – Hardware@Microsoft Understanding the target Where employed? Where they went to school? What associations they joined? What they read? Passive job seekers? Out of 620,000 engineers, they had a pool of 2500+ that were reliability engineers

13. Case Study – Hardware@Microsoft The role of social networking LinkedIn Group – not for recruiting, but for engineers to network and share ideas “Reliability Engineering on a Global Scale” Not branded as Hardware@Microsoft

14. Case Study – Hardware@Microsoft The role of social networking Facebook Hardware@Microsoft page Twitter Hardwarejobs Members of the 2500+ base were invited to become fans and follow on Twitter “Community of Communities” approach Build “micro-communities” on 5-10 sites to reach maximum network

15. Case Study – Hardware@Microsoft The role of social networking Sourcing = Marketing Brand building – the company and YOU! Community strengthening Warm network

16. Sodexo: Social Recruiting

18. own your search results

20. Tactics and Tools

26. Wiki for policy development

27. alumni social networks for ex-employees

28. using social networks to establish relationships with potential employees, to advertise positions, and seek referrals

29. external and internal Blogging

30. You Tube channels and cool recruitment videos, job podcasts

31. Virtual Worlds for training and career fairs, Webinars

32. Twitter for conference questions and updates

34. BIBLIOGRAPHY Naked Conversations, Robert Scoble and Shel Israel The New Rules of Marketing and PR, David Scott Meerman Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava Groundswell, Charlene Li and Josh Bernoff Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, Shel Israel

35. Natalie Gonzalez Phone: (713) 779-4626 E-mail: ngonzalez@clearpointco.com Twitter: natatclearpoint Web site: www.clearpointco.com/creative Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: kami@myprpro.com Twitter: kamichat Blog: Communication Overtones,www.kamihuyse.com Web site: www.myprpro.com