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Social Networking For HR Professionals

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

Case Studies, tools and tips for finding amazing talent using social media.

EducaciónEmpresarialesTecnología
1 de 27
HR and Social Networking Finding Amazing Talent Online
HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.
Group cooperation mentality Favoringinformal trusted networks rather than formal systems Expectation of being able to comment Increased usage of text, photo, video Information in real time
The Basics
Your Employees in Social Medialand
Case Study – Hardware@Microsoft “While Microsoft is known for software, what is your vision for the hardware business?” ,[object Object]
2 years ago, they made a change
Hardware@Microsoft – more than a brand – it is a profession!,[object Object]
Case Study – Hardware@Microsoft Understanding the target Where employed? Where they went to school? What associations they joined? What they read? Passive job seekers? Out of 620,000 engineers, they had a pool of 2500+ that were reliability engineers
Case Study – Hardware@Microsoft The role of social networking LinkedIn Group – not for recruiting, but for engineers to network and share ideas “Reliability Engineering on a Global Scale” Not branded as Hardware@Microsoft
Case Study – Hardware@Microsoft The role of social networking Facebook Hardware@Microsoft page Twitter Hardwarejobs Members of the 2500+ base were invited to become fans and follow on Twitter “Community of Communities” approach Build “micro-communities” on 5-10 sites to reach maximum network
Case Study – Hardware@Microsoft The role of social networking Sourcing = Marketing Brand building – the company and YOU! Community strengthening Warm network
Sodexo: Social Recruiting
own your search results
Tactics and Tools
MoreExamples of Web 2.0 in HR ,[object Object]
Wiki for policy development
alumni social networks for ex-employees

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Social Networking For HR Professionals

  • 1. HR and Social Networking Finding Amazing Talent Online
  • 2. HR Professionals need to respond to the social and communication changes that wide community usage of these tools bring to the workplace.
  • 3. Group cooperation mentality Favoringinformal trusted networks rather than formal systems Expectation of being able to comment Increased usage of text, photo, video Information in real time
  • 4.
  • 5.
  • 6.
  • 8. Your Employees in Social Medialand
  • 9.
  • 10. 2 years ago, they made a change
  • 11.
  • 12. Case Study – Hardware@Microsoft Understanding the target Where employed? Where they went to school? What associations they joined? What they read? Passive job seekers? Out of 620,000 engineers, they had a pool of 2500+ that were reliability engineers
  • 13. Case Study – Hardware@Microsoft The role of social networking LinkedIn Group – not for recruiting, but for engineers to network and share ideas “Reliability Engineering on a Global Scale” Not branded as Hardware@Microsoft
  • 14. Case Study – Hardware@Microsoft The role of social networking Facebook Hardware@Microsoft page Twitter Hardwarejobs Members of the 2500+ base were invited to become fans and follow on Twitter “Community of Communities” approach Build “micro-communities” on 5-10 sites to reach maximum network
  • 15. Case Study – Hardware@Microsoft The role of social networking Sourcing = Marketing Brand building – the company and YOU! Community strengthening Warm network
  • 17.
  • 18. own your search results
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Wiki for policy development
  • 27. alumni social networks for ex-employees
  • 28. using social networks to establish relationships with potential employees, to advertise positions, and seek referrals
  • 30. You Tube channels and cool recruitment videos, job podcasts
  • 31. Virtual Worlds for training and career fairs, Webinars
  • 32. Twitter for conference questions and updates
  • 33.
  • 34. BIBLIOGRAPHY Naked Conversations, Robert Scoble and Shel Israel The New Rules of Marketing and PR, David Scott Meerman Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, Rohit Bhargava Groundswell, Charlene Li and Josh Bernoff Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, Shel Israel
  • 35. Natalie Gonzalez Phone: (713) 779-4626 E-mail: ngonzalez@clearpointco.com Twitter: natatclearpoint Web site: www.clearpointco.com/creative Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: kami@myprpro.com Twitter: kamichat Blog: Communication Overtones,www.kamihuyse.com Web site: www.myprpro.com