SlideShare una empresa de Scribd logo

Social Media Tools Seminar, Katie B. Roberts

•Descargar como PPTX, PDF•
•
Katie Roberts
Katie Roberts

Jan 14, 2011 seminar for BWCC, WIB Integrating Social Media in the Sales & Marketing Mix

Tecnología
1 de 25
Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts
Integrating Social Media into the Sales & Marketing Plan Katie B. Roberts January 14, 2011 @KatieBRoberts Facebook.com/Katie.B.Roberts Linkedin.com/in/KatieBRoberts KatieBRoberts.wordpress.com
Online Marketing Strategy
Online Marketing Strategy ,[object Object],[object Object]
Leverage Social Communities “If you build it, they will come…” Does not work here
Leverage Social Communities Ways to attract community members
Leverage Social Communities
Leverage Social Communities Contests Photo contest on Facebook RT content and enter to win… 1st person to tweet “Great seminar on social media, @KatieBRoberts” wins… [hint]
Leverage Social Communities LISTEN & RESPOND Brand / industry sentiment Become a thought leader Work to resolve customer issues Listen for needs of existing & potential customers Exact Target vs. Publicaster CASE STUDY:
Leverage Social Communities Humanize Honesty Sincerity Transparency Find the “voice” for each community [Skittles] Ensure others in company know “voice” lingo Use real photos instead of logos where possible
Leverage Social Communities Give to Get Offer exclusive coupons for Facebook Fans Provide links to lunchtime specials on twitter Allow access to exclusive content in Linkedin Groups Specials for checkins & mayors on Foursquare
Promote Social Media Communities
Promote Social Media Communities Website Email signature / newsletter Print collateral Assets / signage Business Cards Twitter directories Linkedin Profile
Promote Social Media Communities Facebook “Like” “Share This” and “Add to Any” Recent Tweets Calls to Action “Read more” in email Twitter #hashtags
Why people “Like” Facebook Pages 10. Learn more about company (21%) 9. Referred to by a friend (22%) 8. Access to exclusive content (25%) 7. Looking for fun & entertainment (27%) 6. Want information on future sales (30%) 5. Receive updates on future products (33%) 4. Stay informed (34%) 3. Hope to get something free (36%) 2. Show support for brand/product (37%) 1. Receive discounts or coupons (40%)
Attracting Facebook Fans Be interactive, fun, & helpful Embed videos Use Facebook Landing Pages Facebook Contests (Strutta) Focus Groups / Testing [True Lemon] Introduce new products Virtual Parties [Jeffrey Hayzlett] Trivia! [AMA Baltimore]
Attracting Twitter Followers Tweet about today’s seminar! Participate in the dialog RT, DM, comment Follow thought leaders Use #hashtags Establish relationships Announce specials, deals, sales Share blog articles, white papers, Facebook content Live event/conference tweeting
Tips to Consider Identify your tone Know your audience Leverage brand ambassadors Use real-time monitoring tools Build & use editorial calendar Point customers to content (Penn Olson) Use calls to action QUALITY vs quantity
Tips to Consider Give ‘em something to talk about…. And share!
Resources TweetDeck Klout Feedburner Strutta Add This & Share This JitterJam& Radian6 Technorati Google alerts & Google Analytics Social mention / Postling
Websites I Follow Mashable.com TechCrunch.com Social Media Examiner.com Hubstpot.com Marketing Sherpa.com ChrisBrogan.com Harvard Business Review.com Blue Sky Factory.com Penn-Olson.com
Contact Info KatieBelleRoberts@gmail.com KatieBRoberts.wordpress.com Twitter.com/KatieBRoberts Linkedin.com/in/KatieBRoberts Facebook.com/Katie.B.Roberts
Social Media Tools Seminar, Katie B. Roberts

Recomendados

20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media
Sarah Page
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Joe Edwards
 
Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy Workshop
Hydrant
 
Hkcba speech slides
Hkcba speech slidesHkcba speech slides
Hkcba speech slides
Debbie Horovitch
 
Build Brand Engagement through social apps
Build Brand Engagement through social appsBuild Brand Engagement through social apps
Build Brand Engagement through social apps
e27
 
Getting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentGetting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your Content
Nova Southeastern University
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Debbie Horovitch
 
MINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand DiagnosisMINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand Diagnosis
Georgetown University
 

Recomendados

20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media20 Ideas for Marketing Your Chamber with Social Media
20 Ideas for Marketing Your Chamber with Social Media
Sarah Page
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
Joe Edwards
 
Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy Workshop
Hydrant
 
Hkcba speech slides
Hkcba speech slidesHkcba speech slides
Hkcba speech slides
Debbie Horovitch
 
Build Brand Engagement through social apps
Build Brand Engagement through social appsBuild Brand Engagement through social apps
Build Brand Engagement through social apps
e27
 
Getting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your ContentGetting Proprietary Audiences to R-A-I-S-E your Content
Getting Proprietary Audiences to R-A-I-S-E your Content
Nova Southeastern University
 
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionalsSocial media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Debbie Horovitch
 
MINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand DiagnosisMINI USA - Digital Brand Diagnosis
MINI USA - Digital Brand Diagnosis
Georgetown University
 
Socialmediamarketingsemforum
SocialmediamarketingsemforumSocialmediamarketingsemforum
Socialmediamarketingsemforum
tonita131313
 
Team Up With Social Influencers
Team Up With Social InfluencersTeam Up With Social Influencers
Team Up With Social Influencers
Cision
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your Business
Alease Michelle Jones
 
Real-Time Marketing: What Does the Data Say?
Real-Time Marketing: What Does the Data Say?Real-Time Marketing: What Does the Data Say?
Real-Time Marketing: What Does the Data Say?
VI Marketing and Branding
 
It's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketingIt's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketing
Lynnelle Wilson
 
Herding cats part 2
Herding cats part 2Herding cats part 2
Herding cats part 2
Joe Edwards
 
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social MediaNurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
Thomas M Fanelli | Marketing & Product Leader
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Falcon.io
 
How to enchant people with social media by Guy Kawasaki
How to enchant people with social media by Guy KawasakiHow to enchant people with social media by Guy Kawasaki
How to enchant people with social media by Guy Kawasaki
Dell Social Media
 
How To Promote A Facebook Page
How To Promote A Facebook Page How To Promote A Facebook Page
How To Promote A Facebook Page
Phase 3 Digital Agency
 
Success With Social Media: Impact & Reach
Success With Social Media: Impact & ReachSuccess With Social Media: Impact & Reach
Success With Social Media: Impact & Reach
Nick Tanzi
 
Strategic Marketing for Nonprofits
Strategic Marketing for Nonprofits Strategic Marketing for Nonprofits
Strategic Marketing for Nonprofits
Lady Bizness
 
Ten Keys to using Social Media Successfully - LIW 2010
Ten Keys to using Social Media Successfully - LIW 2010Ten Keys to using Social Media Successfully - LIW 2010
Ten Keys to using Social Media Successfully - LIW 2010
Promote Public Relations Ltd
 
Pinterest 2012
Pinterest 2012 Pinterest 2012
Pinterest 2012
Shauna Causey
 
Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11
The Realtime Report | Realtime Marketing Lab | #RLTM
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011
Laura "@pistachio" Fitton
 
Step into Social Media November 2010
Step into Social Media November 2010Step into Social Media November 2010
Step into Social Media November 2010
Promote Public Relations Ltd
 
Social Media Clicks & Cocktails Seminar - May 2011
Social Media Clicks & Cocktails Seminar - May 2011 Social Media Clicks & Cocktails Seminar - May 2011
Social Media Clicks & Cocktails Seminar - May 2011
nic๑click social
 
Portland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsPortland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdms
Michael Brito | Zeno Group
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
Market Saint Louis
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
suresh sood
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
Amit Klein
 

Más contenido relacionado

La actualidad más candente

Socialmediamarketingsemforum
SocialmediamarketingsemforumSocialmediamarketingsemforum
Socialmediamarketingsemforum
tonita131313
 
Herding cats part 2
Herding cats part 2Herding cats part 2
Herding cats part 2
Joe Edwards
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Falcon.io
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011
Laura "@pistachio" Fitton
 
Portland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsPortland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdms
Michael Brito | Zeno Group
 

La actualidad más candente (20)

Socialmediamarketingsemforum
SocialmediamarketingsemforumSocialmediamarketingsemforum
Socialmediamarketingsemforum
 
Team Up With Social Influencers
Team Up With Social InfluencersTeam Up With Social Influencers
Team Up With Social Influencers
 
How to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your BusinessHow to Use Social Media Marketing In Your Business
How to Use Social Media Marketing In Your Business
 
Real-Time Marketing: What Does the Data Say?
Real-Time Marketing: What Does the Data Say?Real-Time Marketing: What Does the Data Say?
Real-Time Marketing: What Does the Data Say?
 
It's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketingIt's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketing
 
Herding cats part 2
Herding cats part 2Herding cats part 2
Herding cats part 2
 
Nurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social MediaNurturing Property Management Leads with Social Media
Nurturing Property Management Leads with Social Media
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
 
How to enchant people with social media by Guy Kawasaki
How to enchant people with social media by Guy KawasakiHow to enchant people with social media by Guy Kawasaki
How to enchant people with social media by Guy Kawasaki
 
How To Promote A Facebook Page
How To Promote A Facebook Page How To Promote A Facebook Page
How To Promote A Facebook Page
 
Success With Social Media: Impact & Reach
Success With Social Media: Impact & ReachSuccess With Social Media: Impact & Reach
Success With Social Media: Impact & Reach
 
Strategic Marketing for Nonprofits
Strategic Marketing for Nonprofits Strategic Marketing for Nonprofits
Strategic Marketing for Nonprofits
 
Ten Keys to using Social Media Successfully - LIW 2010
Ten Keys to using Social Media Successfully - LIW 2010Ten Keys to using Social Media Successfully - LIW 2010
Ten Keys to using Social Media Successfully - LIW 2010
 
Pinterest 2012
Pinterest 2012 Pinterest 2012
Pinterest 2012
 
Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11Laura Fitton, CEO of oneforty at #RLTM NY 11
Laura Fitton, CEO of oneforty at #RLTM NY 11
 
Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011Fitton preconf keynote realtime ny june 2011
Fitton preconf keynote realtime ny june 2011
 
Step into Social Media November 2010
Step into Social Media November 2010Step into Social Media November 2010
Step into Social Media November 2010
 
Social Media Clicks & Cocktails Seminar - May 2011
Social Media Clicks & Cocktails Seminar - May 2011 Social Media Clicks & Cocktails Seminar - May 2011
Social Media Clicks & Cocktails Seminar - May 2011
 
Portland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdmsPortland State University -- Social Business Presentation #pdxdms
Portland State University -- Social Business Presentation #pdxdms
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 

Similar a Social Media Tools Seminar, Katie B. Roberts

Using Social Media to Grow Your Business and Your Brand
Using Social Media to Grow Your Business and Your BrandUsing Social Media to Grow Your Business and Your Brand
Using Social Media to Grow Your Business and Your Brand
Michelle Krier
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Brian Huonker
 
SkillsActive -Social Media Workshop -February 14th 2011
SkillsActive -Social Media Workshop -February 14th 2011SkillsActive -Social Media Workshop -February 14th 2011
SkillsActive -Social Media Workshop -February 14th 2011
Promote Public Relations Ltd
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
katiestart
 

Similar a Social Media Tools Seminar, Katie B. Roberts (20)

Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
 
What the *tweet* is social media?
What the *tweet* is social media?What the *tweet* is social media?
What the *tweet* is social media?
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Kukutana @JWT London 19th April
Kukutana @JWT London 19th AprilKukutana @JWT London 19th April
Kukutana @JWT London 19th April
 
Using Social Media to Grow Your Business and Your Brand
Using Social Media to Grow Your Business and Your BrandUsing Social Media to Grow Your Business and Your Brand
Using Social Media to Grow Your Business and Your Brand
 
Social Media- Sanjay Mehta
Social Media- Sanjay MehtaSocial Media- Sanjay Mehta
Social Media- Sanjay Mehta
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentation
 
EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaEFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
EFM Morning Brew: Social Media Update - New Tools for Branding with Social Media
 
ILAM Step into Social Media November
ILAM Step into Social Media NovemberILAM Step into Social Media November
ILAM Step into Social Media November
 
Step into Social Media - December 2010
Step into Social Media - December 2010Step into Social Media - December 2010
Step into Social Media - December 2010
 
Step into Social Media February 2011
Step into Social Media February 2011Step into Social Media February 2011
Step into Social Media February 2011
 
Socap symp11 singley mackie
Socap symp11 singley mackieSocap symp11 singley mackie
Socap symp11 singley mackie
 
SkillsActive -Social Media Workshop -February 14th 2011
SkillsActive -Social Media Workshop -February 14th 2011SkillsActive -Social Media Workshop -February 14th 2011
SkillsActive -Social Media Workshop -February 14th 2011
 
Social Media and Franchising
Social Media and FranchisingSocial Media and Franchising
Social Media and Franchising
 
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South LanarkshireLeap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Social Media and Sales
Social Media and SalesSocial Media and Sales
Social Media and Sales
 
The Basics of Social Media
The Basics of Social MediaThe Basics of Social Media
The Basics of Social Media
 
Social Networking Small Business1043
Social Networking Small Business1043Social Networking Small Business1043
Social Networking Small Business1043
 

Último

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Orbitshub
 

Último (20)

MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 

Social Media Tools Seminar, Katie B. Roberts

  • 1. Please feel free to tweet today’s tips!#BWCC#WIB @KatieBRoberts
  • 2. Integrating Social Media into the Sales & Marketing Plan Katie B. Roberts January 14, 2011 @KatieBRoberts Facebook.com/Katie.B.Roberts Linkedin.com/in/KatieBRoberts KatieBRoberts.wordpress.com
  • 4.
  • 5. Leverage Social Communities “If you build it, they will come…” Does not work here
  • 6. Leverage Social Communities Ways to attract community members
  • 8. Leverage Social Communities Contests Photo contest on Facebook RT content and enter to win… 1st person to tweet “Great seminar on social media, @KatieBRoberts” wins… [hint]
  • 9. Leverage Social Communities LISTEN & RESPOND Brand / industry sentiment Become a thought leader Work to resolve customer issues Listen for needs of existing & potential customers Exact Target vs. Publicaster CASE STUDY:
  • 10. Leverage Social Communities Humanize Honesty Sincerity Transparency Find the “voice” for each community [Skittles] Ensure others in company know “voice” lingo Use real photos instead of logos where possible
  • 11.
  • 12. Leverage Social Communities Give to Get Offer exclusive coupons for Facebook Fans Provide links to lunchtime specials on twitter Allow access to exclusive content in Linkedin Groups Specials for checkins & mayors on Foursquare
  • 13. Promote Social Media Communities
  • 14. Promote Social Media Communities Website Email signature / newsletter Print collateral Assets / signage Business Cards Twitter directories Linkedin Profile
  • 15. Promote Social Media Communities Facebook “Like” “Share This” and “Add to Any” Recent Tweets Calls to Action “Read more” in email Twitter #hashtags
  • 16. Why people “Like” Facebook Pages 10. Learn more about company (21%) 9. Referred to by a friend (22%) 8. Access to exclusive content (25%) 7. Looking for fun & entertainment (27%) 6. Want information on future sales (30%) 5. Receive updates on future products (33%) 4. Stay informed (34%) 3. Hope to get something free (36%) 2. Show support for brand/product (37%) 1. Receive discounts or coupons (40%)
  • 17. Attracting Facebook Fans Be interactive, fun, & helpful Embed videos Use Facebook Landing Pages Facebook Contests (Strutta) Focus Groups / Testing [True Lemon] Introduce new products Virtual Parties [Jeffrey Hayzlett] Trivia! [AMA Baltimore]
  • 18. Attracting Twitter Followers Tweet about today’s seminar! Participate in the dialog RT, DM, comment Follow thought leaders Use #hashtags Establish relationships Announce specials, deals, sales Share blog articles, white papers, Facebook content Live event/conference tweeting
  • 19.
  • 20. Tips to Consider Identify your tone Know your audience Leverage brand ambassadors Use real-time monitoring tools Build & use editorial calendar Point customers to content (Penn Olson) Use calls to action QUALITY vs quantity
  • 21. Tips to Consider Give ‘em something to talk about…. And share!
  • 22. Resources TweetDeck Klout Feedburner Strutta Add This & Share This JitterJam& Radian6 Technorati Google alerts & Google Analytics Social mention / Postling
  • 23. Websites I Follow Mashable.com TechCrunch.com Social Media Examiner.com Hubstpot.com Marketing Sherpa.com ChrisBrogan.com Harvard Business Review.com Blue Sky Factory.com Penn-Olson.com
  • 24. Contact Info KatieBelleRoberts@gmail.com KatieBRoberts.wordpress.com Twitter.com/KatieBRoberts Linkedin.com/in/KatieBRoberts Facebook.com/Katie.B.Roberts